Dynamic Search Ads are a type of Google search advertising that does not involve keywords. With traditional Google search advertising, you select keywords that are used to trigger your ads. With Dynamic Search Ads, you allow Google to automatically show your ad based on a “crawl” of certain pages of your website. The main benefit of Dynamic Search Ads is that they are easy to setup, and easy to maintain, but they are only appropriate for companies that have huge product inventories and varieties and that lack the ability to make daily campaign adjustments. With Dynamic Search Ads, you lose the ability to write your own ad text or select your highest priority keywords, but you gain the ability to drive traffic to a huge number of landing pages on your site.
