202.577.3350 will@willmarlow.com

Tailored Audiences

Tailored Audiences is the name Twitter gave to its retargeting product.  You can use Tailored Audiences to show ads to people who visit your website and then visit Twitter at some point in the future.  Just like all the other types of retargeting (such as Google’s remarketing), Tailored Audiences aims to show ads only to people who have shown interest in your company or product by visiting your website first.