Political Advertising

The Will Marlow Agency was founded by a former Press Secretary from Capitol Hill, and we understand how to manage, plan, and spend advertising budgets wisely on behalf of political campaigns.  We can find you some of the cheapest Facebook likes imaginable from potential voters, get your campaign videos saturated across your district or among your target audience before election day, and reach specific groups of people who are motivated by your issues in a very short amount of time.

  • Customer Match Targeting.  Using your own email list, we can run ads on multiple ad networks to reach voters with specifically targeted and priced ads. This is a powerful capability in order to both include and exclude certain audiences, to make sure that your campaign is reaching as many new voters as possible.
  • Facebook Custom Audience Targeting. We can use your email lists, phone bank lists or (even Facebook user IDs or mobile advertiser IDs) in order to reach highly targeted groups with Facebook ads of all kinds.
  • Facebook Lookalike Audience Targeting.  After starting with the information you provide on your target audience and building FB “custom audiences,” we then build sophisticated lookalike audiences that expand the reach of your campaign to additional potential voters who share key traits or opinions.
  • Facebook Remarketing.  We can make your ads and videos follow voters around Facebook for the duration of the campaign.
  • Google Remarketing.  Using the Google Display Network, we can make your campaign ads follow voters around as they visit more than 1 million websites (including the Washington Post and the New York Times) for the duration of the campaign.
  • Competitive Targeting. We can make sure your ads appear alongside of voters who are doing research for the election, including looking for information on other candidates.
  • YouTube Political Ads. We specialize in YouTube Skippable video ads (which viewers can skip after watching the first 5 seconds) as well as non-skippable video ads.  We recommend a mix of both types of ads for political campaigns, and will help you find the right mix of short vs. long-format video advertising.

If you are running a political campaign and want to make sure you have an airtight digital advertising engine to back you up, we should talk.

Send us an email or give us a call at 202.577.3350.