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Off-site SEO

Off-site SEO refers to all aspects of search engine optimization that relate to how your website is perceived by the outside world.  This is the fun part of SEO, because you can constantly improve, and the upside is incredibly high.  Examples of off-site SEO include things like:

  1. Link building campaigns
  2. Creating link bait
  3. Directory submissions
  4. Digital public relations
  5. Citations
  6. Social media campaigns
The opposite of off-site SEO is on-site SEO.