by Will Marlow | Nov 17, 2013 | AdWords, Search Engine Optimization
I put together the PowerPoint deck below to answer a simple question: if you invest a sufficient amount in SEO, is AdWords really necessary? This is a question that I get a lot. Some people think that AdWords is a great short term tactic, but long-term you should aim...
by Will Marlow | Sep 29, 2013 | Search Engine Optimization
If you run a local business, then you may have noticed that in the last year Google has drastically changed the way you need to do SEO. In large part this is because of the rising importance of your Google+ Local Page (formerly known as Google Places) for your...
by Will Marlow | May 17, 2013 | Search Engine Optimization
(Note: the blog post below is about keyword research as it relates to SEO, and not AdWords. Keyword research is definitely not dead when it comes to paid search.) I spend about an hour or two each week optimizing this website for SEO, but I don’t target any...
by Will Marlow | Feb 26, 2013 | AdWords
The Impression Share report is an awesome tool in AdWords, because it tells you how often your ads are actually showing up divided by the number of times when they could show up. A lot of advertisers get frustrated when they setup their first AdWords campaign, follow...
by Will Marlow | Jul 18, 2011 | Original Blog
Most people have heard about Google+ by now, which is Google’s latest attempt at launching a social network. Whenever a major new social media product is launched, I publish a guide explaining the most important eight things you need to know about...
