by Bojana Obradovic | Aug 10, 2021 | Digital Marketing, Landing Page Optimization
All B2B marketers dealing with lead generation inevitably face the following question: should you collect personal email addresses from leads, or should you force leads to use a business email address on the forms on your website? This isn’t necessarily a...
by Ashley Kirchmyer | Jan 29, 2021 | AdWords, Digital Marketing, Landing Page Optimization
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some situations call...
by Will Marlow | Aug 28, 2018 | AdWords, Digital Marketing
Every week a different member of our agency gives a presentation to the full team on an interesting digital marketing topic, and our Ad Platform Manager, Dubravka, recently gave a great presentation on “attribution modeling” that we wanted to share,...
by Will Marlow | Mar 19, 2018 | AdWords, Digital Marketing
If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help. First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously high:...
by Will Marlow | Mar 14, 2018 | Digital Marketing
We wrote a huge blog post about how to understand and prepare for GDPR. That blog post is longer than we usually write, and we wanted to do a condensed version to help people quickly get to the point of how GDPR impacts them, and know whether they are ready. If you...
by Will Marlow | Aug 10, 2017 | AdWords, Digital Marketing
A lot of people want to know what tools we use for managing AdWords accounts, and also for doing SEO work. If you want a full list of all the tools we use, you can see this marketing toolbox that we update regularly, but if you just want to see the tools we truly...
