Generated by All in One SEO Pro v4.9.3, this is an llms.txt file, used by LLMs to index the site.

# Will Marlow

## Sitemaps

- [XML Sitemap](https://willmarlow.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://willmarlow.com/blog/)
- [LLM SEO Explained: How to Get Your Content Cited in AI Tools](https://willmarlow.com/llm-seo-explained-how-to-get-your-content-cited-in-ai-tools/) - [et_pb_section bb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ hover_enabled=”0″ z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px”
- [The Shift Towards AI in Marketing](https://willmarlow.com/the-shift-towards-ai-in-marketing/) - [et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”1080px”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”4.27.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px”
- [The Why and How of Google Ads Account Verification Process](https://willmarlow.com/the-why-and-how-of-google-ads-account-verification-process/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object
- [12 Lessons We Learned from Working With Child-Oriented Brands (& Small Local Businesses)](https://willmarlow.com/12-lessons-we-learned-from-working-with-child-oriented-brands-and-small-businesses/) - [et_pb_section bb_built=”1″ _builder_version=”4.17.4″][et_pb_row _builder_version=”4.17.4″][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px”
- [13 Mistakes Small Business Owners Make When Using SEO](https://willmarlow.com/13-mistakes-small-business-owners-make-when-using-seo/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object
- [Top 3 Ways to Utilize the Google Ads Performance Planner to See into the Future](https://willmarlow.com/top-3-ways-to-utilize-the-google-ads-performance-planner-to-see-into-the-future/) - [et_pb_section bb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” column_structure=”3_4,1_4″][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ link_option_url_new_window=”on” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px”
- [Lookup And RegEx Tables in Google Tag Manager](https://willmarlow.com/lookup-and-regex-tables-in-google-tag-manager/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object
- [Thoughts on PPC Bidding Automation](https://willmarlow.com/thoughts-on-ppc-bidding-automation/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [How to Create Google Analytics 4 Audiences Using Google Tag Manager](https://willmarlow.com/how-to-create-google-analytics-4-audiences-using-gtm/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [On Google Ads Algorithms](https://willmarlow.com/on-google-ads-algorithms/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [How ChatGPT Will Impact Google Search](https://willmarlow.com/how-chatgpt-will-impact-google-search/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [What Is User-Generated Content (UGC)?  5 UGC Campaigns That Changed the Game](https://willmarlow.com/what-is-user-generated-content-ugc/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [Keeping Your PPC Accounts Secure: Tips to Protect Your Business](https://willmarlow.com/keeping-your-ppc-accounts-secure/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [Will Marlow Agency Awarded as a Top Google Marketing Solutions Provider 2022](https://willmarlow.com/will-marlow-agency-awarded-by-martech/) - What a way to end the previous year! We are happy to announce that our agency has been selected as a Top Google Marketing Solutions Provider for 2022 by MarTech Outlook. This annual listing consists of 10 companies that are at the forefront of providing Google Marketing solutions and transforming businesses of all sizes along
- [3 Tests To Determine if Your Page Speed is Sabotaging Your SEO](https://willmarlow.com/3-tests-to-determine-if-your-page-speed-is-sabotaging-your-seo/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [Why You Should Have Access to the Facebook Audience Interests (Full List)](https://willmarlow.com/why-you-should-have-access-to-the-facebook-audience-interests/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [Instagram Do’s and Don’ts for the Business User](https://willmarlow.com/instagram-guidelines-business-dos-and-donts/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”2_3″ custom_padding__hover=”|||” custom_padding=”|||” parallax_method=”on”][et_pb_text use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”4.17.4″ background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″
- [Should B2B Companies Collect Personal Email Addresses?](https://willmarlow.com/should-b2b-companies-collect-personal-email-addresses/) - [et_pb_section bb_built=”1″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” _builder_version=”3.17.5″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”]All B2B marketers dealing with lead generation inevitably face the following question: should you collect personal email addresses from leads, or should you force leads to use a business email address on the forms on your website? This isn’t necessarily a question of lead
- [11 Ways to Improve Google Ad Performance (without increasing budget)](https://willmarlow.com/11-ways-to-improve-google-ad-performance/) - [et_pb_section bb_built=”1″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” _builder_version=”3.17.5″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″ background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”]One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some situations call
- [10 Reasons Why Businesses Should be Using Microsoft Ads](https://willmarlow.com/10-reasons-businesses-should-use-microsoft-ads/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]When Google makes up nearly 88% of searches online in the US alone (in the last year), we get pretty used to hearing: “Who even uses Bing anymore?” The answer is: Actually, more than you might think. And discounting the platform and its associated advertising Microsoft (formerly Bing) Ads may just prove
- [Why Facebook Conversion Tracking Does Not Match Google Analytics Goals](https://willmarlow.com/difference-between-facebook-conversion-tracking-google-analytics/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]Why Do You See a Discrepancy in Conversion Tracking Results Between Facebook and Google Analytics? As you probably know, you can track conversions using the tools within an ad platform, and you can also track conversions for the same campaigns using separate third-party analytics platforms like Google Analytics. But when you run
- [How To Protect Your Google Grant from Getting Canceled](https://willmarlow.com/how-to-protect-your-google-grant-from-getting-canceled/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]I wanted to write the post below to share with you the most important things you need to know in order to avoid getting your Google Ad Grant canceled in the coming year. But before I do that, I’ll give you a quick summary on what a Google Ad Grant is, who
- [SEO & SEM During COVID-19: Episode 1](https://willmarlow.com/seo-sem-during-covid-19-episode-1/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]As you may know, our CEO, Will Marlow, has started hosting a video series on Facebook Live episodes that teach marketers and business owners the basics of SEO and SEM as a way of helping people prioritize marketing during the COVID-19 lockdown. We will be posting the materials (links to videos, PPT
- [4 Week SEM/SEO Action Plan for Businesses Impacted by COVID-19](https://willmarlow.com/4-week-sem-seo-action-plan-for-businesses-impacted-by-covid-19/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]We wanted to put to together an outline of digital priorities to help your business or organization assess the impact that COVID-19 may be having on your digital strategy. This includes some concrete actions you can take now to mitigate the negative impact, and identify new opportunities. If you read the blog
- [3 Questions To Ask In Order To Determine Perfect Google Ads Budget](https://willmarlow.com/3-questions-to-ask-in-order-to-find-the-perfect-adwords-budget/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]One of the most common questions we get is: how much money should I spend per month on Google Ads (FKA, Google AdWords)? For obvious reasons, this is a key question for clients who are both new to Google Ads, as well as clients who have been using Google Ads for years.
- [Two Amazing Reports To Measure Year-Over-Year SEO Results in Google Analytics](https://willmarlow.com/two-amazing-reports-to-measure-year-over-year-seo-gains-in-google-analytics/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]With 2018 freshly behind us, we recently finished analyzing year-over-year performance for all of our clients, and we wanted to share two reports that will help you answers the following question: simply put, how well is your SEO going? We follow a simple process to create two reports in Google Analytics that
- [The 9 Most Important Things To Know About Attribution Modeling](https://willmarlow.com/nine-important-things-to-know-about-attribution-modeling/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Every week a different member of our agency gives a presentation to the full team on an interesting digital marketing topic, and our Ad Platform Manager, Dubravka, recently gave a great presentation on “attribution modeling” that we wanted to share, because this is a topic that we
- [12 Things Nonprofits Need To Know About GDPR](https://willmarlow.com/12-things-nonprofits-need-to-know-about-gdpr/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]As many of you know, GDPR is coming on May 25, and lots of people are still preparing for the new privacy laws, and I wanted to write a blog post specifically addressed to nonprofit leaders who feel like they need more background on what GDPR
- [8 Things You Need To Know About Google Shopping Campaigns](https://willmarlow.com/8-things-you-need-to-know-about-google-shopping-campaigns/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]We get questions regularly from clients about Google Shopping campaigns, and so we wanted to write a quick blog post to clarify some of the most confusing aspects of Google Shopping. With that said, here are the twelve things you need to know about Google Shopping
- [A 3-Step Process for Marketing Teams Bracing for GDPR](https://willmarlow.com/3-step-process-marketing-teams-bracing-gdpr/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help. First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously
- [A 33-Point Checklist To Get Ready for GDPR](https://willmarlow.com/checklist-get-ready-gdpr/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]We wrote a huge blog post about how to understand and prepare for GDPR. That blog post is longer than we usually write, and we wanted to do a condensed version to help people quickly get to the point of how GDPR impacts them, and know
- [What GDPR Means for AdWords - All Things GDPR](https://willmarlow.com/what-gdpr-means-for-adwords-campaigns/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]As most people know by now, the European Union has come up with new data collection rules that are making life complex for marketers like us, and we wrote this up in order to help our clients find clarity on what GDPR (General Data Protection Requirements)
- [The Only Two Things You Need To Know About Facebook's 2018 Algorithm Update](https://willmarlow.com/two-things-need-know-facebooks-2018-algorithm-update/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Mark Zuckerberg announced a major change to the Facebook Newsfeed algorithm on January 11, 2018, and this blog post below highlights the only two things you need to know about it. And as a bonus, I’ll tell you why this Facebook algorithm update reminds me of
- [How To Use Gmail Ads (aka, Gmail Inbox Targeting)](https://willmarlow.com/how-to-use-gmail-ads-aka-gmail-inbox-targeting/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]One of the often overlooked options in AdWords is the “Gmail Ads” feature, or “Gmail Inbox Targeting” as we refer to it. Below you’ll learn (1) what this is, (2) when to use it, and (3) how to set it up. What Are Gmail Ads (aka,
- [13 Key Takeaways from My SEO Lecture At Georgetown University](https://willmarlow.com/13-key-takeaways-seo-lecture-georgetown-university/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I was honored to be asked by Bret Peters to teach a class on advanced link building and keyword research at Georgetown University a few days ago, and I wanted to share my slides, below. One of the reasons I enjoy giving presentations to classes like
- [The Most Commonly Used Inbound Marketing Tools](https://willmarlow.com/commonly-used-inbound-marketing-tools/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]A lot of people want to know what tools we use for managing AdWords accounts, and also for doing SEO work. If you want a full list of all the tools we use, you can see this marketing toolbox that we update regularly, but if you
- [The Most Important Display Ad Dimensions](https://willmarlow.com/the-most-important-display-ad-dimensions/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]The Google Display Network (which let’s you run ads on more than 1 million websites, including the Washington Post and Wall Street Journal), offers a bewildering variety of ad dimensions for you to pick from. If you are making all of your ads yourself, it can
- [How To Use Systems-Thinking To Drive SEO Success](https://willmarlow.com/how-to-use-systems-thinking-to-drive-seo-success/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]This blog post is intended for anyone who has struggled to find the time to invest in SEO, which is to say nearly 100% of people who have ever considered implementing an SEO plan. The fact is, the most common reason for SEO failure is due
- [Why Company Culture Is Important for Marketing Agencies](https://willmarlow.com/why-company-culture-is-important-for-growing-marketing-agencies/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]People are often skeptical when they hear companies talk about mission statements, values and culture, because we’ve heard about so many companies that behave horribly despite having nice-sounding values. As one famous example, the outrageously corrupt Enron displayed its company values for all to see in their lobby,
- [What AdWords Sitelinks Look Like, and Why They're Important](https://willmarlow.com/what-adwords-sitelinks-look-like-and-why-theyre-important/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]There are 10 different types of “ad extensions” that are available within Google AdWords, and I wanted to share this quick post to highlight what the first (and for most advertisers, the most important) type of ad extensions looks like in practice: in the screenshot below, you’ll
- [Four Basic Ways To Setup Form Fill Conversion Tracking](https://willmarlow.com/four-basic-ways-to-setup-form-fill-conversion-tracking-in-adwords/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]There are three easy ways to measure “form fill” conversions in Google AdWords and Google Analytics, and I wanted to lay them out in a simple blog post for anyone who, like we do, lives or dies by conversions. Before I lay out three methods for
- [5 Steps For Setting Up LinkedIn Conversion Tracking](https://willmarlow.com/5-steps-how-to-setup-linkedin-conversion-tracking/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]This post is meant to give you a quick understanding on how to setup LinkedIn conversion tracking. Here are the 5 things you need to know: First, the LinkedIn conversion tracking script is called the “Insight Tag” and it needs to be placed within a standalone
- [Here's An Excel Template for AdWords Expanded Text Ads](https://willmarlow.com/heres-an-excel-template-for-adwords-expanded-text-ads/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]With the deadline for transitioning from standard AdWords text ads coming up on October 26, a lot of people are working hard to write new “expanded text ads” in their AdWords accounts, and so I wanted to share a spreadsheet that you can download here that
- [Why You Shouldn't Care That P&G Is Cutting Targeted Facebook Ads](https://willmarlow.com/why-you-shouldnt-care-that-pg-is-cutting-targeted-facebook-ads/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Last week Proctor & Gamble announced that it was cutting back significantly on “targeted” Facebook Ads, and some people mistakenly assumed that this was a big blow to Facebook, or a big black eye for Facebook’s targeted ads. (For those of you who don’t know, the announcement
- [How To Improve SEO Rankings Via Intermediary Landing Pages](https://willmarlow.com/improve-seo-rankings-via-intermediary-landing-pages/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]One of the reasons why I love AdWords is that it is very simple. You identify the best keywords and optimize your campaigns to target them, and then you measure results. It is a very simple universe, once you learn the rules. SEO is completely different
- [We're Officially One of the First Premier Google AdWords Partners](https://willmarlow.com/were-officially-premier-google-adwords-partners/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Ever since I founded this company back in 2012, we have been Google Partners, and this partnership has been great, because it has given us access to the Google team on a weekly basis, access to new advertising features before they’re released to the general public,
- [A Primer On Google's "Personalized Search"](https://willmarlow.com/a-primer-on-googles-personalized-search/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]One of the most frustrating things about measuring keyword rankings is that Google serves “personalized” results for every user. This means that when you search for something like “The Prime,” you may get one series of results from Google, while someone else may get a very different
- [The Anatomy of A YouTube TrueView In-Stream Ad](https://willmarlow.com/the-anatomy-of-a-youtube-trueview-in-stream-ad/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]There is a lot of interest in YouTube advertising these days, and so I wanted to share the “anatomy of a TrueView In-Stream Ad,” which is by far the most popular and common type of video ad on YouTube. The key features of this type of
- [Has Google Increased the Limits of the Google Keyword Planner?](https://willmarlow.com/google-raised-limits-of-keyword-downloads-in-keyword-planner/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]This will probably be interesting only to those of us who spend a lot of time researching keywords, but it appears that Google has doubled the limit on the number of keywords you can download on in the Google Keyword Planner. Below you can see a screenshot
- [Examples of Facebook PPC Ads from Political Campaigns](https://willmarlow.com/examples-of-facebook-ppc-ads-from-political-campaigns/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]My career began in politics, and I occasionally take a break from working with high growth companies to advise or consult for political campaigns and super PACs, and so I wanted to put together a “cheat sheet” with examples of political ads that have been running on Facebook.
- [Using a Two-Step Landing Page to Maximize Conversions](https://willmarlow.com/using-a-two-step-landing-page-to-maximize-conversions/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the “two-part landing page strategy.” This is where you identify at least two goals for a campaign, and then you make sure that you
- [Presentation at the Reston Chamber of Commerce on Google Analytics](https://willmarlow.com/presentation-reston-chamber-of-commerce-on-google-analytics/) - On March 12 I'm going to give a presentation at the Reston Chamber of Commerce about Google Analytics, which is a tool I use everyday to analyze website traffic. In fact, I think that Google Analytics is the best tool available for calculating the ROI of almost any marketing tactic. The presentation is titled, Learn What Your
- [How To Use Multiple Credit Cards for Your Facebook Ad Campaigns](https://willmarlow.com/how-to-assign-different-credit-cards-to-facebook-ppc-campaigns/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]There are times when it seems like Facebook is purposefully trying to discourage advertisers from spending money on their network. For instance, they have made it tremendously difficult for agencies to use more than one credit card on behalf of their clients. Unlike in a Google
- [Visualizing Every Task from Remember the Milk for 2015](https://willmarlow.com/visualizing-every-2015-remember-the-milk-task/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]I use Remember the Milk to track every one of my client activities here on a daily basis, and I also use heavyweight BI tools like Logi Analytics and Tableau to visualize data. With 2015 in the past, I wanted to see what the 10,511 completed tasks looked
- [How To Isolate Subdomains Using RegEx in Google Analytics](https://willmarlow.com/how-to-isolate-subdomains-using-regex-in-google-analytics/) - [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Google Analytics has improved tremendously over the last few years in terms of reducing our need
- [Why Your Website Is Not a Lead Source](https://willmarlow.com/not-list-website-lead-source/) - [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text”]I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed
- [A Minor Bug In Google AdWords](https://willmarlow.com/a-minor-bug-in-google-adwords/) - [et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”1px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Even with all of Google’s resources, talent, and money, it’s good to remember that even Google
- [First Click Attribution vs. Last Click Attribution in Google Analytics](https://willmarlow.com/click-attribution-vs-click-attribution-google-analytics/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] I’ve always been a fan of last click attribution in web analytics. Basically, this means that if a sale or ‘conversion’ takes place on a website, I am comfortable giving the ‘last click’ that brought the visitor to the website full credit for the sale
- [A Look At Our New Logo](https://willmarlow.com/look-new-logo/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]We just gave our logo a refresh here at Will Marlow, LLC, and we wanted to highlight the changes below. We reduced the “text footprint” of the logo by removing six words and 35 characters by replacing “Certified in Google AdWords, Google Analytics and Bing Ads” with
- [How To Run AdWords for Venture-Backed B2B Companies](https://willmarlow.com/run-adwords-venture-backed-b2b-companies/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text”]I specialize in managing AdWords and PPC for high growth B2B companies, and that means that I spend a lot of time with B2B companies that have recently won a series A or Series B venture round. Interestingly, there are at least 5 things that all venture-backed B2B companies have in common
- [The Best Three Options for B2B Advertising on YouTube](https://willmarlow.com/top-3-options-for-b2b-advertising-youtube/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text”]If you are a B2B company that is planning to launch a YouTube campaign, you need to be very careful about how you do your targeting, but there are three YouTube advertising options I would highly recommend using to reach B2B leads and customers. Nurture Your Repeat Site Visitors With TrueView in-stream ads
- [Six Things You Need To Know About Programmatic Advertising](https://willmarlow.com/six-things-need-know-programmatic-advertising/) - A lot of people are talking about (and spending a lot of money on) programmatic advertising. And since there is a lot of confusion about what programmatic advertising is, I thought I’d share the six most important things you need to know before you spend money on it. 1. First, programmatic advertising is not new.
