by Will Marlow | Aug 24, 2011 | Original Blog
People often think that social media is attractive because it’s free. But this is a simple misconception. Social media isn’t free. Social media simply scales for free, but it won’t scale at all without an upfront investment. Just...
by Will Marlow | Jul 12, 2011 | Original Blog
Whenever a new social networking product is launched, the question of whether it will KILL its rivals always comes up. But for those of you who are loyal to Facebook, never fear. Google+ will NOT kill Facebook. Here’s why. Google+ is not in the...
by Will Marlow | Jul 1, 2011 | Original Blog
The social media landscape is a pretty messy place. Your job, as a social media manager or digital PR pro (or whatever you call yourself) is to organize things, and clean them up. How do you do that? You make lists, lists, lists, and more...
by Will Marlow | Jan 5, 2010 | Original Blog
Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging. The first year after doing so, it received 200,000 phone calls from customers...
by Will Marlow | Dec 29, 2009 | Original Blog
Last night my car was towed from a restaurant’s parking lot while I was eating dinner inside. The owner of the restaurant stopped preparing sushi to personally drive me and my party to the towing lot to retrieve the car. The owner could have handled this...
