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301 Redirect

A 301-redirect is an important concept in SEO, because you use it to tell a search engine that a website’s URL has “moved permanently.”  So, if you change the name of your company, and thus change your website’s URL, then you would want to add a 301-redirect to your old website for two reasons: (1) to automatically re-direct all traffic to your new website, and (2) to pass all the ‘link juice’ that your previous website had attained onto your new website.