Search Engine Marketing Blog

12 Things Nonprofits Need To Know About GDPR

by Will Marlow | May 16, 2018 | AdWords

As many of you know, GDPR is coming on May 25, and lots of people are still preparing for the new privacy laws, and I wanted to write a blog post specifically addressed to nonprofit leaders who feel like they need more background on what GDPR means for them. So, what...

8 Things You Need To Know About Google Shopping Campaigns

by Will Marlow | Mar 22, 2018 | AdWords

We get questions regularly from clients about Google Shopping campaigns, and so we wanted to write a quick blog post to clarify some of the most confusing aspects of Google Shopping. With that said, here are the twelve things you need to know about Google Shopping...

A 3-Step Process for Marketing Teams Bracing for GDPR

by Will Marlow | Mar 19, 2018 | AdWords, Digital Marketing

If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help. First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously high:...

A 33-Point Checklist To Get Ready for GDPR

by Will Marlow | Mar 14, 2018 | Digital Marketing

We wrote a huge blog post about how to understand and prepare for GDPR. That blog post is longer than we usually write, and we wanted to do a condensed version to help people quickly get to the point of how GDPR impacts them, and know whether they are ready. If you...

What GDPR Means for AdWords – All Things GDPR

by Will Marlow | Mar 14, 2018 | AdWords

As most people know by now, the European Union has come up with new data collection rules that are making life complex for marketers like us, and we wrote this up in order to help our clients find clarity on what GDPR (General Data Protection Requirements) means for...

The Only Two Things You Need To Know About Facebook’s 2018 Algorithm Update

by Will Marlow | Jan 15, 2018 | AdWords

Mark Zuckerberg announced a major change to the Facebook Newsfeed algorithm on January 11, 2018, and this blog post below highlights the only two things you need to know about it. And as a bonus, I'll tell you why this Facebook algorithm update reminds me of Google's...

How To Use Gmail Ads (aka, Gmail Inbox Targeting)

by Will Marlow | Oct 5, 2017 | AdWords

One of the often overlooked options in AdWords is the “Gmail Ads” feature, or “Gmail Inbox Targeting” as we refer to it. Below you’ll learn (1) what this is, (2) when to use it, and (3) how to set it up. What Are Gmail Ads (aka, Gmail Inbox Targeting)? Gmail Ads are...

13 Key Takeaways from My SEO Lecture At Georgetown University

by Will Marlow | Sep 12, 2017 | Search Engine Optimization

I was honored to be asked by Bret Peters to teach a class on advanced link building and keyword research at Georgetown University a few days ago, and I wanted to share my slides, below. One of the reasons I enjoy giving presentations to classes like his is that: (a)...

The Most Commonly Used Inbound Marketing Tools

by Will Marlow | Aug 10, 2017 | AdWords, Digital Marketing

A lot of people want to know what tools we use for managing AdWords accounts, and also for doing SEO work. If you want a full list of all the tools we use, you can see this marketing toolbox that we update regularly, but if you just want to see the tools we truly...

How To Use Systems-Thinking To Drive SEO Success

by Will Marlow | Apr 17, 2017 | AdWords

This blog post is intended for anyone who has struggled to find the time to invest in SEO, which is to say nearly 100% of people who have ever considered implementing an SEO plan. The fact is, the most common reason for SEO failure is due to the inability to allocate...