Search Engine Marketing Blog

SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency

Why Company Culture Is Important for Marketing Agencies

by Will Marlow | Apr 13, 2017 | Company News

People are often skeptical when they hear companies talk about mission statements, values and culture, because we've heard about so many companies that behave horribly despite having nice-sounding values. As one famous example, the outrageously corrupt Enron...

What AdWords Sitelinks Look Like, and Why They’re Important

by Will Marlow | Feb 1, 2017 | AdWords

There are 10 different types of "ad extensions" that are available within Google AdWords, and I wanted to share this quick post to highlight what the first (and for most advertisers, the most important) type of ad extensions looks like in practice: in the screenshot...

Four Basic Ways To Setup Form Fill Conversion Tracking

by Will Marlow | Dec 30, 2016 | AdWords, Google Analytics

There are three easy ways to measure “form fill” conversions in Google AdWords and Google Analytics, and I wanted to lay them out in a simple blog post for anyone who, like we do, lives or dies by conversions. Before I lay out three methods for tracking form fill...

5 Steps For Setting Up LinkedIn Conversion Tracking

by Will Marlow | Dec 23, 2016 | AdWords, LinkedIn Ads

This post is meant to give you a quick understanding on how to setup LinkedIn conversion tracking. Here are the 5 things you need to know: First, the LinkedIn conversion tracking script is called the "Insight Tag" and it needs to be placed within a standalone web...

The Most Important Display Ad Dimensions

by Will Marlow | Dec 21, 2016 | AdWords

The Google Display Network (which let's you run ads on more than 1 million websites, including the Washington Post and Wall Street Journal), offers a bewildering variety of ad dimensions for you to pick from. If you are making all of your ads yourself, it can seem...

Here’s An Excel Template for AdWords Expanded Text Ads

by Will Marlow | Sep 2, 2016 | AdWords

With the deadline for transitioning from standard AdWords text ads coming up on October 26, a lot of people are working hard to write new "expanded text ads" in their AdWords accounts, and so I wanted to share a spreadsheet that you can download here that will give...

Why You Shouldn’t Care That P&G Is Cutting Targeted Facebook Ads

by Will Marlow | Aug 15, 2016 | Facebook Marketing

Last week Proctor & Gamble announced that it was cutting back significantly on "targeted" Facebook Ads, and some people mistakenly assumed that this was a big blow to Facebook, or a big black eye for Facebook's targeted ads. (For those of you who don't know,...

How To Improve SEO Rankings Via Intermediary Landing Pages

by Will Marlow | Jul 20, 2016 | Search Engine Optimization

One of the reasons why I love AdWords is that it is very simple. You identify the best keywords and optimize your campaigns to target them, and then you measure results. It is a very simple universe, once you learn the rules. SEO is completely different because (a)...

We’re Officially One of the First Premier Google AdWords Partners

by Will Marlow | Jul 18, 2016 | AdWords

Ever since I founded this company back in 2012, we have been Google Partners, and this partnership has been great, because it has given us access to the Google team on a weekly basis, access to new advertising features before they're released to the general public,...

A Primer On Google’s “Personalized Search”

by Will Marlow | Jul 6, 2016 | Search Engine Optimization

One of the most frustrating things about measuring keyword rankings is that Google serves "personalized" results for every user. This means that when you search for something like "The Prime," you may get one series of results from Google, while someone else may get...