Search Engine Marketing Blog
SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency11 Ways to Improve Google Ad Performance (without increasing budget)
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some...
10 Reasons Why Businesses Should be Using Microsoft Ads
When Google makes up nearly 88% of searches online in the US alone (in the last year), we get pretty used to hearing: "Who even uses Bing anymore?"The answer is: Actually, more than you might think. And discounting the platform and its associated...
SEO & SEM During COVID-19: Episode 1
As you may know, our CEO, Will Marlow, has started hosting a video series on Facebook Live episodes that teach marketers and business owners the basics of SEO and SEM as a way of helping people prioritize marketing during the COVID-19 lockdown. We will be...
4 Week SEM/SEO Action Plan for Businesses Impacted by COVID-19
We wanted to put to together an outline of digital priorities to help your business or organization assess the impact that COVID-19 may be having on your digital strategy. This includes some concrete actions you can take now to mitigate the negative...
3 Questions To Ask In Order To Determine Perfect Google Ads Budget
One of the most common questions we get is: how much money should I spend per month on Google Ads (FKA, Google AdWords)? For obvious reasons, this is a key question for clients who are both new to Google Ads, as well as clients who have been using Google...
Why Facebook Conversion Tracking Does Not Match Google Analytics Goals
Why Do You See a Discrepancy in Conversion Tracking Results Between Facebook and Google Analytics?As you probably know, you can track conversions using the tools within an ad platform, and you can also track conversions for the same campaigns using...
How To Protect Your Google Grant from Getting Canceled
I wanted to write the post below to share with you the most important things you need to know in order to avoid getting your Google Ad Grant canceled in the coming year. But before I do that, I'll give you a quick summary on what a Google Ad Grant is, who...
Two Amazing Reports To Measure Year-Over-Year SEO Results in Google Analytics
With 2018 freshly behind us, we recently finished analyzing year-over-year performance for all of our clients, and we wanted to share two reports that will help you answers the following question: simply put, how well is your SEO going?We follow a simple...
The 9 Most Important Things To Know About Attribution Modeling
Every week a different member of our agency gives a presentation to the full team on an interesting digital marketing topic, and our Ad Platform Manager, Dubravka, recently gave a great presentation on "attribution modeling" that we wanted to share, because this is a...
12 Things Nonprofits Need To Know About GDPR
As many of you know, GDPR is coming on May 25, and lots of people are still preparing for the new privacy laws, and I wanted to write a blog post specifically addressed to nonprofit leaders who feel like they need more background on what GDPR means for them. So, what...
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