by Mladen Krstović | Jun 18, 2025 | Digital Marketing, Original Blog, Search Engine Optimization
Traditional SEO was built for ranking pages. But today’s LLM-driven search is built for retrieving passages.In tools like Google AI Mode, ChatGPT, Gemini, and Perplexity, users no longer search with simple keywords. These LLMs, or Large Language Models, are using...
by Ivan Vatović | Mar 31, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
by Ivan Vatović | Feb 23, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
by Will Marlow | Feb 17, 2023 | Original Blog
We are starting to get questions from customers and partners about the potential impact on advertising of ChatGPT, a new artificial intelligence tool that may actually give technology the ability to think like people. In this post, I will share my thoughts on the...
by Will Marlow | May 23, 2012 | Original Blog
As a digital media consultant, I spend most of my time on digital marketing issues. And ever since I received my Google AdWords certification from Google, I’ve been spending an increasing amount of time on paid search advertising. But it’s...
by Will Marlow | May 1, 2012 | Original Blog
As most of you know, I’m a huge fan of Posterous. I think it’s a great blogging platform. And for photo sharing it’s top notch. So, you might be wondering why I’m not using Posterous for my new photography blog, since I’m such a big...
