by Srdjan Radakovic | Jul 13, 2023 | AdWords, Google Ads, Google Analytics
Ever wondered what it would be like to be able to predict the future? Ever got the infamous “What budget do you recommend?” question from a client? Ever been unsure of what the trends are like for your industry? Well, as always, the granddaddy overlord Google came...
by Ivan Vatović | Mar 31, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
by Ivan Vatović | Feb 23, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
by Ashley Kirchmyer | Jan 29, 2021 | AdWords, Digital Marketing, Landing Page Optimization
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some situations call...
by Ashley Kirchmyer | Jul 10, 2020 | AdWords
When Google makes up nearly 88% of searches online in the US alone (in the last year), we get pretty used to hearing: “Who even uses Bing anymore?”The answer is: Actually, more than you might think. And discounting the platform and its associated...
by Ashley Kirchmyer | May 27, 2020 | AdWords
As you may know, our CEO, Will Marlow, has started hosting a video series on Facebook Live episodes that teach marketers and business owners the basics of SEO and SEM as a way of helping people prioritize marketing during the COVID-19 lockdown. We will be posting the...
