Posts Tagged "mythology"

How to Use Mythology to Create a Great Brand Experience

By on Sep 22, 2011 in Original Blog

Marketers can learn from ancient mythology. For example, we learn from Joseph Campbell that in just about every culture, a God cannot be reduced through multiplicity.  The God can show up in thousands of places, and in thousands of forms, simultaneously without diluting its power.  This means that whether a God appears in a burning bush, a bowl of...

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