by Will Marlow | May 22, 2024 | Digital Marketing, Google Ads, Google Analytics
You’ve got an email notification from Google that you should start your Google Ads account verification process. Now what?It is a standard procedure in which Google tries to match the account with the company and the billing information.The process is quite simple:...
by Will Marlow | Oct 17, 2023 | Digital Marketing, Google Ads, Google Analytics
(Cover photo by Carlos Magno on Unsplash) Here at the Will Marlow Agency, we’ve had the opportunity and privilege to help our small local business clients (many of which are child-oriented brands) build their name and digital presence across the country.We wanted to...
by Ana Spasic | Jan 17, 2023 | Cybersecurity, Digital Marketing, Google Analytics
We live in a digital world where Pay-per-click (PPC) advertising has become an integral part of our everyday lives. However, with the convenience of using PPC platforms such as Google Ads comes the risk of having your account compromised by hackers or fraudsters. In...
by Marija Markovic | Dec 20, 2022 | Digital Marketing, Instagram
Social Media is undoubtedly one of the fastest-growing channels for driving awareness, engagement, and brand loyalty online.A platform we’ve seen many businesses moving to in the last couple of years is Instagram, a photo and video-sharing platform that allows...
by Will Marlow | Aug 10, 2021 | Digital Marketing, Landing Page Optimization
All B2B marketers dealing with lead generation inevitably face the following question: should you collect personal email addresses from leads, or should you force leads to use a business email address on the forms on your website? This isn’t necessarily a...
by Ashley Kirchmyer | Jan 29, 2021 | AdWords, Digital Marketing, Landing Page Optimization
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some situations call...
