by Will Marlow | Feb 9, 2010 | Original Blog
Where I live in DC, we just got the largest snowfall in 90 years, and now we’re preparing for another blizzard that could drop an additional ten inches. Most news coverage talks about all the negative impacts of the blizzard, but flip that coin over and...
by Will Marlow | Feb 5, 2010 | Original Blog
Split-testing, or A/B testing, is one of the most important concepts in designing new features on a website. Anyone can do it for a very small amount of money (if you know how), but I wanted to share a real-time example of split-testing in action. See the full...
by Will Marlow | Jan 10, 2010 | Original Blog
(Tomorrow I’ll re-continue my posts outlining my next steps in my Twitter experiment to unfollow 12,000 plus people and only re-follow legitimate accounts. Email me with questions on that.) Some people have a hard time understanding why Facebook is so...
by Will Marlow | Jan 5, 2010 | Original Blog
Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging. The first year after doing so, it received 200,000 phone calls from customers...
