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The Anatomy of A YouTube TrueView In-Stream Ad

There is a lot of interest in YouTube advertising these days, and so I wanted to share the “anatomy of a TrueView In-Stream Ad,” which is by far the most popular and common type of video ad on YouTube.  The key features of this type of YouTube ad are as...

Using a Two-Step Landing Page to Maximize Conversions

Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the “two-part landing page strategy.”  This is where you identify at least two goals for a campaign, and then you...

A Minor Bug In Google AdWords

Even with all of Google’s resources, talent, and money, it’s good to remember that even Google has bugs and glitches, as you can see below.  For the last two years, at the end of every month, I’ve received an invoice for certain AdWords accounts that...

Why Your Website Is Not a Lead Source

I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue.  But tracking your website as a “source” is actually a bad practice,...