by Will Marlow | Oct 17, 2023 | Digital Marketing, Google Ads, Google Analytics
(Cover photo by Carlos Magno on Unsplash) Here at the Will Marlow Agency, we’ve had the opportunity and privilege to help our small local business clients (many of which are child-oriented brands) build their name and digital presence across the country.We wanted to...
by Dragan Stojanovic | Aug 30, 2023 | Search Engine Optimization
Search engine optimization (SEO) is a vital aspect of any small business’s online presence. It helps increase visibility, attract organic traffic, and improve conversions, playing a key role in establishing the brand in the digital marketplace. However, many...
by Srdjan Radakovic | Jul 13, 2023 | AdWords, Google Ads, Google Analytics
Ever wondered what it would be like to be able to predict the future? Ever got the infamous “What budget do you recommend?” question from a client? Ever been unsure of what the trends are like for your industry? Well, as always, the granddaddy overlord Google came...
by Ivan Vatović | May 22, 2023 | Google Ads, Google Analytics, Google Tag Manager
Imagine you have a client that has 10 franchised businesses across the USA. Same templated websites, goals, offers, etc. What works on one, works on all the others. The client wants you to implement conversion tracking and advertise their businesses. Let’s say that...
by Ivan Vatović | Mar 31, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
by Mila Dimitrijevic | Mar 13, 2023 | Google Ads, Google Analytics, Google Tag Manager
As professional digital marketers, we’re facing constant changes in our industry. It’s important to stay up-to-date with new digital marketing tools that are necessary for our data-driven approach. The next big change that’ll come our way is the migration from Google...
by Ivan Vatović | Feb 23, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
by Will Marlow | Feb 17, 2023 | Original Blog
We are starting to get questions from customers and partners about the potential impact on advertising of ChatGPT, a new artificial intelligence tool that may actually give technology the ability to think like people. In this post, I will share my thoughts on the...
by Nina Bovan | Feb 6, 2023 | Content Creation, Content Marketing
Let’s begin with storytime. If you’re anything like me, you didn’t get a chance to have a formal marketing education. Back when I was in school, our parents expected us to become lawyers, bankers, or doctors. Since I’m writing these lines, of course, I didn’t take any...
by Ana Spasic | Jan 17, 2023 | Cybersecurity, Digital Marketing, Google Analytics
We live in a digital world where Pay-per-click (PPC) advertising has become an integral part of our everyday lives. However, with the convenience of using PPC platforms such as Google Ads comes the risk of having your account compromised by hackers or fraudsters. In...
