202.577.3350 will@willmarlow.com

Voluntary Change

I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet.  My friends at The National Society of Collegiate Scholars invited me, and...

How Much Do You Measure?

I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends.   This would tell us: 1. How much time people spend with their books opened.  2. How many books are never opened or read.   3.  How...