- [How To Test Your Final URLs in AdWords](https://willmarlow.com/test-final-urls-adwords/) - Since we are all getting familiar with Google's new Final URLs at the same time, I thought I'd share a quick lesson learned, which will hopefully save you time as you update and optimize your AdWords accounts. Before the advent of Final URLs, it used to be that you could click any ad in your
- [How To Deal With Ambiguous Keywords When Doing Keyword Research](https://willmarlow.com/how-to-deal-with-ambiguous-keywords-keyword-research/) - Google recently published its list of the top Google Trends of 2014, but they made an enormous mistake with one of their charts. As you can see in the image to the right, they crowned Blue Moon as the "most searched for" beer of 2014. This seemed a bit suspicious to me, and after a
- [Finally...the new website for Will Marlow, LLC!](https://willmarlow.com/welcome-to-the-new-website-for-will-marlow-llc/) - Today I have officially launched the new website for Will Marlow, LLC. I created this new design because I have expanded my consulting business, and I needed a website that reflects all of the services I provide, and how they are related to one another. At the simplest level, I help people do two things:
- [Don't miss opportunities, and what you can learn from John Updike](https://willmarlow.com/dont-miss-opportunities-and-what-you-can-learn-from-john-updike/) - "My purpose in reading has ever secretly been not to come and judge but to come and steal." - John Updike Some of you know that photography is one of my hobbies (any of the photos you see on this blog are ones that I've taken). I try to be selective about the photos that
- [Don't try too hard](https://willmarlow.com/dont-try-too-hard/) - Sometimes, when marketers try too hard, it can backfire. Here's an example: I was in Barnes and Noble yesterday, and a very nice salesman wanted me to buy one of the Barnes and Noble e-Readers (the black and white screened "Nook," which competes with the iPad and the Kindle for business). When I asked him
- [Case study: Birthright Israel's word of mouth strategy](https://willmarlow.com/case-study-birthright-israels-word-of-mouth-strategy/) - I received an invitation yesterday to attend a barbecue from an old friend from college. He just returned from a "Birthright Israel" trip, which is a Jewish-Israeli charity that pays (over $400 million over the last ten years) to bring Jewish people who live in other countries to visit Israel for 10 day trips. I
- [Presentation On Web 2.0 Marketing @ Annual Mensa Regional Gathering](https://willmarlow.com/my-presentation-on-web-2-0-marketing-annual-mensa-regional-gathering/) - Networking is valuable when the relationships are real." Seth Godin Lately I'm starting to get more invitations to speak at events about Web 2.0 marketing and online communications. Although I don't have a video of the presentation I gave last week, I couldn't resist posting this thirty second interaction that took place before I went
- [How Many Standard Reports Are In Google Analytics?](https://willmarlow.com/standard-reports-google-analytics/) - Most of my clients know that I love Google Analytics (which exists in order to tell you WHO-WHAT-WHEN-WHERE-HOW people use your website. But I hate the standard, out-of-the-box-off-the-shelf-one-size-fits-all reports that come with Google Analytics. If you want to use Google Analytics like a pro, and actually get REAL value out of it (which all website owners
- [An Alternative Offer for Trada Customers](https://willmarlow.com/alternative-offer-trada-customers/) - I was sorry to hear that Trada is going out of business. I respected their innovative approach to SEM, and I hope that any affected employees or customers will feel free to reach out to me if they think I can be helpful to them. An Alternative to Automated AdWords Management The SEM industry is still
- [What's the Problem with Newspapers?](https://willmarlow.com/whats-the-problem-with-newspapers/) - What's the problem with newspapers? It's not complicated: Print revenue = shrinking. Print costs = constant. Online revenue = growing, but small, and online revenue isn't mature enough to replace the print revenue, yet. Right? Brand new paperless news organizations with nothing to lose are bathing in money. Famous angel investor Marc Andreessen pumped money
- [Will Marlow Training Is Now In Beta!](https://willmarlow.com/will-marlow-training-now-beta/) - You may have noticed that I have been quiet on social media and this blog recently. I've been hard at work on two things: (1) managing client accounts, and (2) preparing for the launch of Will Marlow Training, which is where I will provide online training in AdWords & PPC, Google Analytics, and SEO. I
- [Jerry Seinfeld Can Teach You The #1 Rule On Landing Page Optimization](https://willmarlow.com/jerry-seinfeld-can-teach-1-rule-landing-page-optimization/) - If you have only have 11 seconds to spare, and you desperately want to know the most important lesson about landing page optimization, then I suggest you follow Jerry Seinfeld's advice: "One click that's it! You need me to click twice? I don't even want it anymore. You think I got nothing to do but click? You
- [Goodbye, "Unique Visitors" and "Visits," Hello "Users" and "Sessions"](https://willmarlow.com/goodbye-unique-visitors-visits-hello-users-sessions/) - In order to keep us all on our toes, Google decided to change the name of two of the most important metrics in Google Analytics: unique visitors and visits. (For the record, Google has done this without making any official announcement.) From now on, unique visitors will be "users" and visits will be "sessions." This
- [We Are Now Certified in the AdWords Google Display Network](https://willmarlow.com/certified-adwords-google-display-network/) - Since I have been spending a lot of time in the Google Display Network lately, I decided to go ahead and pass the Google AdWords Advanced Display Network exam the other day (scored 93%). When I first started using Google AdWords, I wasn't a big fan of the display network, because it seemed too traditional.
- [Google Trusted Photographer (Certified)](https://willmarlow.com/google-trusted-photographer-certified/) - Google sent me a nice "badge" below to certify the fact that I'm a Google Trusted Photographer. You can find much more information about my work as a Google Photographer over on my panoramic photography website.
- [How To Use Google Analytics To Discover What Your Customers Want](https://willmarlow.com/use-google-analytics-discover-customers-want/) - Last week I gave a presentation at the Reston Chamber of Commerce titled, "Discover What Your Customers Want - With Google Analytics," and I promised to make the PowerPoint slides available via Slideshare, and the notes available on this blog. I hope you find both useful, and if you have any questions about my presentation,
- [How To Get Around Google's (Not Provided) Keywords](https://willmarlow.com/get-around-googles-not-provided-keywords/) - One of the most commonly asked questions about Google search engine marketing is this: what do we do now that Google is encrypting nearly all keyword data that marketers previously used to optimize their websites? Is there any way to get any of this keyword data back? Even though it appears that traditional keyword data
- [How To Create 28 Keywords from Just Two Actual Words](https://willmarlow.com/create-28-keywords-actual-words/) - This blog post will show you three things: How keywords are different from actual words; How different keyword match types can change one keyword into another keyword; and How you can create lots of keywords by using the 7 different keyword match types as well as different word combinations. Keywords are important to anyone who
- [How To Download Your Personal Facebook Data](https://willmarlow.com/download-personal-facebook-data/) - A lot of people don't realize it, but any Facebook user can download their personal Facebook data at any time in a big ZIP file. I discovered how to do this because I recently decided to delete my Facebook profile, because I wanted to focus only on the Facebook Company page for Will Marlow, LLC.
- [How To Use AdWords Impression Share Report To Build SEO Keyword List](https://willmarlow.com/adwords-impression-share-report-build-seo-keyword-list/) - The Impression Share report is an awesome tool in AdWords, because it tells you how often your ads are actually showing up divided by the number of times when they could show up. A lot of advertisers get frustrated when they setup their first AdWords campaign, follow all the best practices, and then they start running
- [What Is a Professionally Run AdWords Account?](https://willmarlow.com/professionally-run-adwords-account/) - I'm a big fan of the SimpleMind iPad App that allows you to make cool looking visualizations like the one above. I was thinking about how many things you need to do to run an AdWords account in a responsible way, and I decided to create a quick mindmap to organize some of the big
- [How Many Bing Ad Accredited Professionals Are There In Virginia?](https://willmarlow.com/bing-ad-accredited-professionals-virginia/) - As of yesterday, there are now six Bing Advertising Accredited Professionals in Virginia, including Will Marlow, LLC. You can now find us included in the Microsoft-Bing "Find a Pro Directory." Many businesses never make it beyond Google, but this can be a big mistake. My approach is to start with Google and identify the most profitable
- [Importing 4 Google Analytics Metrics Into Google AdWords](https://willmarlow.com/importing-4-google-analytics-metrics-google-adwords/) - As I discussed in my last post, one of the first things you should do with your AdWords account is properly link it to Google Analytics. This is the best way to do advanced analysis on your Google AdWords budget. But after you go through these steps, you'll then have the option to import four
- [Why Should You Import Google AdWords Data Into Google Analytics?](https://willmarlow.com/import-google-adwords-data-google-analytics/) - If you manage an AdWords account, one of the first things you need to do is make sure that you link Google AdWords to Google Analytics, which would be a lot easier to do if Google Analytics didn't have five separate "Admin" tabs that look identical but perform different functions. I've recently had several clients
- [How To Verify A Google Analytics or Google AdWords Qualified Individual](https://willmarlow.com/verify-google-analytics-google-adwords-qualified-individual/) - Google has made it very easy to verify whether a Google Partner has really passed all the necessary tests. They have made it possible to create a link that shows all the tests that an individual has passed, the date they took the most recent tests, and the date that their current certification will expire.
- [How To Enable Facebook Commenting On Your WordPress Website - 4 Steps](https://willmarlow.com/enable-facebook-commenting-wordpress-website-4-steps/) - I've had three requests in the last month to help someone configure a website so that readers are allowed to leave comments using their Facebook profiles, so I thought I would share the process in this blog post. There are two obvious benefits to doing enabling Facebook commenting on your website: first, doing so makes
- [Why Keyword Research Is Dead](https://willmarlow.com/keyword-research-is-dead/) - (Note: the blog post below is about keyword research as it relates to SEO, and not AdWords. Keyword research is definitely not dead when it comes to paid search.) I spend about an hour or two each week optimizing this website for SEO, but I don't target any specific keywords. You may find this surprising,
- [Why AdWords Is Better Than Traditional TV Advertising](https://willmarlow.com/adwords-better-than-traditional-tv-advertising/) - A legendary PR and advertising guru, Howard Bragman, likes to say that in 1985 you could get 85% market penetration by buying ads on three TV networks, whereas nowadays you'd need to buy more than 1,200 ads to reach 85% of the market. This is a revealing statement on the fragmentation of television, but it
- [Who Has the Most To Worry About AdWords Enhanced Campaigns?](https://willmarlow.com/who-should-worry-about-adwords-enhanced-campaigns/) - As most of you know, today was the very last day to upgrade your AdWords campaigns to "Enhanced Campaigns." This means that, as of today, Google is automatically changing your AdWords account, even if you don't want them to. Here are the people who have the most to worry about enhanced campaigns: businesses who do
- [What Local Businesses Need To Know About Google Places Ranking](https://willmarlow.com/local-businesses-google-places-ranking/) - If you run a local business, then you may have noticed that in the last year Google has drastically changed the way you need to do SEO. In large part this is because of the rising importance of your Google+ Local Page (formerly known as Google Places) for your business. Basically, if you create an
- [PPC vs. SEO: Is AdWords Really Necessary?](https://willmarlow.com/ppc-vs-seo-adwords-really-necessary/) - I put together the PowerPoint deck below to answer a simple question: if you invest a sufficient amount in SEO, is AdWords really necessary? This is a question that I get a lot. Some people think that AdWords is a great short term tactic, but long-term you should aim to get traffic for free. Other
- [The Role Of Content Diversity In SEO](https://willmarlow.com/analyze-web-content-diversity-seo/) - In my opinion, when it comes to SEO, people spend far too much time optimizing existing content on their website instead of creating new content. (This is sort of like the way people spend too little time on ad text writing in Google AdWords, and too much time tinkering with the precise geographical boundary settings, or some other
- [Four Excel Tips for PPC Pros](https://willmarlow.com/four-excel-tips-ppc-pros/) - Excel is an absolutely essential tool for pay-per-click pros. I use it (along with other tools) at every stage of a pay-per-click advertising campaign: planning, researching, organizing, building, executing, measuring and reporting results. I've stubbed my toes more than a few times in trying to get excel to do what I want it to do,
- [How Many Google AdWords Certified Partners Are There?](https://willmarlow.com/google-adwords-certified-partners-there/) - Google makes it a bit difficult to find out exactly how many Google Certified Partners there are in the United States, so I decided to count them in sets of five using the Google Partner Search tool. Here are some of the numbers that I found: There are only 308 AdWords Certified Partners in the
- [15 Years of Progress](https://willmarlow.com/15-years-of-progress/) - Back in America pre-1995, this was the communication landscape: 9,000 commercial radio stations 1,100 television stations 11,000 periodicals 11,000 newspapers. How have things changed? Despite the best efforts of media executives to extinct themselves, there are still thousands of commercial radio stations, network TV stations, periodicals, and at least a few dozen newspapers left in America.
- [How To Use Facebook To Promote Your Website](https://willmarlow.com/how-to-use-facebook-to-promote-your-website/) - Everyone tries to use Facebook to promote their website. Some people are successful, and other people are not. There is one thing, however, that separates the obvious success stories from the obvious failures, and by reading this very short post, you can save yourself at least a week's worth of research and planning, if you're
- [How to manage multiple Facebook administrators on your fan page](https://willmarlow.com/how-to-manage-multiple-facebook-administrators-on-your-fan-page/) - Creating a social media content team within your company is one of the best ways to generate a high volume of posts for Facebook, Twitter, and other social networks. Most of the time, you won't be successful if one person alone is supposed to create 100% of the content. But if you have ten Facebook
- [Why I'm not using Posterous for my new blog](https://willmarlow.com/why-im-not-using-posterous-for-my-new-blog/) - As most of you know, I'm a huge fan of Posterous. I think it's a great blogging platform. And for photo sharing it's top notch. So, you might be wondering why I'm not using Posterous for my new photography blog, since I'm such a big fan. Here's why. I'm certified by Google in Google Analytics,
- [My next big project (and my new blog)](https://willmarlow.com/my-next-big-project-and-my-new-blog/) - April was a big month for me. I launched a new blog, and started a new business project. The new blog is all about photography, and so is my new project. Specifically, I became a Google Trusted Photographer in April, which means I am now creating virtual tours of businesses for Google Maps and Google
- [Event Photography](https://willmarlow.com/event-photography/) - Since 2009, I have periodically served as the photographer for several Northern Virginia charities. Here are some of the events I've covered: October 17, 2009: Reston Interfaith Help the Homeless Walk November 21, 2009: Reston Interfaith Thanksgiving Food Drive August 21, 2010: FACETS On Target October 23, 2010: FACETS A Taste of Fall November 7, 2010: FACETS Help the Homeless Walk February 17, 2011: Fall in
- [One Quick Tip for Protecting Your Privacy on LinkedIn](https://willmarlow.com/one-quick-tip-for-protecting-your-privacy-on-linkedin/) - Many people don't know this, but under the default settings, when you view someone's profile on LinkedIn, they will be notified that someone from your company has been looking at their profile. Of course, if you work for a small company, or even if you don't, this information is something many people would rather not
- [This Is What It Looks Like to Get Kicked Off Twitter](https://willmarlow.com/this-is-what-it-looks-like-to-get-kicked-off-twitter/) - Glad to be back ;)
- [How To Be Outstanding, Or What Happened When My Car Was Towed Last 	Night](https://willmarlow.com/how-to-be-outstanding-or-what-happened-when-my-car-was-towed-last-night/) - Last night my car was towed from a restaurant's parking lot while I was eating dinner inside. The owner of the restaurant stopped preparing sushi to personally drive me and my party to the towing lot to retrieve the car. The owner could have handled this problem in any number of acceptable ways, and most
- [How to Buy a Used Camera from a Stranger (Craigslist Advice)](https://willmarlow.com/how-to-buy-a-used-camera-from-a-stranger-craigslist-advice/) - Tomorrow or possibly Monday I'll resume my Twitter Experiment Series, and I'll explain what I hope to learn from unfollowing 12,000+ people. (Email me if you want me to know you aren't a spammer.) As I like to do on weekends sometimes, I'm taking a break to think about photography, and thought I would share
- [Results from Day 1 - Did Bots or People Disappear?](https://willmarlow.com/results-from-day-1-did-bots-or-people-disappear/) - As this chart from Twitterholic shows, less than 24 hours after unfollowing 12,000 people, I was unfollowed by over 3,500 followers! My first observations/conclusions are as follows: 1. So far, no one from the list of people I interact with regularly has unfollowed me. 2. There were LOTS of bots and spammers following me, who
- [Results from Day 2 - Charting the Decline](https://willmarlow.com/results-from-day-2-charting-the-decline/) - I will continue to chart what happens to my Twitter following for the next several days.It appears that the greatest decline occurred within 10 hours of unfollowing my list, when 80 percent of the follower loss occurred. By yesterday at 11:30AM (12 hours after hitting zero), I had lost 3,500 followers. After that, I lost
- [Results from Day 3 of Twitter Experiment (with Chart)](https://willmarlow.com/results-from-day-3-of-twitter-experiment-with-chart/) - In 24 hours, I have lost another 100 followers. (Remember, on the first night, I lost almost 2,000 followers, which must include all the people who use applications to auto-unfollow people who are no longer following them.) As the chart shows, my follower count stands at 8,893. Although it is still early to look at
- [Results from Day 4 of Twitter Experiment](https://willmarlow.com/results-from-day-4-of-twitter-experiment/) - On Monday I am going post some analysis of the results of my Twitter Experiment. To give the summary for those of you just joining me, on January 12th I had 12,701 followers on Twitter, and I was following almost all of them, which gave me a 1:1 Following/Follower ratio. In approximately 12 hours, I
- [Facebook Is Doing "Split-Testing" Testing Right Now](https://willmarlow.com/facebook-is-doing-split-testing-testing-right-now/) - Split-testing, or A/B testing, is one of the most important concepts in designing new features on a website. Anyone can do it for a very small amount of money (if you know how), but I wanted to share a real-time example of split-testing in action. See the full gallery on Posterous Facebook is currently testing
- [Four Essential (Free) Tools for Growing Your Online Presence](https://willmarlow.com/four-essential-free-tools-for-growing-your-online-presence/) - If you are serious about using the Internet to communicate with customers, alumni or donors, you also need to be serious about measuring your success. If you don't measure your results, you have no way of knowing if you're improving, and you'll have no way of knowing if you should do more of the same,
- [Some Things Get Better With Age](https://willmarlow.com/some-things-get-better-with-age/) - Some things get better as they get older. Like the book in this picture, which my minister lends to every couple she marries. She lent it to me and Amy, and if we find passages that are meaningful to us that we want to include in our wedding ceremony, we'll put a new sticky note
- [Opportunities in Social Media (or the Bright Side of a Blizzard)](https://willmarlow.com/opportunities-in-social-media-or-the-bright-side-of-a-blizzard/) - Where I live in DC, we just got the largest snowfall in 90 years, and now we're preparing for another blizzard that could drop an additional ten inches. Most news coverage talks about all the negative impacts of the blizzard, but flip that coin over and you can use it to engage your audience. If
- [My most popular posts](https://willmarlow.com/my-most-popular-posts/) - These posts are the most popular ones I've written in terms of the number of "unique views" and retweets. Enjoy. Dear Universities: An Open Letter About Social Media and Fundraising 8 Things You Need to Know About Facebook's Plans to Take Over the World8 Things You Need to Know About Google Buzz Cause a Flood
- [What To Do Before Your Change Your Website (or How I Optimized This 	Blog)](https://willmarlow.com/what-to-do-before-your-change-your-website-or-how-i-optimized-this-blog/) - I wanted to share the thought process behind the way I customized this blog. As with any web project that I'm involved with, I began by setting the goals of the blog (what do I want to accomplish?), then choosing the tactics I would focus on (of all the things I could do in order to advance
- [A list of ways I optimized this blog](https://willmarlow.com/a-list-of-ways-i-optimized-this-blog/) - If you want to take your blogging to a high level, you should make sure you have a blog that is customized to help you advance your specific goals. My top priorities for this blog are: (1) delivering useful, clear content to my readers, and (2) making it easy for readers to subscribe to my
- [Presentation on Online Fundraising @ the Annual Meeting of Collegiate Honor Societies](https://willmarlow.com/presentation-on-online-fundraising-the-annual-meeting-of-collegiate-honor-societies/) - The Executive Director of the National Society of Collegiate Scholars, Steve Loflin (@sloflin) invited me to Boston to make a short presentation about online fundraising at the Annual Meeting of Collegiate Honor Societies. I'm making the presentation today at 3:00, and I wanted to share some of my notes below. Intro to online fundraising Fundraising
