by Ashley Kirchmyer | Feb 21, 2019 | Google Analytics
With 2018 freshly behind us, we recently finished analyzing year-over-year performance for all of our clients, and we wanted to share two reports that will help you answers the following question: simply put, how well is your SEO going? We follow a simple process to...
by Will Marlow | Dec 30, 2016 | AdWords, Google Analytics
There are three easy ways to measure “form fill” conversions in Google AdWords and Google Analytics, and I wanted to lay them out in a simple blog post for anyone who, like we do, lives or dies by conversions. Before I lay out three methods for tracking form fill...
by Will Marlow | Nov 16, 2015 | AdWords, Google Analytics
Google Analytics has improved tremendously over the last few years in terms of reducing our need to customize the javascript, and to do other things that require technical expertise. Unfortunately, you still need to get fancy with RegEx occasionally, which I consider...
by Will Marlow | Oct 7, 2015 | AdWords, Google Analytics
I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue. But tracking your website as a “source” is actually a bad practice,...
by Will Marlow | Apr 17, 2014 | Google Analytics
In order to keep us all on our toes, Google decided to change the name of two of the most important metrics in Google Analytics: unique visitors and visits. (For the record, Google has done this without making any official announcement.) From now on, unique visitors...
by Will Marlow | Mar 22, 2014 | Google Analytics
Last week I gave a presentation at the Reston Chamber of Commerce titled, “Discover What Your Customers Want – With Google Analytics,” and I promised to make the PowerPoint slides available via Slideshare, and the notes available on this blog. I...
