If you have only have 11 seconds to spare, and you desperately want to know the most important lesson about landing page optimization, then I suggest you follow Jerry Seinfeld’s advice:
“One click that’s it! You need me to click twice? I don’t even want it anymore. You think I got nothing to do but click? You make it one click or I am OUTTA HERE!”
Will Marlow is a search engine marketing consultant who loves helping businesses get found by customers in search results, and he holds four certifications: Google Analytics Certification, Google AdWords Search Certification, Google AdWords Display Certification, and certification as a Bing Ads Accredited Professional.