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Search Engine Marketing Blog

SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency

A Minor Bug In Google AdWords

Even with all of Google’s resources, talent, and money, it’s good to remember that even Google has bugs and glitches, as you can see below.  For the last two years, at the end of every month, I’ve received an invoice for certain AdWords accounts that...

Why Your Website Is Not a Lead Source

I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue.  But tracking your website as a “source” is actually a bad practice,...

The Best Three Options for B2B Advertising on YouTube

If you are a B2B company that is planning to launch a YouTube campaign, you need to be very careful about how you do your targeting, but there are three YouTube advertising options I would highly recommend using to reach B2B leads and customers. Nurture Your Repeat...

How To Run AdWords for Venture-Backed B2B Companies

I specialize in managing AdWords and PPC for high growth B2B companies, and that means that I spend a lot of time with B2B companies that have recently won a series A or Series B venture round. Interestingly, there are at least 5 things that all venture-backed B2B...

A Look At Our New Logo

We just gave our logo a refresh here at Will Marlow, LLC, and we wanted to highlight the changes below. We reduced the “text footprint” of the logo by removing six words and 35 characters by replacing “Certified in Google AdWords, Google Analytics...

How To Test Your Final URLs in AdWords

Since we are all getting familiar with Google’s new Final URLs at the same time, I thought I’d share a quick lesson learned, which will hopefully save you time as you update and optimize your AdWords accounts. Before the advent of Final URLs, it used to be...

An Alternative Offer for Trada Customers

I was sorry to hear that Trada is going out of business.  I respected their innovative approach to SEM, and I hope that any affected employees or customers will feel free to reach out to me if they think I can be helpful to them. An Alternative to Automated AdWords...

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