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Flexible Conversion Counting

Flexible conversion counting is the method of counting conversions that replaces the often confusing “one-per-click” and “many-per-click”) conversion categories. ¬†With the flexible converting counting system, the new categories are “Converted Clicks” and simply “Conversions.” Essentially, this new type of conversion tracking is meant to give advertisers better insight in the quality and type of conversions that they are analyzing.

For example, if you have some website conversions that drive revenue, such as a product sale conversion, and you have other types of conversions that do NOT drive revenue, such as a whitepaper download, then you can view these two types of conversions separately with flexible conversion counting.