by Will Marlow | May 22, 2024 | Digital Marketing, Google Ads, Google Analytics
You’ve got an email notification from Google that you should start your Google Ads account verification process. Now what?It is a standard procedure in which Google tries to match the account with the company and the billing information.The process is quite simple:...
by Will Marlow | Oct 17, 2023 | Digital Marketing, Google Ads, Google Analytics
(Cover photo by Carlos Magno on Unsplash) Here at the Will Marlow Agency, we’ve had the opportunity and privilege to help our small local business clients (many of which are child-oriented brands) build their name and digital presence across the country.We wanted to...
by Srdjan Radakovic | Jul 13, 2023 | AdWords, Google Ads, Google Analytics
Ever wondered what it would be like to be able to predict the future? Ever got the infamous “What budget do you recommend?” question from a client? Ever been unsure of what the trends are like for your industry? Well, as always, the granddaddy overlord Google came...
by Ivan Vatović | May 22, 2023 | Google Ads, Google Analytics, Google Tag Manager
Imagine you have a client that has 10 franchised businesses across the USA. Same templated websites, goals, offers, etc. What works on one, works on all the others. The client wants you to implement conversion tracking and advertise their businesses. Let’s say that...
by Ivan Vatović | Mar 31, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
by Mila Dimitrijevic | Mar 13, 2023 | Google Ads, Google Analytics, Google Tag Manager
As professional digital marketers, we’re facing constant changes in our industry. It’s important to stay up-to-date with new digital marketing tools that are necessary for our data-driven approach. The next big change that’ll come our way is the migration from Google...