- [Local businesses: you make your money at the margins with social 	media](https://willmarlow.com/local-businesses-you-make-your-money-at-the-margins-with-social-media/) - If you're a local/community business, and you want to use social media to accomplish your business goals, the most important thing you should know is this: you make your money at the margins. In fact, in social media, you do everything at the margins. Why is this? Because not every customer will write a favorable
- [My reading list](https://willmarlow.com/my-reading-list/) - These are the most helpful blog posts I've read about entrepreneurship since founding AlumniFidelity. Technology blog postsMinimum desirable product by Andrew ChenMinimum viable product by Eric Ries Product design debt versus technical debt by Andrew Chen What's your viral loop? Understanding your adoption engine by Andrew Chen Continuous deployment for mission critical systems by Eric Ries
- [Don't make assumptions](https://willmarlow.com/dont-make-assumptions/) - When it comes to building a website or any type of software, it's important to make as few assumptions about how you think people will use your product as possible. (This is especially important if you want to be taken seriously by veteran software developers and Internet entrepreneurs, who are very big on the concept
- [Taking good pictures](https://willmarlow.com/taking-good-pictures/) - Photography and videos are tremendously important for communicating on the Internet. Why? Because people do not want to read online. People consume information on the Internet primarily through videos and pictures, not written words. You can argue with me on this point all you want, but you're better off just accepting the fact that your
- [Two quick tips for using shortened links with bit.ly](https://willmarlow.com/two-quick-tips-for-using-shortened-links-with-bit-ly/) - Two things are important in a URL shortening service: (1) you don't want the links to ever "expire" (unless you do want this to happen) and (2) you want the link shortening service to provide some amount of analytics. This is why bit.ly is currently the standard free service for most people who shorten a
- [When should you add new features to your website or blog?](https://willmarlow.com/when-should-you-add-new-features-to-your-website-or-blog/) - You should never use a new feature just because it's awesome. This is because "awesome" isn't awesome unless it advances your goals.My blogging platform (Posterous) added a new feature recently: this feature allows you to add "page breaks" into your blog posts, so that if someone is visiting your blog homepage, they would get to
- [Six great (free) sources of images and photos](https://willmarlow.com/six-great-free-sources-of-images-and-photos/) - The other day, I crowdsourced a question to my friends on Google Buzz. I essentially asked people to tell me about awesome sources on the Internet for free images that you can use for your website or blog. One of my resolutions is to improve this blog by incorporating more photography, video and images in
- [This is my 100th blog post](https://willmarlow.com/this-is-my-100th-blog-post/) - My hero Seth Godin once wrote that the first are the hardest, and by the time you write that many posts you'll have developed a habit that will be hard to break. This is my 100th blog post since last November, and I can already feel positive momentum, which is always spurred on by new
- [Three things I learned from my honeymoon](https://willmarlow.com/three-things-i-learned-from-my-honeymoon/) - Amy and I went on a mini honeymoon, and we had a great time. We stayed on an organic farm and bed and breakfast in Madison County, Virginia, where I had to resist the urge to offer unsolicited online marketing advice (they are such a unique, interesting, and well-run farm that they would really benefit
- [Is your website simple, or rewarding?](https://willmarlow.com/is-your-website-simple-or-rewarding/) - A lot of people who design websites or manage social media profiles are focused (smartly) on making things simple. This is generally a good thing, because visitors to your website need to be able to find what they're looking for, and they need to be able to accomplish whatever they came to do. But simplicity
- [Baby steps toward success with social media](https://willmarlow.com/baby-steps-toward-success-with-social-media/) - "Baby steps, baby steps, baby steps through the office, baby steps out the door -- it works!" - Bill Murray, What About Bob? Today I read a great blog post by Darren Rowse over at Problogger, which was in turn about a great post by Chris Brogan, both of which focused on the importance of little victories
- [The importance of a personal network for social media managers](https://willmarlow.com/the-importance-of-a-personal-network-for-social-media-managers/) - If you manage a social media plan for an organization, one of your most important assets is your personal network. (Don't think for a second that professional social media managers have a substitute for this.) One of the reasons that the social media space scares so many people is that in order for you to
- [Who benefits from the Icelandic Volcano Crisis (and how we've been preparing for it)](https://willmarlow.com/who-benefits-from-the-icelandic-volcano-crisis-and-how-weve-been-preparing-for-it/) - The last time the Eyjafjallajokull volcano in Iceland exploded 187 years ago, it didn't stop erupting for over a year, according to the Washington Post. (As an aside, one thing that I love about this crisis is that, unlike almost any other crisis that humankind is ill-prepared to deal with, I haven't heard anyone jumping
- [Why doesn't Google advertise on its homepage?](https://willmarlow.com/why-doesnt-google-advertise-on-its-homepage/) - For one thing, they have a policy of only showing advertising that is "relevant," and you can't think about relevancy until someone types in a search query. For example, if I type in the search, "Dogwalker rates in Washington DC," Google may decide to show me an ad that links to a local dogwalking company. But
- [How many books about your field have you read?](https://willmarlow.com/how-many-books-about-your-field-have-you-read/) - Until you've got a better answer, you copy. - David Ogilvy One thing I love about having a blog is that it is a phenomenal way to keep a record of things that are important to you. (Note: this isn't the only reason to have a blog, but it's definitely a huge benefit.) For
- [8 things you need to know about Facebook's plans to take over the world](https://willmarlow.com/8-things-you-need-to-know-about-facebooks-plans-to-take-over-the-world/) - "Today, the Web exists as a series of unstructured links between pages." - Mark Zuckerberg "Even when you're...at www.washingtonpost.com, you are essentially on Facebook." - The Washington Post Privacy Policy If you haven't heard about Facebook's ambitious new plans already, you should expect to read about Facebook's new moves in the near future, and for a long time to
- [With social media, should you always want more followers?](https://willmarlow.com/with-social-media-should-you-always-want-more-followers/) - I was recently talking to a journalist about the following question: should businesses (or schools or nonprofits) care about the quantity of followers they have, or the quality of their followers on social media platforms like Twitter, Buzz, Facebook, and elsewhere? But the more important question that executives in all industries are struggling with is
- [An introduction to the Clean Social Media Methodology](https://willmarlow.com/an-introduction-to-the-clean-social-media-methodology/) - I'm writing a series of posts that I'm titling, "The Clean Social Media Methodology," and this blog series is my attempt to introduce people to a very simple way of approaching social media marketing. I chose to call this the Clean Methodology for two reasons. First, the Clean Methodology specifically counters the perception that social
- [Don't forget about your launch party](https://willmarlow.com/dont-forget-about-your-launch-party/) - "Like babies, products get the most attention when they're new." David Ogilvy Seth Godin regularly writes blog posts that are so good that it's worth writing reactions to them. He did that the other day, when he wrote about the danger of premature shipment. He accurately pointed out that we don't live in a
- [Why be an entrepreneur? (Or what we can learn from Theodore Roosevelt)](https://willmarlow.com/why-be-an-entrepreneur-or-what-we-can-learn-from-theodore-roosevelt/) - Too many people think that the main motivator to start a business is to achieve personal wealth. I was just re-reading Edmund Morris's outstanding biography of our 26th President, Theodore Roosevelt, and came across a great passage about his failed attempt to be a rancher. (He invested about $80,000 in a cattle ranch in the
- [Five important tech questions get answered (plus a new vanity plate)](https://willmarlow.com/five-important-tech-questions-get-answered-plus-a-new-vanity-plate/) - Even though the last one is the only one that I phrase as a question, I get asked about the following things a lot: Netbook = content creation. iPad = content consumption. Blackberry = calculator that makes phone calls. iPhone = computer that makes phone calls (the difference is the App Store, which
- [Tear down the brick wall](https://willmarlow.com/tear-down-the-brick-wall/) - It used to be that a website was like a brick wall. You would visit the website for your school, or a charity, or a business, and you saw a bunch of information on the webpage that someone from that organization posted, and that was it. You couldn’t get any further than the brick wall.
- [Where Microsoft missed the mark on their phone](https://willmarlow.com/where-microsoft-missed-the-mark-on-their-phone/) - "If you see a stylus, it means they failed." - Steve Jobs discussing Microsoft's next smartphone. Microsoft pulled its new smartphone (the Kin) off the shelves after just 45 days. In D.C. yesterday, Microsoft's CEO Steve Ballmer said, "In the case of phones, I've said this many times before: We missed." Here's where I
- [The revolution in social media](https://willmarlow.com/the-revolution-in-social-media/) - A lot of people think that all the different social media platforms (Facebook, Twitter, LinkedIn, Flickr, etc.) are more complicated than they really are. Every social media platform, however, has one thing in common: they all make publishing possible. That is the key to the social media revolution. YouTube (publishing videos), Flickr (publishing photos), Blogger
- [Why blogs are better than social networks for achieving marketing goals](https://willmarlow.com/why-blogs-are-better-than-social-networks-for-achieving-marketing-goals/) - In addition to writing this blog, I also have a large social media presence on Twitter and Google Buzz. Through a survey that I did awhile back, and through simple observation, I can say that my social media presence is responsible for driving a very large portion of my blog readership. (As a new blogger,
- [If you're already remarkable](https://willmarlow.com/if-youre-already-remarkable/) - Your only marketing challenge is to make it really easy for your customers, friends and fans to talk about you. The state of Montana, where I'm on my honeymoon right now, fits into this category. Anyone who happens to drive through Montana notices its beauty, and some people (like me) feel compelled to take photographs
- [The most important thing about Old Spice's social media marketing campaign](https://willmarlow.com/the-most-important-thing-about-old-spices-social-media-marketing-campaign/) - If you produce a brilliant 30 second TV commercial, and people love it, you can always pay for more 30 second spots to show your commercial again and again. But if you produce an amazing social media marketing campaign with YouTube, Twitter and Facebook, like Old Spice did, you don't need to repeatedly buy airtime.
- [Do you really want more traffic on your website?](https://willmarlow.com/do-you-really-want-more-traffic-on-your-website/) - I was just speaking to an executive at a university Annual Fund who told me that she wanted to use social media platforms to drive more traffic to her website. If you can relate to this desire, I need to stop you right there. You need to understand something: you don't want more traffic. More
- [Dear universities: an open letter about social media and fundraising](https://willmarlow.com/dear-universities-an-open-letter-about-social-media-and-fundraising/) - Dear universities, Many of you want to use social media platforms like Facebook and Twitter to supplement your arsenal of fundraising tools, and that's great. The challenge is that social media platforms are different from almost all other types of communication tools. In order to pull value in from social media platforms, you need to
- [Why I use Twitter](https://willmarlow.com/why-i-use-twitter/) - People who don't use Twitter sometimes ask me why I started using Twitter. The reason is simple: I was the cofounder of a startup company, and all startup companies have zero credibility: they have no customers, no track record, no glossy sales materials, no industry relationships, and an untested product. You improve those things slowly,
- [Great content vs. great conversations (or why I have two Twitter accounts)](https://willmarlow.com/great-content-vs-great-conversations-or-why-i-have-two-twitter-accounts/) - There is a tension on Twitter between content and conversations. Should you publish compelling, interesting original content, or should you aim for having compelling, interesting conversations with others? The answer depends on your goals. If you want to establish yourself as a subject matter expert, or a thought leader, then you should create a Twitter
- [How to REALLY increase the rate of subscribers to your blog](https://willmarlow.com/how-to-really-increase-the-rate-of-subscribers-to-your-blog/) - If you really want to get more subscribers to your blog, you need to keep two lists: (1) a list of blogs, forums and Twitter accounts that occupy your space where you plan on regularly leaving high quality comments. Commenting makes you part of the discussion, and high quality contents will drive traffic back to
- [A sneak peak into my page views for this blog](https://willmarlow.com/a-sneak-peak-into-my-page-views-for-this-blog/) - Page views are not a great indicator of the reach of a blog, in my opinion. For one thing, one visitor can "view" a page 100 times, which is why "unique visitors" is also important to take into consideration. Also, page views can be driven up by temporary events, such as an extraordinarily popular or
- [Why some people hate the Internet (and what to do about it)](https://willmarlow.com/why-some-people-hate-the-internet-and-what-to-do-about-it/) - We all know people who hate the Internet, or claim to hate the Internet. But most of those people don't really hate the Internet, they really just hate websites. Because somewhere along the line they were traumatized by a website that made them feel stupid. This is why, when you're designing a website, one of
- [You will probably lose money at first](https://willmarlow.com/you-will-probably-lose-money-at-first/) - Most good things will require you to lose money upfront. University and nonprofit fundraisers know this, because: Most fundraising events in the first year will lose money. Almost all "new donor acquisition" mailings will lose money. They make money by maintaining and strengthening the relationships they have with current donors. There is an important lesson
- [Reputation management is the new PR](https://willmarlow.com/reputation-management-is-the-new-pr/) - I've been thinking a lot about online reputation management lately. It used to be that reputation management was all about how to make sure that when someone Google'd your name, good things came up in the top ten search results, and bad things didn't. About six months ago, I was interviewed by a reporter who
- [How has reputation management changed in the last five years? (Part 2 of 2)](https://willmarlow.com/how-has-reputation-management-changed-in-the-last-five-years-part-2-of-2/) - When it comes to online reputation management, five years ago you only needed to deal with Google search results. Facebook and Twitter, however, are soon going to drive more traffic and "click-throughs" than Google, if they haven't already surpassed Google. The key question to ask, then, is this: what's the difference between the information that
- [Your website will reflect your personality](https://willmarlow.com/your-website-will-reflect-your-personality/) - Your website will reflect your personality. (Whether you want it to or not.) If you are a careless person, your website will be sloppy. If you're an artistic person, your website will be unique. If you're an angry person, your website will be confrontational. If you're a meticulous person, your website will be consistent
- [The importance of understanding technology](https://willmarlow.com/the-importance-of-understanding-technology/) - If you're responsible for handling online communications and marketing for any organization, you need to understand both marketing and technology.Case in point: an election was held on Tuesday. Some of the races in Virginia were very close, including one near where I live. I just received an email from one of the candidates (two days
- [Measure everything](https://willmarlow.com/measure-everything/) - This is pretty much how I feel about marketing.Soon, I'll explain why I've sent this blog into temporary hibernation recently.Will Marlow is a blogger in DC. Follow him on Twitter here.
- [How to avoid an E-Newsletter #fail](https://willmarlow.com/how-to-avoid-an-e-newsletter-fail/) - Lots of people like to send out E-Newsletters that have a big pretty image and zero text. If you like to send out E-Newsletters like that, a lot of people will see nothing but a blank email, like this one. (It's a very successful E-Newsletter if you have anywhere near 50% of recipients clicking "display
- [How a Big Hairy Audacious Goal Can Make Your Blog More Memorable](https://willmarlow.com/how-a-big-hairy-audacious-goal-can-make-your-blog-more-memorable/) - One thing that bloggers struggle with is the challenge of making their blog more memorable to first-time visitors. One of the most useful metrics you should be tracking in Google Analytics is how many "return visitors" you are getting. If you aren't getting many return visitors, you're probably also failing to grow your blog. Most
- [Why Social Media Managers Are Like Janitors](https://willmarlow.com/why-social-media-managers-are-like-janitors/) - The social media landscape is a pretty messy place. Your job, as a social media manager or digital PR pro (or whatever you call yourself) is to organize things, and clean them up. How do you do that? You make lists, lists, lists, and more lists. Lists are something that come naturally to PR pros,
- [How To Get Attention for Your Content On Social Media](https://willmarlow.com/how-to-get-attention-for-your-content-on-social-media/) - A lot of people say that content is king in social media marketing. I've been guilty of saying this myself. But the problem is, it's not true. Content (even great content) is a commodity. Having outstanding content is merely table stakes for success in social media. What is not a commodity is engagement with
- [Why Google+ Will NOT Kill Facebook](https://willmarlow.com/why-google-will-not-kill-facebook/) - Whenever a new social networking product is launched, the question of whether it will KILL its rivals always comes up. But for those of you who are loyal to Facebook, never fear. Google+ will NOT kill Facebook. Here's why. Google+ is not in the business of being the virtual glue that holds together your real
- [The Eight Things You Need to Know About Google Plus](https://willmarlow.com/the-eight-things-you-need-to-know-about-google-plus/) - Most people have heard about Google+ by now, which is Google's latest attempt at launching a social network. Whenever a major new social media product is launched, I publish a guide explaining the most important eight things you need to know about it. I did this for Google Buzz, and I did it for Facebook's
- [When Should a Startup Invest in PR?](https://willmarlow.com/when-should-a-startup-invest-in-pr/) - A big mistake that startups make is thinking that a company needs to be a certain (specific) size before it should begin investing seriously in public relations. That's the wrong way to look at it. Instead, you should ask yourself: what does our company care about? What do we need to accomplish, and how does
- [Three Reasons Why Twitter Is Better Than Google+ for Personal Branding](https://willmarlow.com/three-reasons-why-twitter-is-better-than-google-for-personal-branding/) - This post could also have been named, "Why Twitter is the Ultimate Tool for Personal Branding." I've been on Google+ since it's early beta days, and I like the social network very much. It's a fantastic system for sharing information, and connecting with people. I am being followed by 2,400 people on G+, and although
- [This Is the Only Thing That's Free About Social Media Marketing](https://willmarlow.com/this-is-the-only-thing-thats-free-about-social-media-marketing/) - People often think that social media is attractive because it's free. But this is a simple misconception. Social media isn't free. Social media simply scales for free, but it won't scale at all without an upfront investment. Just look at Rebecca Black, who is famous for performing what many people think is the worst song
- [How to Use Mythology to Create a Great Brand Experience](https://willmarlow.com/how-to-use-mythology-to-create-a-great-brand-experience/) - Marketers can learn from ancient mythology.For example, we learn from Joseph Campbell that in just about every culture, a God cannot be reduced through multiplicity. The God can show up in thousands of places, and in thousands of forms, simultaneously without diluting its power. This means that whether a God appears in a burning bush, a
- [Get More Out of Social Media By Using Simple Incentives](https://willmarlow.com/get-more-out-of-social-media-by-using-simple-incentives/) - "Give me enough medals, and I'll win any war." "A soldier will fight long and hard for a bit of colored ribbon." -Napoleon Bonaparte If you want to know why some people are able to achieve their marketing goals using social media, and other people are not, you should spend some time thinking about
- [Digital marketing isn't all about digital](https://willmarlow.com/digital-marketing-isnt-all-about-digital/) - As a digital media consultant, I spend most of my time on digital marketing issues. And ever since I received my Google AdWords certification from Google, I've been spending an increasing amount of time on paid search advertising. But it's important to know that the number one factor that influences search behavior is television. Which
- [Know your audience](https://willmarlow.com/know-your-audience/) - My business partner and I released a video "introduction" to our startup last week. You can watch it embedded below. A common response to the video that we heard from people who we respect was this: it's too long. I'd love to hear your opinion on this in the comments. (This post continues beneath the
- [Sometimes it's a good idea to change your social media/blogging routine](https://willmarlow.com/sometimes-its-a-good-idea-to-change-your-social-mediablogging-routine/) - "There's no sense in being precise when you don't even know what you're talking about." - John von Neumann When I am coaching clients on blogging and social media strategies, one of the most important themes is discipline. At the beginning of your plan, you need to formulate a strategy that you have confidence in.
- [What's the real value of social media for communicators?](https://willmarlow.com/whats-the-real-value-of-social-media-for-communicators/) - 's an article in the Wall Street Journal that says that some entrepreneurs are questioning how valuable social media really is. The premise of the article is simple: some people have done great things for their business with social media, but other people haven't, so what's the real value of social media tools for marketers?
