Search Engine Marketing Blog
SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency
The 9 Most Important Things To Know About Attribution Modeling
Every week a different member of our agency gives a presentation to the full team on an interesting digital marketing topic, and our Ad Platform Manager, Dubravka, recently gave a great presentation on “attribution modeling” that we wanted to share,...12 Things Nonprofits Need To Know About GDPR
As many of you know, GDPR is coming on May 25, and lots of people are still preparing for the new privacy laws, and I wanted to write a blog post specifically addressed to nonprofit leaders who feel like they need more background on what GDPR means for them. So, what...8 Things You Need To Know About Google Shopping Campaigns
We get questions regularly from clients about Google Shopping campaigns, and so we wanted to write a quick blog post to clarify some of the most confusing aspects of Google Shopping. With that said, here are the twelve things you need to know about Google Shopping...A 3-Step Process for Marketing Teams Bracing for GDPR
If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help. First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously high:...A 33-Point Checklist To Get Ready for GDPR
We wrote a huge blog post about how to understand and prepare for GDPR. That blog post is longer than we usually write, and we wanted to do a condensed version to help people quickly get to the point of how GDPR impacts them, and know whether they are ready. If you...What GDPR Means for AdWords – All Things GDPR
As most people know by now, the European Union has come up with new data collection rules that are making life complex for marketers like us, and we wrote this up in order to help our clients find clarity on what GDPR (General Data Protection Requirements) means for...The Only Two Things You Need To Know About Facebook’s 2018 Algorithm Update
Mark Zuckerberg announced a major change to the Facebook Newsfeed algorithm on January 11, 2018, and this blog post below highlights the only two things you need to know about it. And as a bonus, I’ll tell you why this Facebook algorithm update reminds me of...How To Use Gmail Ads (aka, Gmail Inbox Targeting)
One of the often overlooked options in AdWords is the “Gmail Ads” feature, or “Gmail Inbox Targeting” as we refer to it. Below you’ll learn (1) what this is, (2) when to use it, and (3) how to set it up. What Are Gmail Ads (aka, Gmail Inbox Targeting)? Gmail Ads are...13 Key Takeaways from My SEO Lecture At Georgetown University
I was honored to be asked by Bret Peters to teach a class on advanced link building and keyword research at Georgetown University a few days ago, and I wanted to share my slides, below. One of the reasons I enjoy giving presentations to classes like his is that: (a)...The Most Commonly Used Inbound Marketing Tools
A lot of people want to know what tools we use for managing AdWords accounts, and also for doing SEO work. If you want a full list of all the tools we use, you can see this marketing toolbox that we update regularly, but if you just want to see the tools we truly...Data-Driven Training
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