by Will Marlow | Aug 24, 2011 | Original Blog
People often think that social media is attractive because it’s free. But this is a simple misconception. Social media isn’t free. Social media simply scales for free, but it won’t scale at all without an upfront investment. Just...
by Will Marlow | Aug 1, 2011 | Original Blog
A big mistake that startups make is thinking that a company needs to be a certain (specific) size before it should begin investing seriously in public relations. That’s the wrong way to look at it. Instead, you should ask yourself: what does our company care...
by Will Marlow | Jul 18, 2011 | Original Blog
Most people have heard about Google+ by now, which is Google’s latest attempt at launching a social network. Whenever a major new social media product is launched, I publish a guide explaining the most important eight things you need to know about...
by Will Marlow | Jul 12, 2011 | Original Blog
Whenever a new social networking product is launched, the question of whether it will KILL its rivals always comes up. But for those of you who are loyal to Facebook, never fear. Google+ will NOT kill Facebook. Here’s why. Google+ is not in the...
by Will Marlow | Jul 6, 2011 | Original Blog
A lot of people say that content is king in social media marketing. I’ve been guilty of saying this myself. But the problem is, it’s not true. Content (even great content) is a commodity. Having outstanding content is merely table...