- [Don't forget about email](https://willmarlow.com/dont-forget-about-email/) - One of the most important things you can do to market your organization or yourself is to have a simple email strategy, and there are two things that will make your email strategy effective: (1) you need to have a process in place by which you add high quality/relevant names to your list, and (2)
- [How to avoid "chattering" in your social media strategy](https://willmarlow.com/how-to-avoid-chattering-in-your-social-media-strategy/) - The enemy of a good social media plan is chatter. Chatter is what gives ALL social media a bad name. For example, if a major nonprofit or school were to update their Twitter account with a Tweet that said, "Isn't it a beautiful day out?" That's borderline chatter, and I would never feel comfortable with
- [Driving positive word of mouth online](https://willmarlow.com/driving-positive-word-of-mouth-online/) - I talk to a lot of people about how to make sure that the Internet is filled with positive stories about their organizations. Recently I was talking to a reporter who was writing a story about "Googlewashing," which is a term I don't like, because it implies that you are somehow removing negative stories from
- [My survey results](https://willmarlow.com/my-survey-results/) - I wanted to share the results of the survey that many of you participated in a few weeks ago. Getting to hear real feedback from people is a very powerful thing, and if you run a blog I highly recommending including a periodic survey every now and then. The results of my survey are as
- [When is paying for software better than getting it free?](https://willmarlow.com/when-is-paying-for-software-better-than-getting-it-free/) - There are lots of awesome free tools on the Internet. And since I feel like I'm always recommending that people use free tools whenever possible, I thought I would lay out the case for paying money for certain tools. In my opinion, you should pay for an online tool whenever: The tool you need is
- [I was quoted in this story about Toyota's social media strategy](https://willmarlow.com/i-was-quoted-in-this-story-about-toyotas-social-media-strategy/) - I just noticed that I was quoted in about Toyota's social media strategy. I was interviewed because of my background cofounding AlumniFidelity, which helps schools and nonprofits execute modern online fundraising campaigns, as well as for my former profession advising political candidates on their communication strategies. You can read the full story . If you
- [About this blog](https://willmarlow.com/about-this-blog/) - I write this blog in order to help non-technical people who want to understand technical things. I do this because in the last five years, the line that separates technical and nontechnical roles has blurred for lots of people. Take journalists for example. Journalists shouldn't just write a story anymore. They should write a story
- [  I want to hear from you](https://willmarlow.com/i-want-to-hear-from-you/) - Now that this blog is five months old, and now that I written over 85 posts that seem to have been well received by readers, I would love to hear from YOU, my readers/subscribers, to give me some feedback on how I'm doing. When I first started, I didn't know if anyone would be interested
- [Can Twitter or Facebook really boost your search engine optimization (SEO)?](https://willmarlow.com/can-twitter-or-facebook-really-boost-your-search-engine-optimization-seo/) - One huge myth is that if you use Twitter or Facebook to link to your website from your status updates, you'll increase your Google PageRank (in other words, your website will get pushed to the top of search results), because Google famously "counts the number of links" to your website to determine how "relevant" your
- [How to apply the so-what rule to social media goals](https://willmarlow.com/how-to-apply-the-so-what-rule-to-social-media-goals/) - The thing that separates a good goal from a bad goal is this: a good goal is something that you can take meaningful action to accomplish, and a bad goal is something that you have little influence over. One of my jobs is helping organizations develop social media strategies, and one of the biggest problems
- [Concurrency control, and how to satisfy 100% of your customers](https://willmarlow.com/concurrency-control-and-how-to-satisfy-100-of-your-customers/) - The concept of "concurrency control" is very important for startups. Concurrency control is the practice of knowing the number of visitors that your website can handle, and only allowing that precise number of visitors to enter the website. In other words, if your website can handle 1,000 visitors, you would make sure that the 1001st
- [Fundraising partnerships](https://willmarlow.com/fundraising-partnerships/) - When are fundraising partnerships a good idea? You shouldn't look for a partner who will solve all your problems, because that rarely works out. You should seek a partner who will solve one specific problem (if your organization has lots of problems, you're better off with your head down trying to solve them yourself than
- [Eight things you need to know about Google Buzz](https://willmarlow.com/eight-things-you-need-to-know-about-google-buzz/) - Google launched Buzz 13 days ago, and after spending some time getting to know it better, I wanted to write a quick introduction for people who are still wondering (a) how it works, (b) how it's different from other social media platforms and (c) why they might want to use it. In everyone's favorite list
- [How schools should approach "online community building"](https://willmarlow.com/how-schools-should-approach-online-community-building/) - A few years ago, it was very fashionable for schools to invest heavily in building custom social networks that were designed for their alums to use. The upside of building your own social network is that you own all the data, and you make all the big decisions that determine what happens on the social
- [Reading the tea leaves](https://willmarlow.com/reading-the-tea-leaves/) - One reason that some social networks are worth so much money is the potential for them to produce insights using all their member behavior that can be sold or used to make optimal decisions. For example, this article talks about a small online dating website that uses a mathematical formula to help people optimize their
- [How to make great fundraising videos](https://willmarlow.com/how-to-make-great-fundraising-videos/) - Disclaimer: rules were made to be broken. Feel free to break these. Don't forget that people don't read on the Internet. They consume information through (1) "chunks" of text that are "scannable," (2) pictures, (3) videos, and (4) audio clips. If you want to communicate with a donor, one of your best bets is to
- [About Will Marlow](https://willmarlow.com/about-will-marlow/) - I create leads and targeted visibility for products / companies / websites / ideas. I love helping people get the right kind of attention for their businesses. Here are some highlights from my background and career: I am Google AdWords Certified. I am Google Analytics Certified. I co-founded AlumniFidelity, which is the first peer-to-peer fundraising
- [Don't Make This Blogging Mistake](https://willmarlow.com/dont-make-this-blogging-mistake/) - Some new bloggers make the mistake of modeling their blog posts on newspaper op-eds or, even worse, on long-form magazine pieces. The problem is that a blog derives 100% of its credibility from the author, whereas a newspaper or a magazine derives its credibility from lots of sources. For example, every time you pick up
- [How Do Things "Go Viral"?](https://willmarlow.com/how-do-things-go-viral/) - A lot of people think (or hope) that one of their ideas or marketing materials will somehow "go viral," but most people don't put much time into thinking about what actually causes something to spread virally. Without doing too much math, here's the basics of how something spreads virally: You start with your initial userbase
- [Voluntary Change](https://willmarlow.com/voluntary-change/) - I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet. My friends at The National Society of Collegiate Scholars invited me, and I'm very excited. I love talking to groups of people who work in industries that
- [How Much Do You Measure?](https://willmarlow.com/how-much-do-you-measure/) - I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends. This would tell us:1. How much time people spend with their books opened. 2. How many books are never opened or read. 3. How many books are opened repeatedly.4. How many books seem to be read more than
- [Cause a Flood](https://willmarlow.com/cause-a-flood/) - Yesterday on the fourth annual "" (a Microsoft-invented holiday), Microsoft released a study that showed two interesting things: (1) 70% of employers have admitted to rejecting job applicants after finding negative info about them online, and (2) 86% of employers said that positive online information can increase a job applicant's chances of getting hired. After reading I
- [What To Do If You Accidentally Hit "Send"](https://willmarlow.com/what-to-do-if-you-accidentally-hit-send/) - I once heard a great story about someone who accidentally sent an email containing embarrassing personal information to the wrong recipient. The information in the email was potentially embarrassing to the sender, but it wasn't John Edwards-scale traumatizing, and the sender decided to use an interesting tactic to deal with the error. Rather than contact
- [The Second Step to Getting Your Institution Quoted in the Media](https://willmarlow.com/the-second-step-to-getting-your-institution-quoted-in-the-media/) - (This is the second of two posts on getting your organization quoted in news stories. Click here for the first post in this series.) The second step to getting your organization quoted in the news is pretty easy. All you need to do is: (a) read the newspaper and (b) keep a record of the names of
- [The Secret to Getting Your Institution Quoted in the Media](https://willmarlow.com/the-secret-to-getting-your-institution-quoted-in-the-media/) - (This is the first of two posts on getting your organization quoted in news stories.)Measure everything you can. That way when reporters are writing stories about trends in your industry, they won’t need to settle for the abstract general statistics that are usually the impetus for their story in the first place. Most schools and charities don’t
- [The Most Helpful Advice I've Received On Blogging](https://willmarlow.com/the-most-helpful-advice-ive-received-on-blogging/) - Here is the most helpful advice I've received so far on blogging. Some points seem to contradict other points, but I've found it all helpful when taken together. 1. If you're a true novice, start with a Twitter account, and just post updates with links to stories and blogs that interest you and your niche.
- [If You Write a Blog](https://willmarlow.com/if-you-write-a-blog/) - or if you update a Twitter stream, or a Facebook profile, or anything else in the social media universe, you should never under any circumstances write a post apologizing for your failure to write regular posts. It's perfectly acceptable to start with a beta version of something, but never an amateur version. Will Marlow co-founded
- [How People (Really) Use Websites](https://willmarlow.com/how-people-really-use-websites/) - One book I highly recommend for learning about how to design a usable website is Don't Make Me Think by Steve Krug. This book should be your starting point if your job depends on you understanding the fundamentals of maintaining or designing a functional website. It takes about two to three hours to read, and each
- [Hasn't That Been Done Before?](https://willmarlow.com/hasnt-that-been-done-before/) - When you get ready to do a new business venture of almost any kind, you should expect a lot of people to ask, "Isn't somebody already doing that?"The answer is: I hope so. If no one is doing it, or planning it, or offering a different version of it, there is likely no developed market
- [Treating the Disease and Not the Symptoms - Why We Work for 	Nonprofits](https://willmarlow.com/treating-the-disease-and-not-the-symptoms-why-we-work-for-nonprofits/) - One great thing about my job is that I regularly get approached by nonprofits that are doing really cool things, and I sometimes get to become involved in their projects, which is both rewarding and educational. Yesterday I spoke with someone who I was introduced to via Twitter, and he told me about a he's
- [Three Things That Always Happen When You Poll Your Customers](https://willmarlow.com/three-things-that-always-happen-when-you-poll-your-customers/) - According to my hero Steve Krug, who wrote the classic book on how to design a "usable" website, Don't Make Me Think, the same three things happen every time you conduct "user testing": 1. You confirm some things you already knew. 2. You learn some new things about the way people actually use your website, and
- [The Point of the Official Retweet Button](https://willmarlow.com/the-point-of-the-official-retweet-button/) - A lot of people who are very knowledgeable and experienced at leveraging Twitter do not understand the point of the "Retweet" button that Twitter launched last year. It doesn't make sense to them for a number reasons, including: 1. It was unnecessary, because retweeting is one of the most popular activities on Twitter and it
- [The Value of Knowing the Ending](https://willmarlow.com/the-value-of-knowing-the-ending/) - When John Irving writes a novel, he always starts out with the . Once he knows the ending in detail, he begins writing all the parts of the story that lead to the ending. This writing method reminds me of the business method that lots of entrepreneurs follow, in which they have a clear vision
- [Viable, Fundable or Proof of Concept?](https://willmarlow.com/viable-fundable-or-proof-of-concept/) - (I'm going to wait a few more days before updating results of my Twitter Experiment, because data is still changing and I'd like to let a little more time pass. In addition to updating results, I'll let you know on this blog what I plan to do next with my Twitter feed. As always, let
- ["Discoverable" Blog Posts](https://willmarlow.com/discoverable-blog-posts/) - There's a difference between a "discoverable" blog post and a "popular" blog post. For example, recent blog post was about how my car was unfairly towed while I was eating dinner at one of my favorite restaurants, and how the owner stopped preparing food to personally drive to the towing lot. My most "discovered" blog
- [Post Moved!](https://willmarlow.com/post-moved/) - Sorry for the confusion - click here for the post you're looking for! http://www.willmarlow.com/results-from-day-3-of-twitter-experiment-with-0
- [Day One of Twitter Experiment: Unfollowing 12,000+ People](https://willmarlow.com/day-one-of-twitter-experiment-unfollowing-12000-people/) - Today I am beginning to unfollow 12,000 people, making my way down to zero. Currently, almost everyone I am following is also following me back. And starting last Friday, I began informing my "followers" of this experiment, and anyone who has been paying attention to my feed has had ample time to hear me announce
- [Twitter Experiment Part 2: What I Hope to Learn from Unfollowing 	12,000+ People](https://willmarlow.com/twitter-experiment-part-2-what-i-hope-to-learn-from-unfollowing-12000-people/) - On I wrote about my plan to do an experiment in which I unfollow 100% of the people I'm following right now, and then I'll re-follow only people who are not spammers or bots, and who I'm actually interested in. I am keeping a list right now of people who I interact with, or know,
- [One Reason Facebook is Worth Billions of Dollars](https://willmarlow.com/one-reason-facebook-is-worth-billions-of-dollars/) - (Tomorrow I'll re-continue my posts outlining my next steps in my Twitter experiment to unfollow 12,000 plus people and only re-follow legitimate accounts. Email me with questions on that.) Some people have a hard time understanding why Facebook is so valuable. It's not just the fact that it has 350 million active users. The
- [Twitter Experiment Part 1: An Intro to My Twitter Strategy, and What 	I Plan To Do](https://willmarlow.com/twitter-experiment-part-1-an-intro-to-my-twitter-strategy-and-what-i-plan-to-do/) - (Click here for the second part of this post.) Before I get to the problem with my Twitter strategy (and what I intend to do about it), I want to explain a few things first.As of today, I have 12,730 followers on Twitter. The way I've built my following is fairly simple. I post updates that are focused
- [What Makes a Good (Free) e-Book](https://willmarlow.com/what-makes-a-good-free-e-book/) - I like the free e-book format as "primers" for some topics, and I hope more are written in the future. In my opinion, for a topic to make a good free e-book like this, you want to make sure (1) there is a high level of interest in the topic (people are looking for
- [The Three Things That Make Software Valuable](https://willmarlow.com/the-three-things-that-make-software-valuable/) - Software is valuable when it lets you: (1) do things better/faster/easier than before, or (2) when it is so powerful it lets you do new things you could never have imagined doing before (creating a pro-quality video using Vegas and sharing it using YouTube), or lastly, (3) when it lets you predict the future before
- [Let Yourself Be Found (Flip the Switch)](https://willmarlow.com/let-yourself-be-found-flip-the-switch/) - Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging. The first year after doing so, it received 200,000 phone calls from customers offering ideas or complaints. P&G, with revenues of almost $80 billion in
- [The Ideal Journalist](https://willmarlow.com/the-ideal-journalist/) - I was having a discussion with a journalist the other day about what combination of skills/traits are desirable in a journalist today.We came up with some interesting thoughts.According to us, the ideal journalist (without the support of a staff) should: 1. Be a great photographer.2. Be a great videographer.3. Be very well-versed in Photoshop and
- [Usability Testing on a Shoestring](https://willmarlow.com/usability-testing-on-a-shoestring/) - A lot of times we get really fancy when we need to do things like "usability testing." Someone I trust recently described a great way to do usability testing for your website for just $30.00. 1. Pick three of your friends who you don't work with. 2. Give each of them $10.
- [Communicating in 2010](https://willmarlow.com/communicating-in-2010/) - Many people focus on the content of their message. They refine and tweak and improve their message, and when they really nail it they may land an op-ed in the Washington Post, or their video may go viral, or some other great thing will happen to get them attention. But the thing that seems to separate
- [What is A/B Testing?](https://willmarlow.com/what-is-ab-testing/) - A reader pointed out that I referred to something in a called “A/B testing,” but I did not define it. Essentially, A/B testing is something you do when you are re-designing a web site or building new software, in order to find out if a new change will be popular among your users. You set
- [Is It a Technology Problem or a Human Problem?](https://willmarlow.com/is-it-a-technology-problem-or-a-human-problem/) - Some people look for technology to solve all their problems, and after they spend a lot of money, they realize that they have the same problems that they had before, and they get upset. Examples of this include: People who think oil and coal cause pollution, and who ignore the fact that there are widespread
- [What Do You Do When Your Traffic Dips?](https://willmarlow.com/what-do-you-do-when-your-traffic-dips/) - A great question was emailed to me the other day from a reader who is a social media marketer who uses Google Analytics to measure aggregate traffic patterns, but also does useful A/B testing. He wanted to know what actions I would take if I saw a significant dip in my traffic. This is
- [The Top Five Things to Come Out of the Last 10 Years](https://willmarlow.com/the-top-five-things-to-come-out-of-the-last-10-years/) - I've noticed a number of fairly negative commentaries summing up the decade that's ending on December 31st, which made me want to point out some of the great things that have happened over the last ten years. Wikipedia was founded in January 2001 (something that is useful enough to receive 7 billion page views a
- [The Cost of Building a Business in 1995 vs. Today](https://willmarlow.com/the-cost-of-building-a-business-in-1995-vs-today/) - I was just reading the 2005 by Ryan McIntyre about the plummeting cost of doing a startup, and thought I'd share the comparison of prices for hosting services in 1995 versus 2005. Bandwidth: $1100/megabit/month in 1995 vs. $128/megabit/month in 2005 Cage Space: $175/sqft/month in 1995 vs. $25/sqft/month in 2005 Disk Storage: $1,300,000/TB in 1995 vs.
- [Christmas Presents](https://willmarlow.com/christmas-presents/) - This year I gave two types of Christmas presents (with the exception of my gift to Amy, which was a Nikon DSLR): (a) photographs, and (b) AlumniFidelity t-shirts. The older I get, the more I appreciate gifts that are homemade. I hope you can enjoy the holidays with your family today. These are some of
- [More Best Practices with Google Analytics](https://willmarlow.com/more-best-practices-with-google-analytics/) - This is a follow up to a recent post I wrote on . Yesterday I noticed that Google provides "Alert Templates" which make it easy to keep track of changing trends in your web traffic. I took Google's suggestions (with a few minor edits), and now the system is set to email me to
- [The Power of Small Things](https://willmarlow.com/the-power-of-small-things/) - An MIT meteorologist did an experiment with mathematical formulas that showed that the pressure of a butterfly's wings beating in Brazil can cause a Tornado in Texas. If we lived in a more optimistic world, would the meteorologist have demonstrated that the butterfly's wings could produce so much pressure that they can actually prevent a tornado
- [The Most Valuable People to Work With, and the Story of Little Tuppen](https://willmarlow.com/the-most-valuable-people-to-work-with-and-the-story-of-little-tuppen/) - The rarest and most valuable people in a startup company are the ones who not only understand their role, but can perform that role, even when things that should happen first, don’t happen first. If you can't find these people, you can still be one of them yourself. Without these types of people, the first
- [Facebook Tip: How to Know if One of Your Friends "Unfriends" You on 	Facebook](https://willmarlow.com/facebook-tip-how-to-know-if-one-of-your-friends-unfriends-you-on-facebook/) - There is a Facebook application that is surprisingly difficult to find called the "Friend Tracker." Once you set it up, it will tell you how many friends you have added, and how many friends have "unfriended" you, in the days since you last refreshed it. If you want it, . Any thoughts on why this
- [The Fall of Search Engine Optimization (Or How Bing Actually Did Something Useful)](https://willmarlow.com/the-fall-of-search-engine-optimization-or-how-bing-actually-did-something-useful/) - Every so often, I do some quick keyword searches for my company, my clients, and my own name, to see how everyone is doing regarding search engine optimization. Two things are notable. Number one, it looks like the black art of search engine optimization (SEO) is rapidly losing relevance, and it's being replaced by the
- [The Most Exciting Part of Your Business Plan](https://willmarlow.com/the-most-exciting-part-of-your-business-plan/) - You're not going to change the world by building a sales force, even if you build the equivalent of Napoleon's Army to sell your products. If the most exciting thing in your business plan is the number of sales reps you hope to hire once you get serious funding, you are not likely to get
- [The Difference Between Yahoo (YHOO) and Google (GOOG)](https://willmarlow.com/the-difference-between-yahoo-yhoo-and-google-goog/) - Venture Capitalist (who was an early investor in both Yahoo and Google), once said, “Google was built on a foundation of Larry's and Sergey's intellectual pursuits. Yahoo was built on the foundations of Jerry's and David's interests.” This is a nice way to describe the differences between Yahoo and Google. The real difference is that
- [How to Get More from Google Analytics](https://willmarlow.com/how-to-get-more-from-google-analytics/) - I use Google Analytics (often) but on a regular basis I only use it for a few basic things.If you feel overwhelmed by the sheer amount of data that Google Analytics presents you with, it can help for you to simply define what you want to know. For example, here are some things I like
- [Competitive Advantage](https://willmarlow.com/competitive-advantage/) - My hero Geoffrey Moore often pushes businesspeople to think about their business in terms of core and context. The core activity is everything you do that makes you strategically different (that is, better) than your competitors. Core is where you create value. Everything else that you do (activities that don't make you better) is context.
