Let Yourself Be Found (Flip the Switch)

Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging.  The first year after doing so, it received 200,000 phone calls from customers...

What is A/B Testing?

A reader pointed out that I referred to something in a called “A/B testing,” but I did not define it.  Essentially, A/B testing is something you do when you are re-designing a web site or building new software, in order to find out if a new change...

Learn Who Has “Favorited” Your Tweets

The three most common measures of influence on Twitter are: (1) How many followers you have(2) How often someone re-tweets or mentions you in their own Tweetsand (3) How many times people click on your shortened URLs, which contain useful analytic data (this is my...