Another blog I write is www.willmarlow.wordpress.com, and that blog follows a fairly rigid format.When I write a post for that blog, I simply ask the question: Is this topic something that a client of mine (a school or nonprofit executive) will likely find useful? If the answer is yes, I either keep or finish writing, and add the new post. (After I write a post, I will sometimes send an email to a specific client letting them know about it, in case I have reason to believe that they will find it particularly useful.)
My clients are universities, secondary schools and nonprofits, and they hire me and AlumniFidelity to help with their online fundraising campaigns, and specifically to help them manage peer-to-peer, or social media based fundraising campaigns.
Along with my last post, this should explain why I keep two separate blogs.
PS – My fiance Amy designed the header on my client blog.