- [The Most Important Marketing Skill](https://willmarlow.com/the-most-important-marketing-skill/) - Does your product solve a problem? Or does it fulfill a desire? This is an important distinction.If you are solving a problem, your marketing challenge is all about getting the word out to your customers. If you're selling a cure for their sickness, they need to know where to go and who to see to
- [What to Expect (Part 2)](https://willmarlow.com/what-to-expect-part-2/) - Another blog I write is www.willmarlow.wordpress.com, and that blog follows a fairly rigid format.When I write a post for that blog, I simply ask the question: Is this topic something that a client of mine (a school or nonprofit executive) will likely find useful? If the answer is yes, I either keep or finish writing,
- [What to Expect](https://willmarlow.com/what-to-expect/) - I have two separate blogs. This (www.willmarlow.com) is my personal blog, and my posts here stem from my role as a co-founder of AlumniFidelity, and my experience operating a technology startup company. Before posting to this blog, I try to ask the following questions:1. Would someone else who is working at a startup, a
- [Here's a 1-2-3 Guide to Adding a Favicon to Your Posterous Blog](https://willmarlow.com/heres-a-1-2-3-guide-to-adding-a-favicon-to-your-posterous-blog/) - I love Favicons, which are are the tiny (16x16 square images, to be specific) that appear in the URL, or in the browser link, or in the tab of your browser when your blog or website is being viewed. (If you want to see some examples of Favicons that may inspire you, here is a great
- [Twitter 102: An Introduction to the ReTweet](https://willmarlow.com/twitter-102-an-introduction-to-the-retweet/) - This post is intended for people who are either new to Twitter, or who have been Tweeting for awhile and would like to get more out of Twitter by understanding one of the most common Twitter use cases, the ReTweet. ReTweet (or, RT): as a verb, to ReTweet is to re-post something posted by another
- [How to Learn from Google's Beta Tag](https://willmarlow.com/how-to-learn-from-googles-beta-tag/) - The beta tag is one of Google’s brilliant hallmarks. The beta phase (it can actually last forever) solves one of the key challenges in software product development. The first challenge (unsolved by the beta phase) is to build software that solves a serious consumer or business problem, which is no small task. But the second
- [How to Stay Ahead of the Game in 35 minutes](https://willmarlow.com/how-to-stay-ahead-of-the-game-in-35-minutes/) - For the last 42 days, there has been a YouTube video of an awesome presentation about trends in high tech by my hero Geoffrey Moore (below). Over the last 42 days this video has been viewed a grand total of 617 times, according to the YouTube statistics. Anyone who wants to gain a better understanding
- [Here’s to Putting All Your Eggs in One Basket (re-reading Crossing the Chasm)](https://willmarlow.com/heres-to-putting-all-your-eggs-in-one-basket-re-reading-crossing-the-chasm/) - Sometimes it’s a good idea to put all your eggs in one basket. This is one of the key lessons of the startup bible, Crossing the Chasm, which I’m re-reading right now. The Chasm is the place where many high-tech startups die. It’s the gap between the early market of innovators (people who are enthusiastic
- [Wikipedia Is Losing Its Most Important Eyeballs](https://willmarlow.com/wikipedia-is-losing-its-most-important-eyeballs/) - My friend DJ Smith over at WebDrivenGuy just posted the story about how Wikipedia is losing thousands of page creators each month. Even though I love Wikipedia, I also love reading stories like this. This is a great illustration of one of the most disruptive aspects of Web 2.0: when you build a modern web
- [My Pictures from Reston Interfaith's Thanksgiving Food Drive](https://willmarlow.com/my-pictures-from-reston-interfaiths-thanksgiving-food-drive/)
- [How to Create Innovation in Your Organization](https://willmarlow.com/how-to-create-innovation-in-your-organization/) - I attended a good panel this morning organized by the people at Ogilvy PR in DC. The topic was innovation in organizations, and there were some great panelists. We ran out of time, but I would have loved to discuss the dynamic between the outward-facing guys and inward-facing guys within companies. My own attitude has been
- [One (Often Overlooked) Way Obama Affects the Economy](https://willmarlow.com/one-often-overlooked-way-obama-affects-the-economy/) - First of all, this post is NOT intended to be a political statement or judgment, merely an observation. The only provocative aspect of this post is that the title could have been, "One Way the Government Affects the Economy," but instead I chose to use Obama's name because my example comes from his policies. Last Friday
- [Learn Who Has "Favorited" Your Tweets](https://willmarlow.com/learn-who-has-favorited-your-tweets/) - The three most common measures of influence on Twitter are: (1) How many followers you have(2) How often someone re-tweets or mentions you in their own Tweetsand (3) How many times people click on your shortened URLs, which contain useful analytic data (this is my favorite measure).But here is a cool Twitter application that will let

## Pages

- [New Home Page](https://willmarlow.com/) - The Will Marlow Agency is your premier partner for PPC, SEO/GEO, Content, and Marketing Automation. Maximize performance and ROI with data-driven strategies.
- [Services Rate Card](https://willmarlow.com/services-rate-card/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”2026 Services Rate Card” _builder_version=”4.27.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ hover_enabled=”0″ z_index_tablet=”0″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” content_text_shadow_horizontal_length_tablet=”0px” content_text_shadow_vertical_length_tablet=”0px” content_text_shadow_blur_strength_tablet=”1px” subhead_text_shadow_horizontal_length_tablet=”0px” subhead_text_shadow_vertical_length_tablet=”0px” subhead_text_shadow_blur_strength_tablet=”1px” content_link_text_shadow_horizontal_length_tablet=”0px” content_link_text_shadow_vertical_length_tablet=”0px” content_link_text_shadow_blur_strength_tablet=”1px” content_ul_text_shadow_horizontal_length_tablet=”0px” content_ul_text_shadow_vertical_length_tablet=”0px” content_ul_text_shadow_blur_strength_tablet=”1px” content_ol_text_shadow_horizontal_length_tablet=”0px” content_ol_text_shadow_vertical_length_tablet=”0px” content_ol_text_shadow_blur_strength_tablet=”1px” content_quote_text_shadow_horizontal_length_tablet=”0px” content_quote_text_shadow_vertical_length_tablet=”0px” content_quote_text_shadow_blur_strength_tablet=”1px” button_one_text_shadow_horizontal_length_tablet=”0px” button_one_text_shadow_vertical_length_tablet=”0px” button_one_text_shadow_blur_strength_tablet=”1px” button_two_text_shadow_horizontal_length_tablet=”0px” button_two_text_shadow_vertical_length_tablet=”0px” button_two_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” box_shadow_horizontal_button_one_tablet=”0px” box_shadow_vertical_button_one_tablet=”0px” box_shadow_blur_button_one_tablet=”40px” box_shadow_spread_button_one_tablet=”0px” box_shadow_horizontal_button_two_tablet=”0px” box_shadow_vertical_button_two_tablet=”0px”
- [About the Will Marlow Agency](https://willmarlow.com/about-our-agency/) - [et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” next_background_color=”#d8bf9c” padding_top_2=”70px” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”false” padding_left_right_link_2=”false” padding_1_tablet=”||0px||false|false” padding_2_tablet=”50px||||false|false” padding_2_phone=”40px||||false|false” padding_1_last_edited=”off|tablet” padding_2_last_edited=”on|tablet” custom_css_main_1=”margin:auto;” _builder_version=”4.27.0″ _module_preset=”default” inner_width=”75%” inner_max_width=”none” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Meet The Talent
- [New Encyclopedia](https://willmarlow.com/digital-marketing-encyclopedia/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||50px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]ALL THE MOST IMPORTANT DIGITAL MARKETING TERMS[/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default”
- [New Blog](https://willmarlow.com/digital-marketing-blog/) - [et_pb_section bb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}” next_background_color=”#d8bf9c”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” custom_padding=”||150px||false|false” custom_padding_tablet=”||100px||false|false” custom_padding_phone=”||80px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Ideas, Strategies, and News
- [SMA Services](https://willmarlow.com/sma-services/) - [et_pb_section bb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}” next_background_color=”#d8bf9c”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” custom_margin=”|auto|67px|auto||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Elevate Your Brand with Sales and
- [PPC Service](https://willmarlow.com/digital-advertising-services/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Elevate Your Brand with
- [Careers](https://willmarlow.com/agency-careers/) - [et_pb_section bb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}” next_background_color=”#d8bf9c”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]join our team[/et_pb_text][et_pb_text _builder_version=”4.26.0″
- [Culture](https://willmarlow.com/agency-culture/) - [et_pb_section bb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}” next_background_color=”#d8bf9c”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Our set of shared values and ideals[/et_pb_text][et_pb_text
- [Resources](https://willmarlow.com/resources/) - [et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Discover the Tools Behind Our Success[/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default”
- [Get Your Free Ad Audit](https://willmarlow.com/get-your-free-ad-audit/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||50px||true|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”50px||30px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Optimize
- [New Contact](https://willmarlow.com/contact-will-marlow-agency/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.2″ _module_preset=”default” background_color=”#D8BF9C” custom_padding=”50px||50px||true|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.2″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” custom_padding_tablet=”||100px||false|false” custom_padding_phone=”||80px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Get in Touch with Us
- [Terms](https://willmarlow.com/terms/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Indemnification Client agrees to defend, indemnify and hold harmless Will Marlow, LLC against any and all claims, losses, penalties, causes of action, damages, liability, costs, expenses (including but not limited to reasonable attorneys’ fees)
- [Thank You!](https://willmarlow.com/thank-you/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”50px||30px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#1cce10″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”IBM Plex Sans|700|||||||” text_text_color=”#000000″ text_font_size=”40px” text_line_height=”1.1em” header_font=”IBM Plex Sans|700|||||||” header_font_size=”40px” width_tablet=”80%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”5px||20px||false|false” text_font_size_tablet=”40px” text_font_size_phone=”30px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px”
- [SEO Audit Example](https://willmarlow.com/seo-audit-2023/) - [et_pb_section bb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||-56px|||” custom_padding=”28px|||||” global_colors_info=”{}” next_background_color=”#000000″][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||12px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}” background_pattern_color=”rgba(0,0,0,0.2)” background_mask_color=”#ffffff” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px”
- [Testimonials](https://willmarlow.com/testimonials/) - [et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Hear from our satisfied clients[/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”IBM
- [New Calculator](https://willmarlow.com/google-ads-roi-calculator/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||0px||false|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Determine the best keyword bid prices
- [New Toolbox](https://willmarlow.com/digital-marketing-toolbox/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||0px||false|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_color=”#d8bf9c” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Our Everyday Digital Tools,
- [New Presentations](https://willmarlow.com/marketing-presentations/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||0px||false|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”880px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” text_orientation=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Discover Key Digital Strategies [/et_pb_text][et_pb_text _builder_version=”4.27.0″
- [Content Services New](https://willmarlow.com/content-services/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Elevate Your Brand with Engaging
- [SEO Services New](https://willmarlow.com/seo-services/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_color=”#d8bf9c” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”]Elevate Your Brand with effective
- [test](https://willmarlow.com/test/) - [et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.2″ _module_preset=”default”][/et_pb_section]
- [Testimonial Slider Test](https://willmarlow.com/testimonial-slider-test/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||50px||true|false” custom_padding_tablet=”50px||0px||false|false” custom_padding_phone=”50px||0px||false|false” bottom_divider_style=”wave” bottom_divider_color=”#d8bf9c” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.26.0″ _module_preset=”default” width=”75%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|tablet” max_width=”none” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”IBM Plex Sans|300||on|||||” text_text_color=”#000000″ text_font_size=”15px” header_font=”IBM Plex Sans|||on|||||” header_text_align=”right” header_text_color=”rgba(0,0,0,0.75)” header_font_size=”15px” header_3_font=”IBM Plex Sans|600||on|||||” header_3_font_size=”15px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” custom_css_main_element=”font-size:15px!important;” global_colors_info=”{}”
- [Our Team](https://willmarlow.com/our-team/) - [et_pb_section bb_built=”1″ admin_label=”section” inner_shadow=”on” fullwidth=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#222b34″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}” next_background_color=”#ffffff”][et_pb_fullwidth_header title=”About Our Team” subhead=”Our team shares three core values: Pursuit of knowledge. Helpfulness. Hard work. Meet the people who will help you and your business grow.” _builder_version=”4.16″ background_color=”rgba(255, 255, 255, 0)” max_width_tablet=”50px” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null”
- [Data-Driven Search Engine PPC Services](https://willmarlow.com/pay-per-click/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”Data-Driven Search Engine PPC Services” _builder_version=”4.17.4″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” content_text_shadow_horizontal_length_tablet=”0px” content_text_shadow_vertical_length_tablet=”0px” content_text_shadow_blur_strength_tablet=”1px” subhead_text_shadow_horizontal_length_tablet=”0px” subhead_text_shadow_vertical_length_tablet=”0px” subhead_text_shadow_blur_strength_tablet=”1px” content_link_text_shadow_horizontal_length_tablet=”0px” content_link_text_shadow_vertical_length_tablet=”0px” content_link_text_shadow_blur_strength_tablet=”1px” content_ul_text_shadow_horizontal_length_tablet=”0px” content_ul_text_shadow_vertical_length_tablet=”0px” content_ul_text_shadow_blur_strength_tablet=”1px” content_ol_text_shadow_horizontal_length_tablet=”0px” content_ol_text_shadow_vertical_length_tablet=”0px” content_ol_text_shadow_blur_strength_tablet=”1px” content_quote_text_shadow_horizontal_length_tablet=”0px” content_quote_text_shadow_vertical_length_tablet=”0px” content_quote_text_shadow_blur_strength_tablet=”1px” button_one_text_shadow_horizontal_length_tablet=”0px” button_one_text_shadow_vertical_length_tablet=”0px” button_one_text_shadow_blur_strength_tablet=”1px” button_two_text_shadow_horizontal_length_tablet=”0px” button_two_text_shadow_vertical_length_tablet=”0px” button_two_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” box_shadow_horizontal_button_one_tablet=”0px” box_shadow_vertical_button_one_tablet=”0px” box_shadow_blur_button_one_tablet=”40px” box_shadow_spread_button_one_tablet=”0px” box_shadow_horizontal_button_two_tablet=”0px” box_shadow_vertical_button_two_tablet=”0px”
- [The Will Marlow Agency](https://willmarlow.com/home/) - [et_pb_section bb_built=”1″ admin_label=”section” fullwidth=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”#c1ccd7″ custom_padding=”||” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” global_colors_info=”{}” next_background_color=”#ffffff”][et_pb_fullwidth_slider _builder_version=”4.16″ header_font=”|600|||||||” background_position=”top_left” custom_padding=”|||” custom_padding_phone=”||0%” custom_padding_last_edited=”on|tablet” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” remove_inner_shadow=”off” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_inner_shadow=”on” button_letter_spacing_hover=”0″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null”
- [Privacy Policy](https://willmarlow.com/privacy/) - [et_pb_section fb_built=”1″ _builder_version=”4.17.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column _builder_version=”4.17.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]Privacy Policy[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default”][et_pb_column _builder_version=”4.17.4″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]Last Updated: [11/16/2023] This Privacy Policy describes how we collect, use, and share personal information when you visit our website [willmarlow.com] (the “Site”). By using the Site, you
- [Resources](https://willmarlow.com/resources-2/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” background_color=”#222b34″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff” inner_width=”auto” inner_max_width=”1080px”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text background_layout=”dark” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]Resources Search Engine Marketing and Analytics Resources[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off”
- [Our Blog](https://willmarlow.com/our-blog/) - [et_pb_section bb_built=”1″ admin_label=”section” fullwidth=”on” specialty=”off” background_color=”#dd3333″ inner_shadow=”on” parallax=”off” transparent_background=”off” allow_player_pause=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|||” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” inner_width=”auto” inner_max_width=”1080px” next_background_color=”#ffffff”][et_pb_fullwidth_header title=”Search Engine Marketing Blog ” subhead=”SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency” background_layout=”dark” text_orientation=”left” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” subhead_font=”||on||” custom_button_one=”off” button_one_text_size=”20″ button_one_border_width=”2″ button_one_border_radius=”3″ button_one_letter_spacing=”0″
- [Keyword Return on Investment Calculator](https://willmarlow.com/keyword-return-on-investment-calculator/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”Google Ads ROI Calculator” subhead=”Determine the best keyword bid prices for your Google Ads campaigns.” text_orientation=”center” content_max_width=”none” _builder_version=”4.16″ hover_enabled=”0″ button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||-39px|||”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.17.4″ _module_preset=”default” type=”4_4″
- [Google AdWords](https://willmarlow.com/pay-per-click/google-adwords/) - [et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” next_background_color=”#000000″][et_pb_fullwidth_header _builder_version=”3.17.5″ title=”Experts in Google Ads Campaigns” /][/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#000000″][et_pb_row][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.17.5″]90% of consumers use search engines to conduct product or solution research. Advertising on Google can help you reach these searchers as they are looking into the product or solutions your business has that can help them, as well as
- [Contact](https://willmarlow.com/contact-2/) - [et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#222b34″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff”][et_pb_fullwidth_header title=”Contact the Will Marlow Agency” background_color=”rgba(255, 255, 255, 0)” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”3″ button_two_border_radius__hover_enabled=”on” button_two_border_radius__hover=”3″ button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null”
- [SEO](https://willmarlow.com/search-engine-optimization-2/) - [et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” next_background_color=”#000000″][et_pb_fullwidth_header _builder_version=”3.17.5″ title=”Full Service SEO Management ” /][/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.5″]Take Organic Traffic to the Next Level Search Engine Optimization, or SEO, refers to your website’s ability to pull in “free” traffic from the world’s major search engines. And whether you invest a lot or a little in SEO, you
- [AdWords Grants](https://willmarlow.com/pay-per-click/adwords-nonprofits/) - [et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” next_background_color=”#000000″][et_pb_fullwidth_header _builder_version=”3.17.5″ title=”Google Ad Grants for Nonprofits” /][/et_pb_section][et_pb_section bb_built=”1″ prev_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.5″]Maximize your Google Ad Grant Dollars[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.5″ ul_item_indent=”30px” ul_position=”inside”]Google allows any nonprofit in the United States to apply for a grant that is worth up to $10,000 per month in free AdWords advertising. If you work with us to manage
- [Client Questionnaire](https://willmarlow.com/client-onboarding-form/) - [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.5″]Digital Marketing Services Free Consultation Questionnaire[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.5″]Free consultation: By filling out the form below in as much detail as possible, you will be entitled to a free 1-hour consultation from our team.[/et_pb_text][et_pb_code _builder_version=”3.17.5″] [/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Free Search Engine Marketing Consultation](https://willmarlow.com/free-search-engine-marketing-consultation/)
- [SEO Audit](https://willmarlow.com/search-engine-optimization-2/seo-audit/) - [et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.5″]SEO Audits[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”3_5″][et_pb_text _builder_version=”3.17.5″]There are generally three types of clients who need an SEO assessment: (a) businesses or individuals setting up a brand new website and want to make sure that they’ve done it right; (b) people who have never invested a dime in SEO, and want to find and correct
- [About Will Marlow Agency](https://willmarlow.com/about-will-marlow-agency/) - [et_pb_section bb_built=”1″ admin_label=”section” next_background_color=”#dd3333″][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”center” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”]About the Will Marlow Agency[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row][et_pb_column type=”1_5″][et_pb_blurb title=”About Will Marlow Agency” url=”https://willmarlow.com/about-will-marlow/” url_new_window=”off” use_icon=”on” font_icon=”%%86%%” icon_color=”#dd3333″ use_circle=”off” circle_color=”#dd3333″ use_circle_border=”off” circle_border_color=”#dd3333″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” header_font_size=”18″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” image_max_width=”100%”][/et_pb_blurb][/et_pb_column][et_pb_column type=”1_5″][et_pb_blurb title=”Meet Our Team”
- [Services](https://willmarlow.com/services/) - [et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” next_background_color=”#dd3333″][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”dark” text_orientation=”center” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”]Services[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_4″][et_pb_blurb title=”Google AdWords” url=”https://willmarlow.com/pay-per-click/google-adwords/” url_new_window=”off” use_icon=”on” font_icon=”%%187%%” icon_color=”#dd3333″ use_circle=”on” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#dd3333″ icon_placement=”top” animation=”top” background_layout=”dark” text_orientation=”center” use_icon_font_size=”off” header_font_size=”18″
- [Thank you for contacting Will Marlow, LLC](https://willmarlow.com/contacting-marlow-llc/) - Thank you for contacting us! We'll be in touch soon.
