Let Yourself Be Found (Flip the Switch)

Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging.  The first year after doing so, it received 200,000 phone calls from customers...

Twitter 102: An Introduction to the ReTweet

This post is intended for people who are either new to Twitter, or who have been Tweeting for awhile and would like to get more out of Twitter by understanding one of the most common Twitter use cases, the ReTweet.  ReTweet (or, RT): as a verb, to ReTweet is to...