We just gave our logo a refresh here at Will Marlow, LLC, and we wanted to highlight the changes below.
- We reduced the “text footprint” of the logo by removing six words and 35 characters by replacing “Certified in Google AdWords, Google Analytics and Bing Ads” with the much more streamlined “Google Certified Partner.”
- We also changed the color of the “W” from a burnt taupe to a solid black, which is more consistent with the other colors used across the site.
- And finally, and most obviously, we changed the long horizontal format of the logo to a more stacked format, which we think has more immediate visual impact.
Our OLD logo (2011-2015):
Our NEW logo (2015-onward):