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Search Engine Marketing Blog

SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency

Using a Two-Step Landing Page to Maximize Conversions

Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the “two-part landing page strategy.”  This is where you identify at least two goals for a campaign, and then you...

A Minor Bug In Google AdWords

Even with all of Google’s resources, talent, and money, it’s good to remember that even Google has bugs and glitches, as you can see below.  For the last two years, at the end of every month, I’ve received an invoice for certain AdWords accounts that...

Why Your Website Is Not a Lead Source

I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue.  But tracking your website as a “source” is actually a bad practice,...

The Best Three Options for B2B Advertising on YouTube

If you are a B2B company that is planning to launch a YouTube campaign, you need to be very careful about how you do your targeting, but there are three YouTube advertising options I would highly recommend using to reach B2B leads and customers. Nurture Your Repeat...

How To Run AdWords for Venture-Backed B2B Companies

I specialize in managing AdWords and PPC for high growth B2B companies, and that means that I spend a lot of time with B2B companies that have recently won a series A or Series B venture round. Interestingly, there are at least 5 things that all venture-backed B2B...

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