As you may know, our CEO, Will Marlow, has started hosting a video series on Facebook Live episodes that teach marketers and business owners the basics of SEO and SEM as a way of helping people prioritize marketing during the COVID-19 lockdown. We will be posting the materials (links to videos, PPT decks, etc.) in this blog space as they become available for your reference.
Below is all the relevant information from episode one of SEO/SEM During COVID-19, and we hope you find it useful!
Click here to watch the full first episode on Facebook Live.
Highlights from Episode 1:
- How to audit your own website tags
- How to see how much money your competitors are spending on Google Ads
- How to use Screaming Frog to read (and later edit) page title tags and meta description tags
- How to find out what websites are linking to you and your competitors
- How to see what ads your competitors are running on Facebook, and how much they spend on each one.
- How to do keyword research to start to build your “audience” on Google
In the next episode, Will talks about Google Search Console, and we’ll post the details from that soon!
AdWords Keyword ROI Calculator
The ROI Calculator will help you pick the perfect keyword bid prices.
We created Royku to train marketers in data-driven marketing.