by Will Marlow | Dec 14, 2009 | Original Blog
Does your product solve a problem? Or does it fulfill a desire? This is an important distinction.If you are solving a problem, your marketing challenge is all about getting the word out to your customers. If you're selling a cure for their sickness, they need...
by Will Marlow | Dec 13, 2009 | Original Blog
Another blog I write is www.willmarlow.wordpress.com, and that blog follows a fairly rigid format.When I write a post for that blog, I simply ask the question: Is this topic something that a client of mine (a school or nonprofit executive) will likely find...
by Will Marlow | Dec 12, 2009 | Original Blog
I have two separate blogs. This (www.willmarlow.com) is my personal blog, and my posts here stem from my role as a co-founder of AlumniFidelity, and my experience operating a technology startup company. Before posting to this blog, I try to ask the...
by Will Marlow | Dec 11, 2009 | Original Blog
I love Favicons, which are are the tiny (16×16 square images, to be specific) that appear in the URL, or in the browser link, or in the tab of your browser when your blog or website is being viewed. (If you want to see some examples of Favicons that may inspire...
by Will Marlow | Dec 10, 2009 | Original Blog
This post is intended for people who are either new to Twitter, or who have been Tweeting for awhile and would like to get more out of Twitter by understanding one of the most common Twitter use cases, the ReTweet. ReTweet (or, RT): as a verb, to ReTweet is to...
by Will Marlow | Dec 9, 2009 | Original Blog
The beta tag is one of Google’s brilliant hallmarks. The beta phase (it can actually last forever) solves one of the key challenges in software product development. The first challenge (unsolved by the beta phase) is to build software that solves a serious consumer...
