When Should a Startup Invest in PR?

A big mistake that startups make is thinking that a company needs to be a certain (specific) size before it should begin investing seriously in public relations. That’s the wrong way to look at it. Instead, you should ask yourself: what does our company care...

Hasn’t That Been Done Before?

When you get ready to do a new business venture of almost any kind, you should expect a lot of people to ask, "Isn't somebody already doing that?"The answer is: I hope so.  If no one is doing it, or planning it, or offering a different version of it,...

How to Learn from Google’s Beta Tag

The beta tag is one of Google’s brilliant hallmarks. The beta phase (it can actually last forever) solves one of the key challenges in software product development.  The first challenge (unsolved by the beta phase) is to build software that solves a serious consumer...