by Will Marlow | Aug 24, 2010 | Original Blog
Dear universities, Many of you want to use social media platforms like Facebook and Twitter to supplement your arsenal of fundraising tools, and that’s great. The challenge is that social media platforms are different from almost all other types of...
by Will Marlow | Jul 15, 2010 | Original Blog
A lot of people think that all the different social media platforms (Facebook, Twitter, LinkedIn, Flickr, etc.) are more complicated than they really are. Every social media platform, however, has one thing in common: they all make publishing possible. That is the...
by Will Marlow | Jul 6, 2010 | Original Blog
It used to be that a website was like a brick wall. You would visit the website for your school, or a charity, or a business, and you saw a bunch of information on the webpage that someone from that organization posted, and that was it. You couldn’t get any further...
by Will Marlow | May 19, 2010 | Original Blog
I was recently talking to a journalist about the following question: should businesses (or schools or nonprofits) care about the quantity of followers they have, or the quality of their followers on social media platforms like Twitter, Buzz, Facebook, and elsewhere?...
by Will Marlow | May 13, 2010 | Original Blog
“There’s no sense in being precise when you don’t even know what you’re talking about.” – John von Neumann When I am coaching clients on blogging and social media strategies, one of the most important themes is discipline. At the...
