Until you’ve got a better answer, you copy. – David Ogilvy
One thing I love about having a blog is that it is a phenomenal way to keep a record of things that are important to you. (Note: this isn’t the only reason to have a blog, but it’s definitely a huge benefit.)
For example, I was reading David Ogilvy’s book, Ogilvy on Advertising, last night when I came across a passage referencing an interaction he once had with a lackluster subordinate. He asked the subordinate copywriter how many books on advertising he had read. The subordinate responded that he preferred intuition over knowledge. Ogilvy responded with a quote from King George V’s private surgeon, who remarked that the thing that distinguishes a great surgeon from other surgeons is that a great surgeon “knows more than other surgeons do.” I agree that in any field I can think of, a broad base of knowledge is a key ingredient to success.
But for someone like me, who can much more easily recall the contents of books than their titles, I refer to the “My reading list” blog post to remember all the business and marketing books that I liked the most. I just added Ogilvy on Advertising to that post. He has a lot of good ideas to copy.