by Will Marlow | Jul 6, 2010 | Original Blog
It used to be that a website was like a brick wall. You would visit the website for your school, or a charity, or a business, and you saw a bunch of information on the webpage that someone from that organization posted, and that was it. You couldn’t get any further...
by Will Marlow | May 25, 2010 | Original Blog
I’m writing a series of posts that I’m titling, “The Clean Social Media Methodology,” and this blog series is my attempt to introduce people to a very simple way of approaching social media marketing. I chose to call this the Clean Methodology...
by Will Marlow | May 19, 2010 | Original Blog
I was recently talking to a journalist about the following question: should businesses (or schools or nonprofits) care about the quantity of followers they have, or the quality of their followers on social media platforms like Twitter, Buzz, Facebook, and elsewhere?...
by Will Marlow | May 13, 2010 | Original Blog
“There’s no sense in being precise when you don’t even know what you’re talking about.” – John von Neumann When I am coaching clients on blogging and social media strategies, one of the most important themes is discipline. At the...
by Will Marlow | Apr 16, 2010 | Original Blog
If you manage a social media plan for an organization, one of your most important assets is your personal network. (Don’t think for a second that professional social media managers have a substitute for this.) One of the reasons that the social media space...
