I write this blog in order to help non-technical people who want to understand technical things. I do this because in the last five years, the line that separates technical and nontechnical roles has blurred for lots of people. Take journalists for example. Journalists shouldn’t just write a story anymore. They should write a story AND promote it online to make sure that even if they’re fired from their newspaper, they’ll have an online readership that may follow them to their next assignment. That’s a valuable asset.
There are tremendous opportunities for non-techies to expand their horizons, and my goal with this blog is to seek out complex topics (like search engine optimization, website development, formulas for viral marketing, online fundraising, etc.) and make them understandable and useful. (To be sure, one of the ways I do that is by leaning on people who are a lot smarter than me.)
The following questions guide me as I decide what to post on this blog:
- Would someone at a business, a university, a startup, a corporate marketing office, or a nonprofit potentially find this information useful?
- Would I personally regret forgetting the information?
- Has the topic already been covered elsewhere in a similar way?
I definitely want to hear what readers think, and periodically I may post a (very, very short) survey to get feedback on how I’m doing. But if I don’t do a survey, you can still leave comments, send me an email, or connect on Google Buzz or Twitter.
Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web 2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge. Read more about Will Marlow here, or email him at firstname.lastname@example.org.