by Will Marlow | Apr 28, 2010 | Original Blog
“Today, the Web exists as a series of unstructured links between pages.” – Mark Zuckerberg “Even when you’re…at www.washingtonpost.com, you are essentially on Facebook.” – The Washington Post Privacy Policy If you...
by Will Marlow | Mar 19, 2010 | Original Blog
The enemy of a good social media plan is chatter. Chatter is what gives ALL social media a bad name. For example, if a major nonprofit or school were to update their Twitter account with a Tweet that said, “Isn’t it a beautiful day out?”...
by Will Marlow | Mar 2, 2010 | Original Blog
One huge myth is that if you use Twitter or Facebook to link to your website from your status updates, you’ll increase your Google PageRank (in other words, your website will get pushed to the top of search results), because Google famously “counts the...
by Will Marlow | Feb 22, 2010 | Original Blog
Google launched Buzz 13 days ago, and after spending some time getting to know it better, I wanted to write a quick introduction for people who are still wondering (a) how it works, (b) how it’s different from other social media platforms and (c) why they might...
by Will Marlow | Feb 17, 2010 | Original Blog
A few years ago, it was very fashionable for schools to invest heavily in building custom social networks that were designed for their alums to use. The upside of building your own social network is that you own all the data, and you make all the big decisions...
