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Google AdWords

Google AdWords is the advertising system that drives over 80% of Google’s revenue every year.  The name AdWords is a portmanteau that comes from the combination of two word segments: “Advertising” and “Keywords.”  AdWords is a highly complex system that consists of two main parts: search advertising (your ad is shown when someone searches for a specific sequence of keywords) and display advertising (your ad is shown when someone is browsing a website that is a member of the vast Google network of partners).