by Will Marlow | Mar 16, 2013 | AdWords, Google Analytics
If you manage an AdWords account, one of the first things you need to do is make sure that you link Google AdWords to Google Analytics, which would be a lot easier to do if Google Analytics didn’t have five separate “Admin” tabs that look identical...
by Will Marlow | Mar 5, 2013 | AdWords, Google Analytics
I’ve always been a fan of last click attribution in web analytics. Basically, this means that if a sale or ‘conversion’ takes place on a website, I am comfortable giving the ‘last click’ that brought the visitor to the website full...
