by Will Marlow | Mar 26, 2020 | AdWords
We wanted to put to together an outline of digital priorities to help your business or organization assess the impact that COVID-19 may be having on your digital strategy. This includes some concrete actions you can take now to mitigate the negative impact, and...
by Will Marlow | Sep 30, 2019 | AdWords
One of the most common questions we get is: how much money should I spend per month on Google Ads (FKA, Google AdWords)? For obvious reasons, this is a key question for clients who are both new to Google Ads, as well as clients who have been using Google Ads for...
by Will Marlow | Aug 2, 2019 | AdWords
Why Do You See a Discrepancy in Conversion Tracking Results Between Facebook and Google Analytics? As you probably know, you can track conversions using the tools within an ad platform, and you can also track conversions for the same campaigns using separate...
by Will Marlow | Mar 21, 2019 | AdWords
I wanted to write the post below to share with you the most important things you need to know in order to avoid getting your Google Ad Grant canceled in the coming year. But before I do that, I’ll give you a quick summary on what a Google Ad Grant is, who it is...
by Will Marlow | Aug 28, 2018 | AdWords, Digital Marketing
Every week a different member of our agency gives a presentation to the full team on an interesting digital marketing topic, and our Ad Platform Manager, Dubravka, recently gave a great presentation on “attribution modeling” that we wanted to share,...
by Will Marlow | May 16, 2018 | AdWords
As many of you know, GDPR is coming on May 25, and lots of people are still preparing for the new privacy laws, and I wanted to write a blog post specifically addressed to nonprofit leaders who feel like they need more background on what GDPR means for them. So, what...
