How to Use Mythology to Create a Great Brand Experience

Marketers can learn from ancient mythology. For example, we learn from Joseph Campbell that in just about every culture, a God cannot be reduced through multiplicity.  The God can show up … Continue Reading →

How To Get Attention for Your Content On Social Media

A lot of people say that content is king in social media marketing.  I’ve been guilty of saying this myself.  But the problem is, it’s not true.   Content (even … Continue Reading →

The importance of a personal network for social media managers

If you manage a social media plan for an organization, one of your most important assets is your personal network.  (Don’t think for a second that professional social media managers … Continue Reading →

Voluntary Change

I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet.  My friends … Continue Reading →

How Much Do You Measure?

I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends.   This would tell us: 1. How much time people … Continue Reading →

The Most Helpful Advice I’ve Received On Blogging

Here is the most helpful advice I’ve received so far on blogging.  Some points seem to contradict other points, but I’ve found it all helpful when taken together. 1.  If … Continue Reading →

Let Yourself Be Found (Flip the Switch)

Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging. … Continue Reading →

What is A/B Testing?

A reader pointed out that I referred to something in a recent post called “A/B testing,” but I did not define it.  Essentially, A/B testing is something you do when … Continue Reading →

Learn Who Has “Favorited” Your Tweets

The three most common measures of influence on Twitter are:  (1) How many followers you have (2) How often someone re-tweets or mentions you in their own Tweets and (3) … Continue Reading →