The Google Keyword Tool is a free tool created and maintained by Google to help you conduct keyword research. Basically, in the beginning of any type of search engine marketing campaign, you need to do keyword research to find out the following information:
- How many searches are being conducted for you, your products and services, or the general problem that you help people solve?
- Are there additional search queries that you didn’t think of?
- What is the competition like for the terms you are targeting?