202.577.3350 will@willmarlow.com

I once heard a great story about someone who accidentally sent an email containing embarrassing personal information to the wrong recipient.  The information in the email was potentially embarrassing to the sender, but it wasn’t John Edwards-scale traumatizing, and the sender decided to use an interesting tactic to deal with the error.  Rather than contact the recipient and explain the error, or ask that the recipient to delete the email without reading it, she simply sent the recipient 20 more identical emails – with the embarrassing sections omitted, of course.  This way, the recipient read the most recent email and assumed they were all identical, and deleted the rest without ever noticing that the first email contained a unique section.

This should also make you think twice if you ever receive a large number of seemingly duplicate emails from someone.
 
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Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web 2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at will@alumnifidelity.com