- [Culture](https://willmarlow.com/culture/) - [et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#dd3333″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff”][et_pb_fullwidth_header title=”Company Culture” background_layout=”dark” text_orientation=”center” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″ subhead=”If you share the values and traits that we admire, we would love to
- [eBook: The Ultimate Facebook Ads Inspiration Guide [238 Pages]](https://willmarlow.com/the-ultimate-facebook-cheat-sheet-188-pages/) - [et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” next_background_color=”#ffffff”][et_pb_fullwidth_header title=”eBook: The Ultimate Facebook Inspiration Guide” subhead=”Learn to recognize and write great ads on Facebook by seeing what 200+ companies have tried.” background_layout=”dark” text_orientation=”left” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″
- [About](https://willmarlow.com/about-will-marlow/) - Will Marlow founded the Will Marlow Agency with a simple goal in mind: to deliver ultra-premium Google AdWords services for any client who cares about doing things the right way. Every metric and action is “data-driven," pushing and improving marketing campaigns to the greatest extent possible. We aim to eliminate the uncertainty and confusion that
- [Testimonials](https://willmarlow.com/about-will-marlow/testimonials/) - [et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” background_color=”#dd3333″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” background_color=”#dd3333″ allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”dark” text_orientation=”center” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_alignment=”center”]From Our Clients[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off”
- [Digital Marketing Toolbox](https://willmarlow.com/resources-2/the-digital-marketing-toolbox/) - [et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#821616″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Digital Marketing Toolbox” subhead=”Tools are only useful if you know what to do with them. Below you’ll find a list of the tools that we find useful right now for search engine marketing, search engine optimization,
- [Google Analytics Audit](https://willmarlow.com/web-analytics-2/google-analytics-audit/) - In order for you to unlock the enormous value that is contained in Google Analytics, you need to make sure that it is installed properly, and collecting data accurately. Here are some of the things that go into one of our Google Analytics audits: We analyze every page of your website to make sure the
- [SEO Monitoring](https://willmarlow.com/search-engine-optimization-2/seo-monitoring/) - If you have your SEO on autopilot, you may be headed for trouble. But if you are like 99% of companies, an SEO problem might go undetected for months or years, causing the damage to get worse. But we can setup an early warning system for you. If SEO declines by a certain percentage day over day,
- [Web Analytics](https://willmarlow.com/web-analytics-2/) - Do you wonder who is on your website? Where your traffic is coming from? Which of your landing pages are working, and which aren't? Answering these types of questions is one of our favorite things to do. No matter who you are, what type of organization you work for, or what you are trying to accomplish,
- [The Ultimate LinkedIn Ads Cheat Sheet](https://willmarlow.com/the-ultimate-linkedin-ads-cheat-sheet/) - [et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#000000″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”LinkedIn Ads Guide” subhead=”Learn from the best practices and mistakes of others with this LinkedIn crib sheet.” background_layout=”dark” text_orientation=”left” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″]
- [Click-Through Rate (CTR)](https://willmarlow.com/click-through-rate-ctr/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text”]Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad. (In mathematical terms: CTR = Clicks/Impressions.) With both AdWords and organic SEO, your success can be improved in
- [Last Click Attribution](https://willmarlow.com/last-click-attribution/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”off” author=”on” date=”on” categories=”on” comments=”on” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” meta_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_post_title][et_pb_text admin_label=”Text”]Last-Click Attribution refers to a web analytics model in which the “last click” is given credit for a sale or conversion. In other words, if someone comes to
- [Political Advertising](https://willmarlow.com/pay-per-click/online-political-advertising/) - The Will Marlow Agency was founded by a former Press Secretary from Capitol Hill, and we understand how to manage, plan, and spend advertising budgets wisely on behalf of political campaigns. We can find you some of the cheapest Facebook likes imaginable from potential voters, get your campaign videos saturated across your district or among your target audience
- [How We Work With Clients](https://willmarlow.com/selected-services-and-retainers/) - [et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#dd3333″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Selected Service Offerings” background_layout=”dark” text_orientation=”center” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_text_size=”20″ button_one_border_width=”2″ button_one_border_radius=”3″ button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_border_radius_hover=”3″ button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_text_size=”20″ button_two_border_width=”2″ button_two_border_radius=”3″ button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_border_radius_hover=”3″ button_two_letter_spacing_hover=”0″ subhead=”Pricing will be determined by
- [Presentations](https://willmarlow.com/resources-2/marketing-presentations/) - [et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#222b34″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Presentations” subhead=”Will Marlow will speak to your team or audience about the latest Google trends, tactics or strategies, or other topics in digital advertising and marketing. Below you can browse some of the presentation slides he
- [Digital Marketing Encyclopedia](https://willmarlow.com/resources-2/digital-marketing-encyclopedia/) - [et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” background_color=”#dd3333″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Digital Marketing Encyclopedia” subhead=”All the most important digital marketing terms” background_layout=”dark” text_orientation=”left” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_text_size=”20″ button_one_border_width=”2″ button_one_border_radius=”3″ button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_border_radius_hover=”3″ button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_text_size=”20″ button_two_border_width=”2″ button_two_border_radius=”3″ button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on”
- [Test Post](https://willmarlow.com/test-post/) - [et_pb_section admin_label=”section” fullwidth=”on” specialty=”off” background_color=”#2ea3f2″ inner_shadow=”on” parallax=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Welcome to My Blog” subhead=”Here is a basic blog layout with a right sidebar” background_layout=”dark” text_orientation=”left”] [/et_pb_fullwidth_header][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_blog admin_label=”Blog”] [/et_pb_blog][/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call To Action” global_module=”2693″ title=”Advanced Training” button_url=”https://willmarlowtraining.com/?utm_source=willmarlow.com&utm_medium=referral&utm_campaign=resourcescta” url_new_window=”on” button_text=”Get Training” use_background_color=”on” background_color=”#000000″ background_layout=”dark” text_orientation=”left” header_font_size=”26″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_text_size=”20″
- [First-Click Attribution](https://willmarlow.com/first-click-attribution/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”off” author=”on” date=”on” categories=”on” comments=”on” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” meta_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_post_title][et_pb_text admin_label=”Text”]First-Click Attribution is a type of web analytics model in which the first click that brings a visitor to a website is given credit for any sale or conversion
- [Attribution Model](https://willmarlow.com/attribution-model/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”off” author=”on” date=”on” categories=”on” comments=”on” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” meta_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Text”]An attribution model is the framework that determines how you attribute credit for a conversion in web analytics. In other words, do you give credit for a sale to
- [Maintain SEO Through A Website Redesign](https://willmarlow.com/maintain-seo-through-a-website-redesign/) - [et_pb_section admin_label=”section” background_color=”#27323a” inner_shadow=”off” parallax=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”center” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Maintain SEO Through a Website Redesign (1 of 4)[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”center” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”][/et_pb_text][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”on” font_icon=”%%1%%” icon_color=”#dd3333″ use_circle=”off” circle_color=”#dd3333″ use_circle_border=”off” circle_border_color=”#dd3333″ icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” header_font_size=”18″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_blurb][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”center” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff”
- [Video Advertising](https://willmarlow.com/ppc-pay-per-click/video-advertising/) - [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]We love video advertising.[/et_pb_text][et_pb_blurb admin_label=”Blurb” title=”We’ve made hundreds of videos for our own company” url_new_window=”off” use_icon=”on” font_icon=”%%3%%” icon_color=”#dd3333″ use_circle=”off” circle_color=”#dd3333″ use_circle_border=”off” circle_border_color=”#dd3333″ icon_placement=”left” animation=”left” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” header_font_size=”18″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Videos drive more than 50% of our leads and sales” url_new_window=”off”
- [Google Certifications](https://willmarlow.com/about-will-marlow/google-certifications/) - [et_pb_section admin_label=”section” transparent_background=”off” background_color=”#3a4149″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row”][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Number Counter” title=”Google Certified” number=”100″ percent_sign=”on” counter_color=”#ffffff” background_layout=”dark” title_font_size=”16″ number_font_size=”72″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Number Counter” title=”Areas of Expertise” number=”7″ percent_sign=”off” counter_color=”#ffffff” background_layout=”dark” title_font_size=”16″ number_font_size=”72″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_number_counter][/et_pb_column][et_pb_column type=”1_3″][et_pb_number_counter admin_label=”Number Counter” title=”Years Experience” number=”10″ percent_sign=”off” counter_color=”#ffffff”
- [Some Companies We've Worked With](https://willmarlow.com/companies-worked/)
- [Agency Training](https://willmarlow.com/pay-per-click/agency-partner/) - If you're an advertising agency, PR agency, or an interactive marketing firm, then I'm happy to provide you with AdWords muscle. I can either train your own team, or I can step-in and manage and optimize your client accounts. We understand the unique needs of agencies, both for winning and keeping business, and we are prepared
- [Contextual Targeting](https://willmarlow.com/contextual-targeting/) - Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets. This is an AdWords technique that allows you to run ads with minimal management, control, or precision, and is
- [Ad Network](https://willmarlow.com/ad-network/) - An ad network (in the online space) is a company that brings together advertisers (for example, a local dentist) to a website that wants to sell ad space. In the absence of an ad network, a dentist would need to email or call every website where wanted to show an ad. And every website would
- [Careers](https://willmarlow.com/careers/) - Do you want be on the cutting edge of search engine marketing, pay-per-click advertising and web analytics? Will Marlow, LLC is an ultra-premium Google Certified Partner agency, and we are also the creators of Will Marlow Training, one of the world's most comprehensive online digital advertising training companies in the world. Whenever we solve complex digital
- [A/B Testing](https://willmarlow.com/web-analytics-2/multivariate-ab-testing/) - The beauty of digital advertising is that you can improve it constantly. We believe in continuous A/B testing, as well as multivariate testing -- for ad text, keywords, and landing pages. This means that we can take care of all aspects of copy testing, layout testing, and color testing, as well as testing anything else
- [Conversion Tracking](https://willmarlow.com/web-analytics-2/conversion-tracking/) - Conversion tracking includes many different things, but here are the four that we specialize in, and all of them let us measure results at a granular level (aka, keyword-level, or ad text level, for example): Goal tracking with Google Analytics, where we work together to define certain outcomes that we think are desirable, and then measure
- [Case Studies](https://willmarlow.com/about-will-marlow/case-studies-digital-marketing/) - Below are three examples of case studies that describe AdWords projects that we completed for clients -- each of the projects below led the client to engage us in a long-term relationship. Reduced Cost-Per-Conversion from $385 to $30 Problem: our client was spending $385 to generate new sales leads from its AdWords campaigns, but each customer was only
- [Flexible Bid Strategies](https://willmarlow.com/flexible-bid-strategies/) - Flexible bid strategies allows you to automatically adjust bids in pursuit of a particular goal for one or more keywords in your account. For instance, you can choose a flexible bid strategy that aims to "maximize clicks" for one keyword, while choosing another flexible bid strategy to always aim for position number one on the page.
- [301 Redirect](https://willmarlow.com/301-redirect/) - A 301-redirect is an important concept in SEO, because you use it to tell a search engine that a website's URL has "moved permanently." So, if you change the name of your company, and thus change your website's URL, then you would want to add a 301-redirect to your old website for two reasons: (1)
- [Dynamic Search Ads](https://willmarlow.com/dynamic-search-ads/) - Dynamic Search Ads are a type of Google search advertising that does not involve keywords. With traditional Google search advertising, you select keywords that are used to trigger your ads. With Dynamic Search Ads, you allow Google to automatically show your ad based on a "crawl" of certain pages of your website. The main benefit of
- [Semantic Targeting](https://willmarlow.com/semantic-targeting/) - Semantic keyword targeting refers to selecting keywords that capture the "meaning" of a user's search. With semantic targeting, the order of the keywords does not matter. This is very powerful when you are first starting an AdWords campaign, or if there are a large number of low volume, long-tail keywords that customers use to find
- [Syntactic Targeting](https://willmarlow.com/syntactic-targeting/) - Syntactic keyword targeting refers to selecting keywords in a specific keyword "sequence." This type of targeting can be done with exact match, phrase match, and modified broad match, and it gives you precise control over when your ads will run, and how much you will pay. However, it involves more work, because you need to make
- [Negative Keywords](https://willmarlow.com/negative-keywords/) - Negative keywords are keywords that prevent your ad from running, and they only apply to paid search campaigns -- there is no concept of negative keywords in SEO. One of the most common negative keywords to select is the word "free." This is because most companies do not want to target visitors who are looking for free products or services. For instance, if
- [SEO Reputation](https://willmarlow.com/search-engine-optimization-2/seo-personal-branding/) - In order to protect your reputation, you should aim to "own" the #1, #2, and #3 results in Google, Yahoo, and Bing. In fact, you should aim to own all Google results for your name, and doing so is easier than you think. For example, look at the screenshot below: you'll see that a Google
- [Bing Ads Management](https://willmarlow.com/pay-per-click/bing-yahoo-ppc/) - In addition to our certifications from Google, we are also certified by Microsoft as a Bing Ads Accredited Professional, which covers both Bing and Yahoo PPC. Bing and Yahoo might be a whole lot smaller than Google, but sometimes you can find cheaper clicks and higher conversion rates if you target the right keywords with Bing and Yahoo.
- [Custom Reports](https://willmarlow.com/web-analytics-2/custom-reporting/) - Google Analytics comes with around 75 "pre-built" reports, and none of them were built with your business in mind. This is a problem. You need custom reports that show you metrics that matter for your business. And this problem is easily solved. Here is what we can do: We create custom reports in Google Analytics
- [SEO Strategic Plan](https://willmarlow.com/search-engine-optimization-2/seo-strategic-plan/) - With the right strategic SEO plan, you will find yourself spending less money in order to get more customers. You will also be able to erase the looming fear that you are missing out on huge revenue opportunities by making simple Google mistakes on your website. We can help you create a strategic SEO plan that
- [Google Remarketing](https://willmarlow.com/pay-per-click/google-adwords-remarketing/) - Google Remarketing is one of the most controversial types of digital advertising available to you. This tactic makes your ads follow people around on the Internet. If someone visits your website once, you can choose to target ads at them over the next 30 to 540 days. This makes it affordable for your ads to show up
- [Bing Ads Accredited Professional](https://willmarlow.com/bing-ads-accredited-professional/) - A Bing Ads Accredited Professional is the Microsoft-Bing-Yahoo equivalent a Google AdWords Qualified Individual and a Google AdWords Certified Partner. You need to take an exam that consists of approximately 100 questions, and you need to have proof that you have managed at least one active Bing-Yahoo advertising account. A passing score is considered to be 80%
- [View-Through Conversions](https://willmarlow.com/view-through-conversions/) - A view-through conversion refers to a special type of conversion that let's you track the number of people who see your ad, do NOT click on it, but then ultimately find their way to your website and convert into a customer or lead. View-through conversions are only measured for ads that run on the Google Display Network.
- [AdWords, Analytics, SEO Training Videos](https://willmarlow.com/adwords-analytics-seo-training-videos/)
- [Training Videos](https://willmarlow.com/training-videos/)
- [Product Listing Ad](https://willmarlow.com/product-listing-ad/) - Product Listing Ads, or PLAs, are ads on AdWords that are available to eCommerce businesses. With PLAs, you can display a picture of your product as well as product information. This is very different from standard Google search ads, which are entirely text-based. Product Listing Ads show up in their own separate space on the
- [Enhanced CPC (ECPC)](https://willmarlow.com/enhanced-cpc-ecpc/) - Enhanced CPC, or enhanced cost-per-click bidding is a hybrid bidding model in AdWords that is a mix between automated bidding, manual bidding, and Conversion Optimizer. With ECPC bidding, you get to pick a unique bid for each keyword in your account, just like you can with manual CPC bidding. But with ECPC, you are allowing
- [Conversion Optimizer](https://willmarlow.com/conversion-optimizer/) - Conversion Optimizer is an AdWords feature that seeks to maximize the number of conversions in your campaigns. This is how Conversion Optimizer works: You set a maximum budget for your AdWords campaign; You pick a goal for your campaign (i.e., you want to get leads to feed your sales team, or you want to
- [Conversion Rate Optimization (CRO)](https://willmarlow.com/conversion-rate-optimization-cro/) - Conversion Rate Optimization (CRO) is the process of systematically improving all aspects of your web presence in order to better achieve your business goals. CRO begins with defining the conversions that matter to your business, and then evolves into the process of measuring the cost and ROI of generating those conversions. If you take conversion
- [Search Engine Optimization](https://willmarlow.com/search-engine-optimization/) - Search engine optimization (often referred to as SEO) is the other half of the search engine marketing (SEM) equation. Unlike AdWords, where you pay for every visitor you get, with SEO you get free traffic. Search engine optimization is the process of optimizing your website to make them accessible to search engines. SEO has only
- [Behavior Flow Report](https://willmarlow.com/behavior-flow-report/) - The Google Analytics Behavior Flow report is a visual representation of the path that users travel from one page to another on your website. It was created in order to help you understand what content is most engaging on your website. You can select different types of content, such as “pages,” “content groupings,” or “events”
- [Session](https://willmarlow.com/session/) - A session is a concept in Google Analytics that is defined as a period of time during which a user is actively engaged with your website or application. This means that interactions are all tied to sessions. Google sometimes describes a session as a "container" for the actions that a user takes on your website. For example, one
- [Branded Keywords](https://willmarlow.com/branded-keywords/) - Branded keywords are keywords that refer specifically to your company's name, or any word that is associated with your brand. This means that people who search for you via branded keywords are looking for you. These keywords should be very cheap on AdWords, the CTR should be an order of magnitude higher than most of your other
- [Tableau test dashboard](https://willmarlow.com/tableau-test-dashboard/)
- [Tailored Audiences](https://willmarlow.com/tailored-audiences/) - Tailored Audiences is the name Twitter gave to its retargeting product. You can use Tailored Audiences to show ads to people who visit your website and then visit Twitter at some point in the future. Just like all the other types of retargeting (such as Google's remarketing), Tailored Audiences aims to show ads only to
- [Report Filters](https://willmarlow.com/report-filters/) - A report filter in Google Analytics is a feature that allows you to "constrain" or limit the data in the reports you are viewing on the fly. This is a fantastic way to simplify the data you are looking at, and to isolate only the information you are most interested in. You can use basic
- [Custom Report](https://willmarlow.com/custom-report/) - A custom report in Google Analytics is a report that is created in the "customization" section of the product, and which is usually created specifically to suit the unique needs of a particular business. When Google Analytics is installed, it automatically comes with approximately 70 standard reports, but most businesses need reports that are tailored
- [Flexible Conversion Counting](https://willmarlow.com/flexible-conversion-counting/) - Flexible conversion counting is the method of counting conversions that replaces the often confusing "one-per-click" and "many-per-click") conversion categories. With the flexible converting counting system, the new categories are "Converted Clicks" and simply "Conversions." Essentially, this new type of conversion tracking is meant to give advertisers better insight in the quality and type of conversions
- [Google Trends](https://willmarlow.com/google-trends/) - Google Trends is a tool provided by Google that shows the popularity of a given term relative to the term's total popularity in a region, or over a period of time. For search marketers, you can use this to help with keyword research by discovering valuable insights about targeted keywords. For instance, if you were
- [Premium Search Engine Marketing Services](https://willmarlow.com/is-it-your-first-time-here/) - I am a Google certified digital marketer who can help you get qualified visitors to your website, which translates into more visibility and leads for you. If you are new to this website, here are some things you might be interested in taking a look at: My multiple certifications from Google Testimonials from clients My blog and
- [Accelerated Ad Delivery](https://willmarlow.com/accelerated-ad-delivery/) - This is campaign-level setting in Google AdWords that causes your ads to be shown as often as possible throughout the day, rather than spaced evenly over a 24-hour period, until your daily budget is depleted. This can be an important setting to select if you are confident that you have identified the most profitable keywords.
- [Digital Public Relations](https://willmarlow.com/digital-public-relations/) - Digital Public Relationsis where you practice traditional PR but do so in the digital arena. The line gets blurred a lot here between traditional PR and digital PR. Essentially, in both you are identifying members of the "influencer class," and giving them valuable information that they can then pass on to their followers or audience.
