Search Engine Marketing Blog
SEM & SEO: Ideas, Strategies, and News from the Will Marlow AgencyWhy Facebook Conversion Tracking Does Not Match Google Analytics Goals
Why Do You See a Discrepancy in Conversion Tracking Results Between Facebook and Google Analytics?As you probably know, you can track conversions using the tools within an ad platform, and you can also track conversions for the same campaigns using...
How To Protect Your Google Grant from Getting Canceled
I wanted to write the post below to share with you the most important things you need to know in order to avoid getting your Google Ad Grant canceled in the coming year. But before I do that, I'll give you a quick summary on what a Google Ad Grant is, who...
Two Amazing Reports To Measure Year-Over-Year SEO Results in Google Analytics
With 2018 freshly behind us, we recently finished analyzing year-over-year performance for all of our clients, and we wanted to share two reports that will help you answers the following question: simply put, how well is your SEO going?We follow a simple...
The 9 Most Important Things To Know About Attribution Modeling
Every week a different member of our agency gives a presentation to the full team on an interesting digital marketing topic, and our Ad Platform Manager, Dubravka, recently gave a great presentation on "attribution modeling" that we wanted to share, because this is a...
12 Things Nonprofits Need To Know About GDPR
As many of you know, GDPR is coming on May 25, and lots of people are still preparing for the new privacy laws, and I wanted to write a blog post specifically addressed to nonprofit leaders who feel like they need more background on what GDPR means for them. So, what...
8 Things You Need To Know About Google Shopping Campaigns
We get questions regularly from clients about Google Shopping campaigns, and so we wanted to write a quick blog post to clarify some of the most confusing aspects of Google Shopping. With that said, here are the twelve things you need to know about Google Shopping...
A 3-Step Process for Marketing Teams Bracing for GDPR
If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help. First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously high:...
A 33-Point Checklist To Get Ready for GDPR
We wrote a huge blog post about how to understand and prepare for GDPR. That blog post is longer than we usually write, and we wanted to do a condensed version to help people quickly get to the point of how GDPR impacts them, and know whether they are ready. If you...
What GDPR Means for AdWords – All Things GDPR
As most people know by now, the European Union has come up with new data collection rules that are making life complex for marketers like us, and we wrote this up in order to help our clients find clarity on what GDPR (General Data Protection Requirements) means for...
The Only Two Things You Need To Know About Facebook’s 2018 Algorithm Update
Mark Zuckerberg announced a major change to the Facebook Newsfeed algorithm on January 11, 2018, and this blog post below highlights the only two things you need to know about it. And as a bonus, I'll tell you why this Facebook algorithm update reminds me of Google's...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.
Protecting SEO
Maintain SEO Through Website Redesign [Free SEO Tutorial]
AdWords Calculator
The ROI Calculator will help you pick the perfect keyword bid prices.