by Will Marlow | Oct 10, 2011 | Original Blog
“Give me enough medals, and I’ll win any war.” “A soldier will fight long and hard for a bit of colored ribbon.” -Napoleon Bonaparte If you want to know why some people are able to achieve their marketing goals using social...
by Will Marlow | Aug 24, 2011 | Original Blog
People often think that social media is attractive because it’s free. But this is a simple misconception. Social media isn’t free. Social media simply scales for free, but it won’t scale at all without an upfront investment. Just...
by Will Marlow | Jul 12, 2011 | Original Blog
Whenever a new social networking product is launched, the question of whether it will KILL its rivals always comes up. But for those of you who are loyal to Facebook, never fear. Google+ will NOT kill Facebook. Here’s why. Google+ is not in the...
by Will Marlow | Jul 6, 2011 | Original Blog
A lot of people say that content is king in social media marketing. I’ve been guilty of saying this myself. But the problem is, it’s not true. Content (even great content) is a commodity. Having outstanding content is merely table...
by Will Marlow | Sep 11, 2010 | Original Blog
People who don’t use Twitter sometimes ask me why I started using Twitter. The reason is simple: I was the cofounder of a startup company, and all startup companies have zero credibility: they have no customers, no track record, no glossy sales materials,...
