by Will Marlow | Feb 24, 2010 | Original Blog
When are fundraising partnerships a good idea? You shouldn’t look for a partner who will solve all your problems, because that rarely works out. You should seek a partner who will solve one specific problem (if your organization has lots of problems,...
by Will Marlow | Feb 22, 2010 | Original Blog
Google launched Buzz 13 days ago, and after spending some time getting to know it better, I wanted to write a quick introduction for people who are still wondering (a) how it works, (b) how it’s different from other social media platforms and (c) why they might...
by Will Marlow | Feb 19, 2010 | Original Blog
The Executive Director of the National Society of Collegiate Scholars, Steve Loflin (@sloflin) invited me to Boston to make a short presentation about online fundraising at the Annual Meeting of Collegiate Honor Societies. I’m making the presentation today...
by Will Marlow | Feb 17, 2010 | Original Blog
A few years ago, it was very fashionable for schools to invest heavily in building custom social networks that were designed for their alums to use. The upside of building your own social network is that you own all the data, and you make all the big decisions...
by Will Marlow | Feb 16, 2010 | Original Blog
One reason that some social networks are worth so much money is the potential for them to produce insights using all their member behavior that can be sold or used to make optimal decisions. For example, this article talks about a small online dating website that...
by Will Marlow | Feb 15, 2010 | Original Blog
If you want to take your blogging to a high level, you should make sure you have a blog that is customized to help you advance your specific goals. My top priorities for this blog are: (1) delivering useful, clear content to my readers, and (2) making it easy...
