by Will Marlow | Sep 22, 2011 | Original Blog
Marketers can learn from ancient mythology.For example, we learn from Joseph Campbell that in just about every culture, a God cannot be reduced through multiplicity. The God can show up in thousands of places, and in thousands of forms, simultaneously...
by Will Marlow | Jul 6, 2011 | Original Blog
A lot of people say that content is king in social media marketing. I’ve been guilty of saying this myself. But the problem is, it’s not true. Content (even great content) is a commodity. Having outstanding content is merely table...
by Will Marlow | Apr 16, 2010 | Original Blog
If you manage a social media plan for an organization, one of your most important assets is your personal network. (Don’t think for a second that professional social media managers have a substitute for this.) One of the reasons that the social media space...
by Will Marlow | Feb 2, 2010 | Original Blog
I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet. My friends at The National Society of Collegiate Scholars invited me, and...
by Will Marlow | Feb 1, 2010 | Original Blog
I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends. This would tell us:1. How much time people spend with their books opened. 2. How many books are never opened or read. 3. How many...