- [Customer Buying Cycle](https://willmarlow.com/customer-buying-cycle/) - The Customer Buying Cycle is a five-stage theoretical model that helps advertisers think about customers, and helps them create advertising campaigns that address customer concerns. The five stages are: (1) awareness -- the customer is aware of their need, and realizes that your business is a viable option; (2) consideration -- the customer is evaluating
- [Conversion](https://willmarlow.com/conversion/) - A conversion is defined as a visitor to your website who becomes a customer, or who completes any other desirable action. This is a great metric, because it starts to get you very close to metrics that affect ROI. In fact, the conversions you measure should be evaluated and re-evaluated on a regular basis to
- [Cost Per Impression (CPM)](https://willmarlow.com/cost-per-impression-cpm/) - Cost Per Impression (more commonly referred to as CPM) refers to ads that are valued based on the number of people who see them. (The "M" stands for the Latin mille which refers to the standard 1,000 impressions that your costs will be based on.) This is the opposite of pay-per-click (PPC). Typically, CPM is most
- [CAN-Spam Act](https://willmarlow.com/can-spam-act/) - The CAN-Spam Act (of 2003) is the law that lays out the rules that businesses must follow when sending emails to customers and potential customers. Some of the primary takeaways of the CAN-spam act are that emails must include an 'opt-out' provision so that recipients may unsubscribe, and that unsubscribing must require no more than visiting a
- [Branding](https://willmarlow.com/branding/) - The term branding comes from the days when cattle ranchers needed a way to differentiate their cattle from the cattle of their competition -- they did it by burning a unique brand into the cattle's rear end. Nowadays, branding is basically the same: it is the art of creating the perception (through words, images, packaging,
- [A/B Test](https://willmarlow.com/a-b-test/) - A/B Testing (or Split Testing) is a method of testing which of two options is better. An easy example when you create one ad campaign but have two different versions of ads that randomly show in the first phase of the campaign. This type of A/B test is easy to conduct in AdWords, and you
- [Google AdWords](https://willmarlow.com/google-adwords/) - Google AdWords is the advertising system that drives over 80% of Google's revenue every year. The name AdWords is a portmanteau that comes from the combination of two word segments: "Advertising" and "Keywords." AdWords is a highly complex system that consists of two main parts: search advertising (your ad is shown when someone searches for
- [+1 Button](https://willmarlow.com/1-button/) - The +1 button is Google's answer to the Facebook "Like," and the Twitter "Favorite." Essentially, the +1 button now appears across the web, both on Google search engine results pages (SERPS), and individual websites themselves. The point of the +1 button is twofold: (1) it let's you publicly endorse a webpage, and (2) it allows
- [Bounce Rate](https://willmarlow.com/bounce-rate/) - Bounce Rate is one of the simplest and most important metrics to watch for in Google Analytics, and it stands for the number of visitors who come to your website and then immediately leave. Hence, a visitor "bounces" from your website if they enter, do nothing else, and then immediately hit the "back" button. Due to
- [Google Analytics](https://willmarlow.com/google-analytics/) - Google Analytics is the most widely used tool for analyzing website traffic and visitors. It is a free tool that any website owner can install on their website, and as soon as it is installed and properly configured, you get immediate data about who is visiting your website, where they came from, and what they
- [Google Analytics Individual Qualification](https://willmarlow.com/google-analytics-individual-qualification/) - A Google Analytics Individual Qualification is the official name for Google Analytics certification for individuals. You need to pass a timed-test administered by Google that will test your technical knowledge and some strategic thinking skills. The exam consists of 70 questions that you must pass within 90-minutes, and costs $50. Upon passing, you get a nifty certificate
- [Google Display Network](https://willmarlow.com/google-display-network/) - The Google Display Network is the second component of Google's massive advertising revenue engine. The Google Display Network is the collection of non-search websites where you can display your advertisements for your business through Google. It receives much less attention than Google's revolutionary "Search Advertising Network," but the Google Display Network is an incredibly powerful
- [Google Keyword Tool](https://willmarlow.com/google-keyword-tool/) - The Google Keyword Tool is a free tool created and maintained by Google to help you conduct keyword research. Basically, in the beginning of any type of search engine marketing campaign, you need to do keyword research to find out the following information: How many searches are being conducted for you, your products and services,
- [Google Trusted Photographer](https://willmarlow.com/google-trusted-photographer/) - A Google Trusted Photographer is a photographer who is certified by Google to create virtual tours of private property. A Google Trusted Photographer is not a Google employee, but does have access to Google software (and sometimes Google provided equipment), and can create virtual tours of businesses that are added to Google Maps, Google Street
- [Google Panda](https://willmarlow.com/google-panda/) - Google Panda refers to a famous update to the Google search algorithm that was announced in February 2011. This update was huge -- it affected approximately 12% of all searches. Like all updates to Google's algorithm, it was designed to weed out low quality websites and promote high quality websites. Here are the key things
- [Google+ Local](https://willmarlow.com/google-local/) - Google+ Local is the replacement for Google's business listings, Google Places. On May 30, 2012, Google Places was replaced by Google+ Local, which is essentially the hub of local business activity on Google. Google's goal is to replace the Yellow Pages with Google+ Local. Also, Google+ Local pages are the actual accounts where Google Trusted
- [Key Performance Indicator (KPI)](https://willmarlow.com/key-performance-indicator-kpi/) - Key Performance Indicators are units of measurement that help any type of organization measure progress toward specific goals. For instance, if my CEO wants me to increase the number of monthly donors to our nonprofit, then I might start off by measuring three things: (1) the number of new monthly donors; (2) the number of
- [Keyword Research](https://willmarlow.com/keyword-research/) - Keyword research is the process of identifying which keywords you should target for either search engine optimization or paid keyword advertising. You need to use a wide variety of tools, starting with the Google Keyword Tool, to conduct thorough keyword research. Whether you are planning a PPC advertising campaign or an organic SEO campaign, the keywords you
- [Knowledge Graph](https://willmarlow.com/knowledge-graph/) - The Knowledge Graph was a major initiative by Google in 2012 to help users find the answers to their questions without ever leaving Google for third party websites. In other words, instead of going to read a Wikipedia article about a topic, the Knowledge Graph would enable you to answer your question on Google.com. Here's
- [Landing Page](https://willmarlow.com/landing-page/) - A landing page refers to the broad category of webpage that serves as an entry point or entrance page on a website. When it comes to AdWords, you get to choose the landing page for each of your ads. But when it comes to search engine optimization, you have less control. Many people don't realize that
- [Link Bait](https://willmarlow.com/link-bait/) - Link bait refers to website content that is created in order to increase the number of "inbound links" to your website. (This is a key part of any link building campaign.) In other words, link bait is content that is optimized to be incredibly useful, funny, insightful, surprising, awe-inspiring, or uplifting. The reason people make link
- [Link Building](https://willmarlow.com/link-building/) - Link building refers to the practice of systematically building "link relationships" for a specific website or network of websites. Link building is a key part of search engine optimization, because Google and other search engines count the number and the quality of all inbound links pointing to your website, and this is a key factor in how
- [Off-site SEO](https://willmarlow.com/off-site-seo/) - Off-site SEO refers to all aspects of search engine optimization that relate to how your website is perceived by the outside world. This is the fun part of SEO, because you can constantly improve, and the upside is incredibly high. Examples of off-site SEO include things like: Link building campaigns Creating link bait Directory submissions
- [On-site SEO](https://willmarlow.com/on-site-seo/) - On-site SEO refers to all the things you do on your own website to optimize it for search engine discovery. On-site SEO includes things like writing page title tags, meta description tags, and updating H1 tags. It also includes things like creating interesting on-site content (daily blogging, or landing page content) that contains your specific
- [Organic Traffic](https://willmarlow.com/organic-traffic/) - Organic traffic refers to the "free" traffic that Google sends to your website. (It's important to remember that Google is in the business of "organizing the world's information, and so if someone is searching for your business, Google wants to send them to you for free.) Search engine optimization is the field of optimizing your website
- [Remarketing](https://willmarlow.com/remarketing/) - Remarketing refers to Google's particular brand of re-targeting. Remarketing is when you target a custom ad to someone based on an action they took in the past. The most simple example of remarketing is when you show ads to people who have visited your website in the last 90 days. It works by placing a
- [Search Engine Marketing (SEM)](https://willmarlow.com/search-engine-marketing-sem/) - Search Engine Marketing, or SEM, refers to both paid and organic search engine marketing tactics. Essentially, any tactic that involves driving value for a business using search engines falls into the category of SEM. On the paid side of SEM, you would include Google AdWords, and on the free side, you would include search engine optimization
- [Search Lost IS (Budget)](https://willmarlow.com/search-lost-budget/) - The Search Lost IS (Budget) report tells you role that your budget is playing in your overall impression share (your impression share refers to the number of times your ads are running divided by the number of times they are eligible to run). Basically, if you see that you have a Search Lost IS (Budget) of
- [Search Lost IS (Rank)](https://willmarlow.com/search-lost-rank/) - The Search Lost IS (Rank) report tells you how often your ads aren't showing up due to low Ad Rank. (Remember that Ad Rank is the order in which your ad appears on a search engine results page. Your Ad Rank is determined by the bid price you are willing to pay for a keyword and
- [Snippet](https://willmarlow.com/snippet/) - A snippet is the visual appearance of the organic search results on a search engine results page (SERP). Technically, the snippet is the part of the search result beneath the title and above the URL. You can control the snippet by re-writing your website's metatags as you are conducting on-site SEO. You should think of
- [Traffic Sources](https://willmarlow.com/traffic-sources/) - Traffic sources area all the places where you people are coming from to visit your website. Google Analytics makes it possible to know an incredible amount of detail about traffic sources to your website. As a website owner, you should know all of the following things on a daily, weekly, or monthly basis: What are
- [Google Certified AdWords Partner](https://willmarlow.com/google-certified-adwords-partner/) - A Google Certified AdWords Partner is a company-level certification that Google gives to businesses that continuously manage AdWords accounts for clients above a certain threshold of spending (at least $10,000 over 90 days), and who employ at least one person who has passed one of the Google AdWords exams. Technically, an individual can be a
- [Frequency Capping](https://willmarlow.com/frequency-capping/) - Frequency capping is an important concept in digital advertising in which you limit the number of times that any one person sees your ads (frequency itself refers to the number of times that the same people see your ad repeatedly). Sometimes you can do this automatically, as in the case of Google remarketing, and other times
- [Facebook Edge Rank](https://willmarlow.com/facebook-edge-rank/) - Facebook Edge Rank is the name for the secret formula that Facebook uses to decide whether your Facebook post will be seen by your Fans and their friends. A lot of people don't realize that only 15% of people will see the average post on their Fan Page. If you want more people to see
- [Enhanced Campaigns](https://willmarlow.com/enhanced-campaigns/) - Enhanced campaigns were announced in April 2013, and became mandatory for ALL advertisers on July 23, 2013. Essentially, the biggest difference between "enhanced campaigns" and "legacy campaigns" is that with an enhanced campaign you cannot segment neatly based on device or operating system. This is a huge change in AdWords, because previously it was considered
- [Google AdWords Individual Qualification](https://willmarlow.com/google-adwords-individual-qualification/) - The Google AdWords Individual Qualification is a status conferred upon individuals who passed at least two exams from Google that test their knowledge of Google AdWords. Each test consists of approximately 100 questions, and you need to finish each test in under 2 hours, without pausing the test in the process. The exams cost $50
- [Google+ (Google Plus)](https://willmarlow.com/google-google-plus/) - Google+ (also known as GooglePlus and G+) is Google's major social networking platform, created June 28, 2011. There are apparently approximately 100 million active monthly users of Google+ (as of September 2012). The most unique thing about Google+ is that it exists across multiple Google properties, unlike Facebook or Twitter, which only can be accessed
- [Graceful Degradation](https://willmarlow.com/graceful-degradation/) - Graceful degradation is a concept that refers to optimizing your website so that it looks great across all devices. In other words, if your website is being viewed from an ancient Blackberry, or a laptop with Internet Explorer 6, it needs to be structured in a way that let's it "degrade" without failing completely. Here's
- [Search Impression Share Report](https://willmarlow.com/impression-share-report/) - The Impression Share Report refers tells you the number of times that your ads are running divided by the number of times that your ads are eligible to run. In other words, if you own an ice cream parlor and you buy the keyword "ice cream" on Google, and you have only a 10% impression
- [Keywords](https://willmarlow.com/keywords/) - Keywords are the foundation of your search engine marketing campaign. Whether you are focusing on AdWords and other paid advertising, or whether you are focusing on organic SEO, the keywords you pick are the building blocks of your search engine marketing. If you pick the right keywords, you will be setup on day one for
- [Keyword Match Type](https://willmarlow.com/keyword-match-type/) - Keyword match type determines how tightly you control when one of your ads are shown. For instance, if you pick the most liberal match type (broad match) and you select the keyword "red balloon" then you can't get mad at Google if they show your ad to someone who types in "hot air balloon party
- [Link Schemes](https://willmarlow.com/link-schemes/) - Google defines a link scheme as any attempt to manipulate search engines and website ranking through the use of unnatural links. What is an unnatural link? Any link that is bought, traded, or generated in a reciprocal exchange. There are other types of more complicated link schemes, but you can keep things simple: don't try
- [Paid Traffic](https://willmarlow.com/paid-traffic/) - Paid traffic is the opposite of organic traffic. This is the traffic you get from advertising systems like AdWords, and (no surprise here) you have to pay for. You shouldn't really think of it as "buying traffic," however, because you can't actually do that. You are "bidding" for the right to have your ad shown
- [Pay-for-Performance SEM](https://willmarlow.com/pay-for-performance-sem/) - Pay-for-Performance search engine marketing is where a marketing consultant or firm is only paid for inbound leads and revenue that come in as a result of their marketing. Some SEO and PPC consultants have a Pay-for-Performance model. However, almost all high-end marketing firms will not agree to a Pay-for-Performance model, because there are too many
- [PPC (Pay-Per-Click)](https://willmarlow.com/ppc-pay-per-click/) - PPC (Pay-Per-Click): this refers to any online advertisement that is priced according to the number of times people click on the ad itself. This is the most popular and most common type of online advertising nowadays. In fact, this "PPC" model is the primary reason why digital advertising is considered more accountable and measurable than
- [Quality Score](https://willmarlow.com/quality-score/) - Quality Score is a supposedly mysterious number that was pioneered by Google to "rate" or "evaluate" how well you are doing as an advertiser, but other search engines are now using their own versions of quality score for the same purpose. I don't remember who said it, but Quality Score is Google's way of saying that
- [Reciprocal Linking](https://willmarlow.com/reciprocal-linking/) - A reciprocal link is any situation in which someone says, "If you link to my website, I'll link to your website. Almost everyone who owns a website has probably been approached by a mysterious stranger who proposes some sort of link swap arrangement. This is a bad idea. At best, a link swap will typically
- [Time Shifting](https://willmarlow.com/time-shifting/) - Time Shifting refers to the act of recording a TV or radio program on a personal device and watching it later, whenever the viewer wants to watch it, instead of during the time slot when it aired. This is one of the many developments that has changed the face of advertising, because in addition to
- [Search Query](https://willmarlow.com/search-query/) - When you are a search engine marketing strategist, a big part of your job comes down to understanding how people use search engines. And it all starts with a simple search query: typing a word or phrase into a search engine. To start, there are four broad types of search queries: Informational search queries Navigational
- [Sitewides](https://willmarlow.com/sitewides/) - A sidewide (often used in the plural 'sitewides') are links to your website that occur on every page of another website. They are usually found in the footer, or some universal element of another website. If you have 1,000 inbound links coming from one domain, then you have one sitewide. These are not considered to be
- [TrueView Ads](https://willmarlow.com/trueview-ads/) - TrueView Ads are video ads available to AdWords advertisers where you only pay when someone chooses to watch your YouTube video. There are four types of TrueView ad formats: TrueView in-stream: these ads play like a TV ad before or even at regular intervals during another video (hence the word "in-stream") from a YouTube Partner.
