by Ashley Kirchmyer | Jan 29, 2021 | AdWords, Digital Marketing, Landing Page Optimization
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some situations call...
by Ashley Kirchmyer | Jul 10, 2020 | AdWords
When Google makes up nearly 88% of searches online in the US alone (in the last year), we get pretty used to hearing: “Who even uses Bing anymore?” The answer is: Actually, more than you might think. And discounting the platform and its associated...
by Ashley Kirchmyer | May 27, 2020 | AdWords
As you may know, our CEO, Will Marlow, has started hosting a video series on Facebook Live episodes that teach marketers and business owners the basics of SEO and SEM as a way of helping people prioritize marketing during the COVID-19 lockdown. We will be posting the...
by Will Marlow | Mar 26, 2020 | AdWords
We wanted to put to together an outline of digital priorities to help your business or organization assess the impact that COVID-19 may be having on your digital strategy. This includes some concrete actions you can take now to mitigate the negative impact, and...
by Will Marlow | Sep 30, 2019 | AdWords
One of the most common questions we get is: how much money should I spend per month on Google Ads (FKA, Google AdWords)? For obvious reasons, this is a key question for clients who are both new to Google Ads, as well as clients who have been using Google Ads for...
by Will Marlow | Aug 2, 2019 | AdWords
Why Do You See a Discrepancy in Conversion Tracking Results Between Facebook and Google Analytics? As you probably know, you can track conversions using the tools within an ad platform, and you can also track conversions for the same campaigns using separate...
