202.577.3350 will@willmarlow.com

The Google Display Network (which let’s you run ads on more than 1 million websites, including the Washington Post and Wall Street Journal), offers a bewildering variety of ad dimensions for you to pick from. If you are making all of your ads yourself, it can seem overwhelming, so I wanted to write this post to give you two easy ways to decide which ad dimensions to focus on.

  1. First, if you simply want your ads to run on the greatest number of websites, you should simply pick the most commonly accepted ad dimensions.  These are:
    • 120×600 (Skyscraper)
    • 160×600 (Wide Skyscraper)
    • 300×600 (Half Page)
    • 468×60 (Banner)
    • 728×90 (Leaderboard)
    • 300×50 (Mobile Banner)
    • 320×50 (Mobile Banner)
    • 320×100 (Large Mobile Banner)
  2. Secondly, if you know which websites you want your ads to run on, you should simply use the Google Display Network placements interface to see which dimensions they accept.  Per the screenshot below, you can see that the Washington Post accepts 16 different ad dimensions.

Select Ad Types for Google Display Image Ads

The full list of ad dimensions, accepted as GIFs, JPGs, PNGs, SWFs, and ZIP files, are as follows:

  • 200×200 (Square)
  • 250×250 (Square)
  • 240×400 (Rectangle)
  • 250×360 (Referred to as “Triple widescreen,” not sure why)
  • 300×250 (Inline Rectangle)
  • 336×280 (Large Rectangle)
  • 580×400 (Netboard Skyscraper)
  • 120×600 (Skyscraper)
  • 160×600 (Wide Skyscraper)
  • 300×600 (Half Page)
  • 300×1050 (Portrait Leaderboard)
  • 468×60 (Banner)
  • 728×90 (Leaderboard)
  • 930×180 (Top Banner)
  • 970×90 (Large Leaderboard)
  • 970×250 (Billboard)
  • 980×120 (Panorama Mobile)
  • 300×50 (Mobile Banner
  • 320×50 (Mobile Banner)
  • 320×100 (Large Mobile Banner)

If you want more help in using the Google Display Network, you should take a look at the courses we’ve built on our training site, including this free lesson on identifying which ad dimensions are accepted by specific websites on the Google Display Network.

Will Marlow is a search engine marketing consultant who loves helping high growth companies optimize and improve their PPC results: and he holds seven certifications: Google AdWords Search, Display, Mobile, Shopping, and Video Certification, Google Analytics Certification, as well as certification as a Bing Ads Accredited Professional.

Marketing Certification Badges

AdWords ROI Calculator

The AdWords Calculator will help you measure profitability on keyword-by-keyword-basis.
Use Calculator