- [Email me and I'll Give You a $100 AdWords Credit](https://willmarlow.com/email-give-100-adwords-credit/) - Email me via the form below to talk about your digital marketing needs, and I'll give you a $100 AdWords credit. Call me. [contact_form]
- [Branded Traffic](https://willmarlow.com/branded-traffic/) - Branded Traffic refers to any website traffic that comes from visitors who type in keywords that include any reference to your company's brand, such as your name, for example. The significance of this traffic is that it represents visitors who have heard about your business from some source other than keyword search, even though keyword search often gets
- [Search Engine Results Page (SERP)](https://willmarlow.com/search-engine-results-page-serp-2/) - A search engine results page (SERP) is the actual page that a search engine like Google displays following a search query. Google is constantly changing the layout of their SERPs in order to make it easier and faster for people to find information in Google, and to maximize the number of clicks on the paid
- [Google Penguin](https://willmarlow.com/google-penguin/) - Google Penguin is the second most notorious update to the Google search algorithm, which was announced in April 2012. This update, like Google Panda that came before it, was aimed at improving the quality of search results that Google serves. Unlike Google Panda, however, Penguin was aimed at websites that try to manipulate their rank through
- [Backlink](https://willmarlow.com/backlink/) - A backlink is any "incoming" or "inbound" link to your website. This means that anytime someone links from their website to your website, they have created a "backlink." Backlinks are an important part of search engine optimization, which is why we create entire link building campaigns that are focused on increasing the number and quality of
- [Ad Rank](https://willmarlow.com/ad-rank/) - Ad Rank is the order in which your ad appears on a search engine results page (SERP). There are two variables: the first is your bid (how much are you willing to pay), and the second is your quality score. Google will recalculate your ad rank every time someone searches on the terms that trigger
- [Ad Impression](https://willmarlow.com/ad-impression/) - An ad impression refers to the number of times your ad has been seen by someone. Google defines a view as an ad that has been seen for at least three seconds. This means that your ad can be viewed by people who haven't even completed their search query, in the case of Google Instant searches. Go
- [404 Error Message](https://willmarlow.com/404-error-message/) - A 404 error message is the page you see when you are trying to find a webpage that doesn't exist or that was deleted. As a webmaster, you want to make sure that visitors don't commonly hit 404 pages, because that is going to harm your SEO, and it will also annoy your visitors. Some
- [Share of Search](https://willmarlow.com/share-search/) - Share of Search refers to the number of times your website appears in either paid or organic search engine results across all search engines. Full disclosure: I invented this term when I was thinking of creative ways to utilize the Impression Share reports in AdWords, which means Will Marlow, LLC may be the only search
- [Site Index](https://willmarlow.com/siteindex/) - Homepage About Will Marlow, LLC Google Certifications Services Google AdWords Search Engine Optimization Digital PR Social Media Starter Package Digital Photography Case Studies Resources Digital Marketing Encyclopedia Digital Marketing Toolbox Testimonials Contact Blog Site Index
- [Search Engine Results Page (SERP)](https://willmarlow.com/search-engine-results-page-serp/) - A search engine results page is called a SERP by search engine marketing professionals. Google is constantly experimenting with new layouts and formats for its search engine results pages, but the bottom line is that you want your website to be giving very high "ranking" from Google for your targeted keywords in order to get

## Categories

- [Original Blog](https://willmarlow.com/blog/originalblog/)
- [Digital Marketing](https://willmarlow.com/blog/digital-marketing/)
- [Facebook](https://willmarlow.com/blog/facebook/)
- [Search Engine Optimization](https://willmarlow.com/blog/search-engine-optimization/)
- [Google Analytics](https://willmarlow.com/blog/google-analytics/)
- [Digital Photography](https://willmarlow.com/blog/digital-photography/)
- [AdWords](https://willmarlow.com/blog/adwords/)
- [Facebook Marketing](https://willmarlow.com/blog/facebook-marketing/)
- [Company News](https://willmarlow.com/blog/company-news/)
- [Landing Page Optimization](https://willmarlow.com/blog/landing-page-optimization/)
- [LinkedIn Ads](https://willmarlow.com/blog/linkedin-ads/)
- [Facebook Ads](https://willmarlow.com/blog/facebook-ads/)
- [Facebook Targeting](https://willmarlow.com/blog/facebook-targeting/)
- [Instagram](https://willmarlow.com/blog/instagram/)
- [Cybersecurity](https://willmarlow.com/blog/cybersecurity/)
- [Content Creation](https://willmarlow.com/blog/content-creation/)
- [Content Marketing](https://willmarlow.com/blog/content-marketing/)
- [Google Ads](https://willmarlow.com/blog/google-ads/)
- [Google Tag Manager](https://willmarlow.com/blog/google-tag-manager/)

## Tags

- [Medicine on Time](https://willmarlow.com/tag/medicine-on-time/)
- [PPC](https://willmarlow.com/tag/ppc/)
- [Sort My Meds](https://willmarlow.com/tag/sort-my-meds/)
- [Google Analytics Consulting](https://willmarlow.com/tag/google-analytics-consulting/)
- [Google Analytics Virginia](https://willmarlow.com/tag/google-analytics-virginia/)
- [Google Maps for Businesses](https://willmarlow.com/tag/google-maps-for-businesses/)
- [Napoleon Boneparte](https://willmarlow.com/tag/napoleon-boneparte/)
- [Popular blogging](https://willmarlow.com/tag/popular-blogging/)
- [Social Media](https://willmarlow.com/tag/social-media/)
- [joseph campbell](https://willmarlow.com/tag/joseph-campbell/)
- [Marketing](https://willmarlow.com/tag/marketing/)
- [mythology](https://willmarlow.com/tag/mythology/)
- [Digital Public Relations](https://willmarlow.com/tag/digital-public-relations/)
- [PR](https://willmarlow.com/tag/pr/)
- [PR and Social Media](https://willmarlow.com/tag/pr-and-social-media/)
- [Public Relations](https://willmarlow.com/tag/public-relations/)
- [Social Media Plan](https://willmarlow.com/tag/social-media-plan/)
- [Social media strategy](https://willmarlow.com/tag/social-media-strategy/)
- [G+](https://willmarlow.com/tag/g/)
- [Google+](https://willmarlow.com/tag/google/)
- [personal branding](https://willmarlow.com/tag/personal-branding/)
- [Twitter](https://willmarlow.com/tag/twitter/)
- [Lean startup theory](https://willmarlow.com/tag/lean-startup-theory/)
- [Startups](https://willmarlow.com/tag/startups/)
- [Google Buzz](https://willmarlow.com/tag/google-buzz/)
- [SEO](https://willmarlow.com/tag/seo/)
- [PR Pros](https://willmarlow.com/tag/pr-pros/)
- [Social media marketing](https://willmarlow.com/tag/social-media-marketing/)
- [Will Marlow](https://willmarlow.com/tag/will-marlow/)
- [Flickr](https://willmarlow.com/tag/flickr/)
- [Photography](https://willmarlow.com/tag/photography/)
- [PR Pro](https://willmarlow.com/tag/pr-pro/)
- [Social media manager](https://willmarlow.com/tag/social-media-manager/)
- [Social Media Optimization](https://willmarlow.com/tag/social-media-optimization/)
- [social media pro](https://willmarlow.com/tag/social-media-pro/)
- [social media pros](https://willmarlow.com/tag/social-media-pros/)
- [darren rowse](https://willmarlow.com/tag/darren-rowse/)
- [photographer](https://willmarlow.com/tag/photographer/)
- [thomas hawk](https://willmarlow.com/tag/thomas-hawk/)
- [Washington](https://willmarlow.com/tag/washington/)
- [Online marketing](https://willmarlow.com/tag/online-marketing/)
- [online reputation management](https://willmarlow.com/tag/online-reputation-management/)
- [reputation management](https://willmarlow.com/tag/reputation-management/)
- [User experience](https://willmarlow.com/tag/user-experience/)
- [UX](https://willmarlow.com/tag/ux/)
- [Web design](https://willmarlow.com/tag/web-design/)
- [Web development](https://willmarlow.com/tag/web-development/)
- [subscribers](https://willmarlow.com/tag/subscribers/)
- [AlumniFidelity](https://willmarlow.com/tag/alumnifidelity/)
- [Jason Calacanis](https://willmarlow.com/tag/jason-calacanis/)
- [John Updike](https://willmarlow.com/tag/john-updike/)
- [Web presence](https://willmarlow.com/tag/web-presence/)
- [online communications](https://willmarlow.com/tag/online-communications/)
- [Universities](https://willmarlow.com/tag/universities/)
- [university](https://willmarlow.com/tag/university/)
- [Web Analytics](https://willmarlow.com/tag/web-analytics/)
- [Web traffic](https://willmarlow.com/tag/web-traffic/)
- [Old Spice](https://willmarlow.com/tag/old-spice/)
- [Old Spice Guy](https://willmarlow.com/tag/old-spice-guy/)
- [viral marketing](https://willmarlow.com/tag/viral-marketing/)
- [WOMMA](https://willmarlow.com/tag/womma/)
- [word of mouth marketing](https://willmarlow.com/tag/word-of-mouth-marketing/)
- [Glacier National Park](https://willmarlow.com/tag/glacier-national-park/)
- [Montana](https://willmarlow.com/tag/montana/)
- [social networking](https://willmarlow.com/tag/social-networking/)
- [LinkedIn](https://willmarlow.com/tag/linkedin/)
- [License plate](https://willmarlow.com/tag/license-plate/)
- [Microsoft](https://willmarlow.com/tag/microsoft/)
- [Steve Ballmer](https://willmarlow.com/tag/steve-ballmer/)
- [Vanity plate](https://willmarlow.com/tag/vanity-plate/)
- [website design](https://willmarlow.com/tag/website-design/)
- [Kindle](https://willmarlow.com/tag/kindle/)
- [Nook](https://willmarlow.com/tag/nook/)
- [North Dakota](https://willmarlow.com/tag/north-dakota/)
- [President Roosevelt](https://willmarlow.com/tag/president-roosevelt/)
- [Theodore Roosevelt](https://willmarlow.com/tag/theodore-roosevelt/)
- [Video production](https://willmarlow.com/tag/video-production/)
- [David Ogilvy](https://willmarlow.com/tag/david-ogilvy/)
- [Seth Godin](https://willmarlow.com/tag/seth-godin/)
- [Mensa](https://willmarlow.com/tag/mensa/)
- [Regional Gathering](https://willmarlow.com/tag/regional-gathering/)
- [RG](https://willmarlow.com/tag/rg/)
- [Web 2.0 marketing](https://willmarlow.com/tag/web-2-0-marketing/)
- [Mark Zuckerberg](https://willmarlow.com/tag/mark-zuckerberg/)
- [Open Graph](https://willmarlow.com/tag/open-graph/)
- [Reading](https://willmarlow.com/tag/reading/)
- [Reading lists](https://willmarlow.com/tag/reading-lists/)
- [Eyjafjallajokull](https://willmarlow.com/tag/eyjafjallajokull/)
- [eyjafjallajokull volcano](https://willmarlow.com/tag/eyjafjallajokull-volcano/)
- [Volcano](https://willmarlow.com/tag/volcano/)
- [online community manager](https://willmarlow.com/tag/online-community-manager/)
- [Website optimization](https://willmarlow.com/tag/website-optimization/)
- [Images](https://willmarlow.com/tag/images/)
- [JPG](https://willmarlow.com/tag/jpg/)
- [JPGs](https://willmarlow.com/tag/jpgs/)
- [Stock photography](https://willmarlow.com/tag/stock-photography/)
- [Will Marlow quoted](https://willmarlow.com/tag/will-marlow-quoted/)
- [Word of mouth](https://willmarlow.com/tag/word-of-mouth/)
- [Google Enterprise software](https://willmarlow.com/tag/google-enterprise-software/)
- [Software](https://willmarlow.com/tag/software/)
- [Toyota](https://willmarlow.com/tag/toyota/)
- [Toyota recall](https://willmarlow.com/tag/toyota-recall/)
- [Nikon](https://willmarlow.com/tag/nikon/)
- [Nikon D40](https://willmarlow.com/tag/nikon-d40/)
- [storytelling](https://willmarlow.com/tag/storytelling/)
- [Videography](https://willmarlow.com/tag/videography/)
- [Videos](https://willmarlow.com/tag/videos/)
- [Software development](https://willmarlow.com/tag/software-development/)
- [Website development](https://willmarlow.com/tag/website-development/)
- [Survey](https://willmarlow.com/tag/survey/)
- [Will Marlow survey](https://willmarlow.com/tag/will-marlow-survey/)
- [Larry Page](https://willmarlow.com/tag/larry-page/)
- [Online myths](https://willmarlow.com/tag/online-myths/)
- [SMO](https://willmarlow.com/tag/smo/)
- [social media goals](https://willmarlow.com/tag/social-media-goals/)
- [Online Fundraising](https://willmarlow.com/tag/online-fundraising/)
- [Annual Meeting of Collegiate Honor Societies](https://willmarlow.com/tag/annual-meeting-of-collegiate-honor-societies/)
- [National Society of Collegiate Scholars](https://willmarlow.com/tag/national-society-of-collegiate-scholars/)
- [NSCS](https://willmarlow.com/tag/nscs/)
- [Social Media Fundraising](https://willmarlow.com/tag/social-media-fundraising/)
- [online community building](https://willmarlow.com/tag/online-community-building/)
- [Social Media for Higher Ed](https://willmarlow.com/tag/social-media-for-higher-ed/)
- [Web optimization](https://willmarlow.com/tag/web-optimization/)
- [Online fundraising strategy](https://willmarlow.com/tag/online-fundraising-strategy/)
- [Will Marlow PR](https://willmarlow.com/tag/will-marlow-pr/)
- [nonprofits](https://willmarlow.com/tag/nonprofits/)
- [Old Books](https://willmarlow.com/tag/old-books/)
- [Wedding](https://willmarlow.com/tag/wedding/)
- [Split-testing](https://willmarlow.com/tag/split-testing/)
- [Best of WM](https://willmarlow.com/tag/best-of-wm/)
- [Replication](https://willmarlow.com/tag/replication/)
- [Software adoption](https://willmarlow.com/tag/software-adoption/)
- [Viral adoption](https://willmarlow.com/tag/viral-adoption/)
- [Innovation](https://willmarlow.com/tag/innovation/)
- [iPad](https://willmarlow.com/tag/ipad/)
- [Privacy](https://willmarlow.com/tag/privacy/)
- [Steve Krug](https://willmarlow.com/tag/steve-krug/)
- [websites](https://willmarlow.com/tag/websites/)
- [new venture](https://willmarlow.com/tag/new-venture/)
- [Startup](https://willmarlow.com/tag/startup/)
- [venture capital](https://willmarlow.com/tag/venture-capital/)
- [polling](https://willmarlow.com/tag/polling/)
- [User testing](https://willmarlow.com/tag/user-testing/)
- [voice of the customer](https://willmarlow.com/tag/voice-of-the-customer/)
- [monetization of social networks](https://willmarlow.com/tag/monetization-of-social-networks/)
- [ReTweet](https://willmarlow.com/tag/retweet/)
- [revenue](https://willmarlow.com/tag/revenue/)
- [John Irving](https://willmarlow.com/tag/john-irving/)
- [Writing](https://willmarlow.com/tag/writing/)
- [Investment](https://willmarlow.com/tag/investment/)
- [Investors](https://willmarlow.com/tag/investors/)
- [Proof of Concept](https://willmarlow.com/tag/proof-of-concept/)
- [VC](https://willmarlow.com/tag/vc/)
- [Venture capitalists](https://willmarlow.com/tag/venture-capitalists/)
- [Viability](https://willmarlow.com/tag/viability/)
- [Search](https://willmarlow.com/tag/search/)
- [Posterous](https://willmarlow.com/tag/posterous/)
- [Twitter Influence](https://willmarlow.com/tag/twitter-influence/)
- [Twitterholic](https://willmarlow.com/tag/twitterholic/)
- [Unfollow](https://willmarlow.com/tag/unfollow/)
- [Unfollow Experiment](https://willmarlow.com/tag/unfollow-experiment/)
- [Social Media Experiment](https://willmarlow.com/tag/social-media-experiment/)
- [Marc Andreessen](https://willmarlow.com/tag/marc-andreessen/)
- [Valuation](https://willmarlow.com/tag/valuation/)
- [publishing](https://willmarlow.com/tag/publishing/)
- [self-publishing](https://willmarlow.com/tag/self-publishing/)
- [journalism](https://willmarlow.com/tag/journalism/)
- [journalist](https://willmarlow.com/tag/journalist/)
- [Media](https://willmarlow.com/tag/media/)
- [newspapers](https://willmarlow.com/tag/newspapers/)
- [modular](https://willmarlow.com/tag/modular/)
- [modules](https://willmarlow.com/tag/modules/)
- [schools](https://willmarlow.com/tag/schools/)
- [Obama](https://willmarlow.com/tag/obama/)
- [site development](https://willmarlow.com/tag/site-development/)
- [web marketing](https://willmarlow.com/tag/web-marketing/)
- [Technology](https://willmarlow.com/tag/technology/)
- [Virginia](https://willmarlow.com/tag/virginia/)
- [Last decade](https://willmarlow.com/tag/last-decade/)
- [Top 5](https://willmarlow.com/tag/top-5/)
- [Top Five](https://willmarlow.com/tag/top-five/)
- [wikipedia](https://willmarlow.com/tag/wikipedia/)
- [YouTube](https://willmarlow.com/tag/youtube/)
- [Ryan McIntyre](https://willmarlow.com/tag/ryan-mcintyre/)
- [Little Tuppen](https://willmarlow.com/tag/little-tuppen/)
- [Seed-stage](https://willmarlow.com/tag/seed-stage/)
- [VCs](https://willmarlow.com/tag/vcs/)
- [Product-Market fit](https://willmarlow.com/tag/product-market-fit/)
- [Sales force](https://willmarlow.com/tag/sales-force/)
- [Sales reps](https://willmarlow.com/tag/sales-reps/)
- [Whole Product](https://willmarlow.com/tag/whole-product/)
- [newspaper decline](https://willmarlow.com/tag/newspaper-decline/)
- [site analytics](https://willmarlow.com/tag/site-analytics/)
- [Site data](https://willmarlow.com/tag/site-data/)
- [Site metrics](https://willmarlow.com/tag/site-metrics/)
- [Site traffic](https://willmarlow.com/tag/site-traffic/)
- [Web site](https://willmarlow.com/tag/web-site/)
- [Web statistics](https://willmarlow.com/tag/web-statistics/)
- [Geoffrey Moore](https://willmarlow.com/tag/geoffrey-moore/)
- [Mission Critical](https://willmarlow.com/tag/mission-critical/)
- [RT](https://willmarlow.com/tag/rt/)
- [Tiger Woods](https://willmarlow.com/tag/tiger-woods/)
- [Art of the Start](https://willmarlow.com/tag/art-of-the-start/)
- [web 2.0](https://willmarlow.com/tag/web-2-0/)
- [Suspended](https://willmarlow.com/tag/suspended/)
- [Mason Business Alliance](https://willmarlow.com/tag/mason-business-alliance/)
- [Online Fundraising Consultant](https://willmarlow.com/tag/online-fundraising-consultant/)
- [Politics](https://willmarlow.com/tag/politics/)
- [Privacy Protection](https://willmarlow.com/tag/privacy-protection/)
- [Search Engine Marketing](https://willmarlow.com/tag/search-engine-marketing/)
- [SEM](https://willmarlow.com/tag/sem/)
- [Google AdWords](https://willmarlow.com/tag/google-adwords/)
- [PPC Advertising](https://willmarlow.com/tag/ppc-advertising/)
- [Traditional Advertising](https://willmarlow.com/tag/traditional-advertising/)
- [WordPress](https://willmarlow.com/tag/wordpress/)
- [Keyword Research](https://willmarlow.com/tag/keyword-research/)
- [Keyword Match Type](https://willmarlow.com/tag/keyword-match-type/)
- [Enhanced Campaigns](https://willmarlow.com/tag/enhanced-campaigns/)
- [Google+ Local](https://willmarlow.com/tag/google-local/)
- [Google Places](https://willmarlow.com/tag/google-places/)
- [Google Local Listings](https://willmarlow.com/tag/google-local-listings/)
- [Pay-Per-Click](https://willmarlow.com/tag/pay-per-click/)
- [Excel Tips](https://willmarlow.com/tag/excel-tips/)
- [Excel for PPC](https://willmarlow.com/tag/excel-for-ppc/)
- [SEO Reports](https://willmarlow.com/tag/seo-reports/)
- [Organic Traffic Reports](https://willmarlow.com/tag/organic-traffic-reports/)
- [Google Trends](https://willmarlow.com/tag/google-trends/)
- [Google Keyword Tool](https://willmarlow.com/tag/google-keyword-tool/)
- [Google Keyword Planner](https://willmarlow.com/tag/google-keyword-planner/)
- [Topic Targeting](https://willmarlow.com/tag/topic-targeting/)
- [(Not Provided) Keywords](https://willmarlow.com/tag/not-provided-keywords/)
- [Unique Visitors](https://willmarlow.com/tag/unique-visitors/)
- [Sessions](https://willmarlow.com/tag/sessions/)
- [Visits](https://willmarlow.com/tag/visits/)
- [landing page optimization](https://willmarlow.com/tag/landing-page-optimization/)
- [Trada](https://willmarlow.com/tag/trada/)
- [AdWords Management](https://willmarlow.com/tag/adwords-management/)
- [Trada Offer](https://willmarlow.com/tag/trada-offer/)
- [Trada Alternative](https://willmarlow.com/tag/trada-alternative/)
- [Programmatic Advertising](https://willmarlow.com/tag/programmatic-advertising/)
- [Final URLs](https://willmarlow.com/tag/final-urls/)
- [B2B AdWords](https://willmarlow.com/tag/b2b-adwords/)
- [AdWords for Enterprises](https://willmarlow.com/tag/adwords-for-enterprises/)
- [Facebook](https://willmarlow.com/tag/facebook/)
- [Search Engine Optimization](https://willmarlow.com/tag/search-engine-optimization/)
- [Google Analytics](https://willmarlow.com/tag/google-analytics/)
- [AdWords](https://willmarlow.com/tag/adwords/)
- [Video Advertising](https://willmarlow.com/tag/video-advertising/)
- [Marketing Dashboards](https://willmarlow.com/tag/marketing-dashboards/)
- [Marketing KPIs](https://willmarlow.com/tag/marketing-kpis/)
- [Google Grant](https://willmarlow.com/tag/google-grant/)
- [AdWords Grant](https://willmarlow.com/tag/adwords-grant/)
- [Google for Nonprofits](https://willmarlow.com/tag/google-for-nonprofits/)
- [Google Bug](https://willmarlow.com/tag/google-bug/)
- [AdWords Bug](https://willmarlow.com/tag/adwords-bug/)
- [Facebook PPC](https://willmarlow.com/tag/facebook-ppc/)
- [Facebook Ads](https://willmarlow.com/tag/facebook-ads/)
- [Facebook Business Manager](https://willmarlow.com/tag/facebook-business-manager/)
- [CRO](https://willmarlow.com/tag/cro/)
- [Conversion Rate Optimization](https://willmarlow.com/tag/conversion-rate-optimization/)
- [Facebook Advertising](https://willmarlow.com/tag/facebook-advertising/)
- [Political Advertising](https://willmarlow.com/tag/political-advertising/)
- [Keyword Targeting](https://willmarlow.com/tag/keyword-targeting/)
- [TrueView Ads](https://willmarlow.com/tag/trueview-ads/)
- [YouTube Ads](https://willmarlow.com/tag/youtube-ads/)
- [Google AdWords Partner](https://willmarlow.com/tag/google-adwords-partner/)
- [Google Premier Partner](https://willmarlow.com/tag/google-premier-partner/)
- [Expanded Text Ads](https://willmarlow.com/tag/expanded-text-ads/)
- [AdWords Ads](https://willmarlow.com/tag/adwords-ads/)
- [AdWords Excel](https://willmarlow.com/tag/adwords-excel/)
- [Google Display Network](https://willmarlow.com/tag/google-display-network/)
- [Ad Dimensions](https://willmarlow.com/tag/ad-dimensions/)
- [LinkedIn Ads](https://willmarlow.com/tag/linkedin-ads/)
- [LinkedIn PPC](https://willmarlow.com/tag/linkedin-ppc/)
- [Conversion Tracking](https://willmarlow.com/tag/conversion-tracking/)
- [Lead Generation Tracking](https://willmarlow.com/tag/lead-generation-tracking/)
- [AdWords ROI](https://willmarlow.com/tag/adwords-roi/)
- [AdWords Ad Extensions](https://willmarlow.com/tag/adwords-ad-extensions/)
- [Sitelinks](https://willmarlow.com/tag/sitelinks/)
- [corporate culture](https://willmarlow.com/tag/corporate-culture/)
- [marketing culture](https://willmarlow.com/tag/marketing-culture/)
- [SEO Systems](https://willmarlow.com/tag/seo-systems/)
- [SEO strategies](https://willmarlow.com/tag/seo-strategies/)
- [gmail ads](https://willmarlow.com/tag/gmail-ads/)
- [gmail inbox ads](https://willmarlow.com/tag/gmail-inbox-ads/)
- [GDPR](https://willmarlow.com/tag/gdpr/)
- [General Data Protection Regulations](https://willmarlow.com/tag/general-data-protection-regulations/)
- [COVID-19 Impact](https://willmarlow.com/tag/covid-19-impact/)
- [artificial intelligence](https://willmarlow.com/tag/artificial-intelligence/)
- [ai](https://willmarlow.com/tag/ai/)
- [llm](https://willmarlow.com/tag/llm/)
- [large language models](https://willmarlow.com/tag/large-language-models/)