by Ivan Vatović | Mar 31, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
by Ivan Vatović | Feb 23, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
by Will Marlow | Feb 17, 2023 | Original Blog
We are starting to get questions from customers and partners about the potential impact on advertising of ChatGPT, a new artificial intelligence tool that may actually give technology the ability to think like people. In this post, I will share my thoughts on the...
by Will Marlow | May 23, 2012 | Original Blog
As a digital media consultant, I spend most of my time on digital marketing issues. And ever since I received my Google AdWords certification from Google, I’ve been spending an increasing amount of time on paid search advertising. But it’s...
by Will Marlow | May 1, 2012 | Original Blog
As most of you know, I’m a huge fan of Posterous. I think it’s a great blogging platform. And for photo sharing it’s top notch. So, you might be wondering why I’m not using Posterous for my new photography blog, since I’m such a big...
by Will Marlow | Apr 30, 2012 | Original Blog
April was a big month for me. I launched a new blog, and started a new business project. The new blog is all about photography, and so is my new project. Specifically, I became a Google Trusted Photographer in April, which means I am now creating virtual tours of...
