202.577.3350 will@willmarlow.com

Conversion Tracking

Conversion tracking includes many different things, but here are the four that we specialize in, and all of them let us measure results at a granular level (aka, keyword-level, or ad text level, for example):

  • Goal tracking with Google Analytics, where we work together to define certain outcomes that we think are desirable, and then measure progress against those goals.
  • Conversion tracking with AdWords, where we generally drop a piece of javascript into a hidden “thank-you” page that registers a conversion after a certain activity has been completed.
  • Advanced Segmentation via Google Analytics, which allows us to isolate traffic that meets certain characteristics, which essentially allows us to produce reports and dashboards isolating only the traffic that converts.  The advantage here is that this is the only option that allows you to analyze historical traffic.
  • eCommerce tracking, which is the only option that requires you to alter the code on your website.  But the advantage with e-commerce tracking is that this is the only type of conversion tracking that records specific revenue amounts in real-time.  With the other types of conversion tracking, you can assign dollar values to conversion types, but this let’s you record product types, quantities, and actual revenue transactions that take place on your website.

Each of these activities can be called “conversion tracking,” because they are all about measuring outcomes on your website, and they should really be a fundamental part of your web marketing strategy.  Conversion tracking is generally the most important part of your executive level reports, but these activities are also what help us make bid price adjustments, develop content strategies for SEO, make smart display ad buys, and do other things that determine the ROI of your marketing budget.

Send us an email or give us a call to get started: 202.577.3350.  Whether you decide to work with us or not, we’re happy to give you a $300 AdWords credit after our call.