by Will Marlow | Sep 11, 2010 | Original Blog
People who don’t use Twitter sometimes ask me why I started using Twitter. The reason is simple: I was the cofounder of a startup company, and all startup companies have zero credibility: they have no customers, no track record, no glossy sales materials,...
by Will Marlow | Sep 2, 2010 | Original Blog
“My purpose in reading has ever secretly been not to come and judge but to come and steal.” – John Updike Some of you know that photography is one of my hobbies (any of the photos you see on this blog are ones that I’ve taken). I try to be...
by Will Marlow | Aug 24, 2010 | Original Blog
Dear universities, Many of you want to use social media platforms like Facebook and Twitter to supplement your arsenal of fundraising tools, and that’s great. The challenge is that social media platforms are different from almost all other types of...
by Will Marlow | Aug 12, 2010 | Original Blog
I was just speaking to an executive at a university Annual Fund who told me that she wanted to use social media platforms to drive more traffic to her website. If you can relate to this desire, I need to stop you right there. You need to understand...
by Will Marlow | Aug 10, 2010 | Original Blog
If you produce a brilliant 30 second TV commercial, and people love it, you can always pay for more 30 second spots to show your commercial again and again. But if you produce an amazing social media marketing campaign with YouTube, Twitter and Facebook, like...
by Will Marlow | Aug 6, 2010 | Original Blog
I received an invitation yesterday to attend a barbecue from an old friend from college. He just returned from a “Birthright Israel” trip, which is a Jewish-Israeli charity that pays (over $400 million over the last ten years) to bring Jewish people who...
