There are lots of awesome free tools on the Internet. And since I feel like I’m always recommending that people use free tools whenever possible, I thought I would lay out the case for paying money for certain tools. In my opinion, you should pay for an online tool whenever:
- The tool you need is unique and you have no other options;
- You’re also buying the resources and expertise of the company supplying the software.
If you feel the same way that I do about this, you can do a lot with free software, and then you can save your money for the tools that really make a difference. Just yesterday I saw this blog post about how Google will provide free email hosting to institutions with 50 or fewer employees. (That means you can have a gmail interface, but it could come from email@example.com. That’s a cool free tool.