202.577.3350 will@willmarlow.com

This is a follow up to a recent post I wrote on how to get more out of Google Analytics.   Yesterday I noticed that Google provides “Alert Templates” which make it easy to keep track of changing trends in your web traffic.  I took Google’s suggestions (with a few minor edits), and now the system is set to email me to let me know of the following traffic trends hitting any of my sites on any given day:

  • Traffic Decreases by more than 50% 
  • Unique visitors decreases by more than 50.0% 
  • Percent new visitors decreases by more than 50.0% 
  • Average time on site decreases by more than 50.0%
  • Traffic increase by more than 50% 
  • Unique visitors increase by more than 50.0% 
  • Percent new visitors increase by more than 50.0% 
  • Average time on site increase by more than 50.0%
With these eight new alerts, my daily/weekly Google Analytics routine has grown to 19 data points (Click here for the other eleven trends that I follow with Google Analytics.)  

As before, don’t hesitate to email me if you use Google Analytics in a creative way (such as for A/B testing by bringing in Google Optimizer), or if you simply use it to follow different trends in your site traffic that you find useful. will@alumnifidelity.com.