Why You Should Have Access to the Facebook Audience Interests (Full List)

by Sandra Stanojevic | Dec 28, 2022 | Facebook, Facebook Ads, Facebook Marketing, Facebook Targeting

One of the most common struggles when expanding your audience on Facebook, typing a certain segment in a detailed targeting section, is that the list of available interests seems limited in a way or even irrelevant to you. That is the moment when you are telling...

Why You Shouldn’t Care That P&G Is Cutting Targeted Facebook Ads

by Will Marlow | Aug 15, 2016 | Facebook Marketing

Last week Proctor & Gamble announced that it was cutting back significantly on “targeted” Facebook Ads, and some people mistakenly assumed that this was a big blow to Facebook, or a big black eye for Facebook’s targeted ads. (For those of you who...

Examples of Facebook PPC Ads from Political Campaigns

by Will Marlow | Mar 14, 2016 | Facebook Marketing

My career began in politics, and I occasionally take a break from working with high growth companies to advise or consult for political campaigns and super PACs, and so I wanted to put together a “cheat sheet” with examples of political ads that have been...

How To Use Multiple Credit Cards for Your Facebook Ad Campaigns

by Will Marlow | Feb 14, 2016 | Facebook Marketing

There are times when it seems like Facebook is purposefully trying to discourage advertisers from spending money on their network.  For instance, they have made it tremendously difficult for agencies to use more than one credit card on behalf of their clients.  Unlike...