202.577.3350 will@willmarlow.com

The Most Important Display Ad Dimensions

The Google Display Network (which let’s you run ads on more than 1 million websites, including the Washington Post and Wall Street Journal), offers a bewildering variety of ad dimensions for you to pick from. If you are making all of your ads yourself, it can...

The Anatomy of A YouTube TrueView In-Stream Ad

There is a lot of interest in YouTube advertising these days, and so I wanted to share the “anatomy of a TrueView In-Stream Ad,” which is by far the most popular and common type of video ad on YouTube.  The key features of this type of YouTube ad are as...

Using a Two-Step Landing Page to Maximize Conversions

Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the “two-part landing page strategy.”  This is where you identify at least two goals for a campaign, and then you...